Difference between revisions 122004225 and 122004226 on dewiki

{{refimprovereferences|date=September 2010}}
[[File:BBC Introducing.PNG|300px|thumb|BBC Introducing logo]]
'''''BBC Introducing''''' is the brand for new music programmes across the [[BBC]] radio stations, showcasing unsigned, self signed and other emerging musical talent primarily from the UK. Launched in 2007 the ''Introducing'' brand brings programming from across the BBC under a unified brand with each show retaining its own identity. ''Introducing'' has also been extended to the [[BBC]]'s stages at major festivals such as [[Glastonbury Festival|Glastonbury]]. ''Introducing'' shows can now be found on most [[BBC Radio]] stations from national to local. In 2010 ''BBC Introducing'' was awarded the best new platform to discover music at the BT Digital Music Awards<ref>http://www.btdma.com/winners.aspx</ref>.

== History ==
The initial idea was to use the In New Music We Trust brand from [[BBC Radio 1]] although this was deemed unsuitable for many of the local shows.{{factcitation needed|date=September 2010}}  'Introducing' was ultimately selected as a brand that could be added to existing show names, or used as a signpost for features within programming.

By 2007 many BBC local radio stations had launched a weekly local music show to share and champion local bands. As shows such as The Box Office on [[BBC Three Counties Radio]], [[BBC Oxford Introducing|The Download]] on [[BBC Radio Oxford]], Raw Talent on [[BBC Radio Humberside]] and The Weekender on [[BBC Radio Nottingham]] proved popular there was interest in developing a more coherent structure and brand for new music on the BBC.  <ref>{{cite news|url=http://www.bbc.co.uk/music/introducing/shows/#regional_shows|publisher=BBC }}</ref>.

In September 2010 all BBC local radio shows that had not re-named themselves as part of the 'Introducing' were re-branded.<ref>{{cite news|url=http://www.bbc.co.uk/pressoffice/pressreleases/stories/2010/09_september/29/introducing.shtml}}</ref>

== A national network ==
(contracted; show full)sbn= |oclc= |quote=BBC Introducing is like, two years ago, they put me on, you know what I'm saying, and, it's like, not many people believed that I was gunna, like, get as far as I have now... so it's all about coming back and supporting the people that put me on at the beginning |ref=ID }}</ref>, [[Marina and the Diamonds]] and [[Stornoway (band)|Stornoway]]<ref>http://nightshift.oxfordmusic.net/2008/sep.pdf</ref> reach a larger market.

==References==
<references/>
  

==External links==
*{{bbc.co.uk|music/introducing}}
*{{myspace|bbcintroducing}}
*{{BBC programme|b0089jhs}} (6 Music)
*{{BBC programme|b008zckw|100% HomeGrown}}

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