Difference between revisions 123733413 and 123733414 on dewiki

{{Infobox company
|company_name = Webtrekk GmbH
|company_logo = [[Image:Webtrekk.jpg|100px]]|
|company_type = [[GmbH|GmbH]]  
|foundation = [[Berlin]], [[Germany]] (2003)
|slogan = Fastest Real Time Segmentation Worldwide
|key_people = Christian Sauer ([[Entrepreneur|Founder]], [[Chief executive officer|CEO]]), Christopher Schering (Founder)
|industry = [[web analytics|Online Web Analytics]]
|products = Q3, Premium, Professional
|revenue = {{profit}} [[Euro|€ EUR]] Over 1M <small>(2008)</small>
|num_employees = 25+ <small>(2009)</small>
|homepage = [http://www.webtrekk.com/ www.webtrekk.com]
|footnotes =
}}

'''Webtrekk''' is an [[web analytics|Online Web Analytics]] company based in [[Berlin]], [[Germany]] and founded by Christian Sauer and Christopher Schering. The company is self-funded and profitable since 2005. Additionally, on February 26, 2009, Webtrekk received a €1 Million Venture Capital Investment from Corporate Finance Partners<ref>[http://www.cfpartners.com/ Corporate Finance Partners website]</ref> as the winners of a Zanox<ref>[[:de:zanox]]</ref> sponsored Publisher Initiative Contest<ref>http://newyork.dbusinessnews.com/shownews.php?newsid=184417&type_news=latest</ref>. Sauer stated that they will use the cash infusion to enhance the functionality of their analytics capabilities as well as to expand internationally. 

== Founders Background ==

Christian Sauer was born 1974 in Braunschweig. He studied Business Administration at the Universität St. Gallen until 1999 and gained experience in banking and consulting in Mexico, the USA and Switzerland. In 2000, he, Christopher Schering, and other partners founded KinderCampus AG where he served on the board of directors until 2002. Since 2003 he is the managing partner of Cobra Youth Communications GmbH, which, with over 35 employees, is one of the leading full-service agencies for child and youth communicationin the German-speaking world.  

He is also the founder and managing partner of Webtrekk GmbH since 2003. 

== Products ==

Web analytics enables online marketing managers to focus efforts, marketing spend, and optimization efforts where they will have the most impact by providing a data driven overview of all online marketing and acquisition efforts. Web analytics solutions answer marketing [[rate of return|ROI]] questions by aggregating, visualizing, and reporting on large volumes of data as well as summarizing page-level visitor interaction and process flows. 

Leveraging [[raw data]] for online analytics enables an online marketing manager to be completely flexible with every analysis, [[correlation|correlating]] together any pieces of data. Using [[real-time computing|real-time data]] enables the marketing manager to get answers to ROI questions by performing queries ''instantly'' on ''any'' past data. 

In early 2009, Webtrekk released a new version of their [[web application|web ware]] called "Q3" which offers online data analysis and correlation based on raw, real time data. 

Since Q3 is built using raw, real time data, it offers the capability to do on-the-fly retro-active correlation between multiple variables. This type of data also enables drill-downs to each unique visitor (or visitor sessions) as well as fast real-time  [[segmentation]]. It was designed for marketing managers that require robust [[content analysis]], [[scenario analysis]], [[data mining|profile mining]], [[web search engine|onsite search]], multi-site analytics, graphical [[clickstream]] analysis, and promotional effectiveness. Additionally, Q3´s [[drag-and-drop]] technology means that typically users do not require training in order to make their own unique reports. Each user can set their own parameters and create their own customized reports, alarms, web [[heat map]]s, and overlay views, so that large amounts of data are presented in an easy to understand format for immediate and accurate marketing decisions based on comparing all forms of disparate variables in any time frame. 

A sampling of clients include [[Allianz]], [[Esprit Holdings|Esprit]], [[Siemens]], Flatex<ref>[http://www.flatex.de/ Flatex website]</ref>, [[Map24]], [[Robert Bosch GmbH|Bosch]], and [[Die Zeit]]. 

== WebExternal links ==
{{commonscat|Webtrekk}}
* [http://www.webtrekk.com/ Webtrekk Official Website]
* [http://www.youtube.com/watch?v=_DqwwTqQP9o Webtrekk Q3 introduction at YouTube]
* [http://apps.zanox.com/web/guest/home?productID=3151 zanox Application Store Link]
* [http://www.exasol.com/webtrekk.html?&L=1 Web Analysis in Real Time – Case Study By Exasol]
* [http://www.zanox.com/us/zanox/press/news/pr20090503US.html Webtrekk Wins €1 M from Zanox Publisher Initiative Contest]

== References ==
<references />

[[Category:Companies based in Berlin]]
[[Category:Internet service providers of Germany]]