Difference between revisions 106096978 and 106096979 on dewiki

{{Infobox Beverage
|name=Chivas Regal
|image=
|type=[[Scotch whisky]]
|proof=80
|manufacturer=[[Chivas Brothers]]
|origin=[[Scotland]]
|introduced=[[1801]]
(contracted; show full)

'''1801''': Chivas Brothers grocery store originally opened in Aberdeen. James and John Chivas sold luxury foodstuffs such as coffee, exotic spices, French brandies, and Caribbean rums to a wealthy clientèle. They decided to produce a smooth blended whisky as an alternative to the whiskies available at that time, which were harsh and poorly matured.

'''1843''':  Chivas were granted a Royal Warrant to supply goods to 
[[Queen Victoria]]. Chivas Brothers was described in 1890 as 'undoubtedly the finest purveying business in the north of Scotland' by 'Scotland of Today' magazine.

'''1920s''': The Chivas Brothers began to export Chivas Regal whisky to the United States. 

'''1949''': Chivas Regal was purchased by [[Seagrams]], which provided a much wider distribution and marketing system.

'''1950’s''': Chivas Regal became a fashionable drink of the era, becoming a firm favourite with [[Frank Sinatra]] and the rest of the [[Rat Pack]].<ref>[http://www.superbrands.easysite.org/files/ChivasRegal_4072.pdf]Superbrands.com</ref> (Chivas RegalSinatra requested Chivas Regal backstage at performances,<ref>http://www.post-gazette.com/magazine/19990108backstage4.asp</ref> and Chivas later sponsored Frank Sinatra's Diamond Jubilee Tour in 1990).

Owing to this success, The Company Chivas Brothers was finally able to buy the Strathisla Distillery.

'''1997''': Master blender Colin Scott created a new blend of aged whiskies to produce Chivas Regal 18 Year Old.

'''2000''': Chivas was sold to [[Pernod Ricard]] upon the break up of Seagrams Group.

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