Difference between revisions 112447909 and 112447912 on dewiki

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Benutzer:CanLuca/Beats Electronics
{{Infobox company
| company_name     = Beats
| company_logo     = [[File:Beats Electronics logo.svg|150px|Beats Logo Since 2006]]
| vector_logo      =
| slogan           = "People aren't hearing all the music"
| company_type     = [[Consumer electronics]]
| foundation       = 2006
| location         = Santa Monica, California
(contracted; show full)

==History==
The company was founded in 2006, and debuted its first product ''Beats by Dr.Dre Studio'' headphones, in late 2008. 
[[Monster Cable Products|Monster]] was granted exclusive rights under a 5 year-contract to manufacture and develop Beats-branded headphones. Beats would primarily rely on [[celebrity endorsement]]s from [[pop music|pop]] musicians to help target the line to their demographics.<ref name="bw-beats">{{cite news |title=Beats Electronics Is Breaking Up with Monster |author=Cliff Edwards |url=http://www.businessweek.com/magazine/beats-electronics-is-breaking-up-with-monster-01122012.html?campaign_id=rss_null |newspaper=[[Business Week]] |date=January 12, 2012 |accessdate=13 January 2012}}</ref>

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