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{{Infobox Beverage
|name=Chivas Regal
|image=
|type=[[Scotch whisky]]
|proof=80
|manufacturer=[[Chivas Brothers]]
|origin=[[Scotland]]
|introduced=[[1801]]
|discontinued= 
|related= [[The Glenlivet]], [[Ballantine's]]
|variants= 12 Year Old, 18 Year Old, 25 year Old
}}
'''Chivas Regal''' is a premium [[Scotch whisky]] produced by Chivas Brothers in Aberdeen, [[Scotland]], founded in 1801.  The Chivas brand's home is [[Strathisla Distillery]], [[Speyside]], [[Scotland]].

Chivas, purchased by [[Pernod Ricard]] in 2000, is one of the best selling premium whiskies in the world, available in over 200 countries. It is rated one of the world's most powerful spirits brands. <ref>[http://www.talkingretail.com/a/main/063D8AEA-1B92-11D9-A258-B96F2D727A86/24D5311A-FD58-11DB-9B22-D3C69413052D/7C0BD2B6-FE2C-11DB-AD59-BF0B09059D95.pdf The Power 100] </ref>

[[Image:Chivas range.jpg|thumb|right|]]


==Chivas Regal Family==

Chivas Regal whiskies are blended in a distinctive house style of a mellow, honeyed flavour.<ref>[http://www.superbrands.easysite.org/files/ChivasRegal_4072.pdf]Superbrands.com</ref>
*Chivas Regal 12 Year Old: Blended from whiskies matured for at least 12 years. A smooth whisky with a honeyed, mellow taste.
*Chivas Regal Gold Signature 18 Year Old: Blended from whiskies matured for at least 18 years. Chocolate and orange notes, some citrus and spice on the nose and a full, fruity, citrusy and spicy palate, with sherry notes to finish.<ref>[http://www.royalmilewhiskies.com/product.asp?pf_id=0010000007510 Royal Mile Whiskies Review]</ref>
*Chivas Regal 25 Year Old: Created using whiskies aged at least 25 years; available only in limited quantities.<ref>[http://www.drinksmediawire.com/afficher_cdp.asp?id=1998&lng=2]Drinks Media Wire</ref> The blend has tasting notes of apricot and peach.

==History==

'''1640''': The House of Schivas, a large mansion, is built at Schivas in Aberdeenshire. The name is derived from the Gaelic 'seamhas', meaning narrow place. For centuries, people nearby took the name of Chivas.

'''1801''': Chivas Brothers grocery store originally opened in Aberdeen. James and John Chivas sold luxury foodstuffs such as coffee, exotic spices, French brandies, and Caribbean rums to a wealthy clientèle. They decided to produce a smooth blended whisky as an alternative to the whiskies available at that time, which were harsh and poorly matured.

'''1843''':  Chivas were granted a Royal Warrant to supply goods to [[Queen Victoria]]. Chivas Brothers was described in 1890 as 'undoubtedly the finest purveying business in the north of Scotland' by 'Scotland of Today' magazine.

'''1920s''': The Chivas Brothers began to export Chivas Regal whisky to the United States. 

'''1949''': Chivas Regal was purchased by [[Seagrams]], which provided a much wider distribution and marketing system.

'''1950’s''': Chivas Regal became a fashionable drink of the era, becoming a firm favourite with [[Frank Sinatra]] and the rest of the [[Rat Pack]].<ref>[http://www.superbrands.easysite.org/files/ChivasRegal_4072.pdf]Superbrands.com</ref> Sinatra requested Chivas Regal backstage at performances,<ref>[http://www.post-gazette.com/magazine/19990108backstage4.asp Catering company dishes out fine food and gossip in 'Backstage Passes'<!-- Bot generated title -->]</ref> and Chivas later sponsored Frank Sinatra's Diamond Jubilee Tour in 1990.

Owing to this success, The Company Chivas Brothers was finally able to buy the Strathisla Distillery.

'''1997''': Master blender Colin Scott created a new blend of aged whiskies to produce Chivas Regal 18 Year Old.

'''2000''': Chivas was sold to [[Pernod Ricard]] upon the break up of Seagrams Group.

'''2007''': Chivas Regal 25 Year Old is launched, created by master blender Colin Scott.

==The Strathisla Distillery==

Chivas Regal is produced in [[Speyside]], in the oldest working distillery in the Highlands of Scotland - Strathisla Distillery.
Strathisla malts have a natural sweetness and help to provide the distinctive taste of Chivas Regal. Being a blended whisky, quality and consistency of taste are better able to be maintained.  

==Sponsorship==

Chivas Regal sponsors the website '''www.thisisthelife.com''' where travel experiences are reviewed and updated by users.

Chivas Regal sponsored the China team sailing in the 2007 America’s Cup – competing for the first time for the trophy- recently held in Valencia, Spain.

Chivas Regal recently sponsored [[The Black Eyed Peas]], [[Robbie Williams]], and [[Christina Aguilera]]’s tours in Asia.

==Chivas Regal in lyrics==

The Australian rap group, [[The Hilltop Hoods]], mention Chivas Regal in their song What A Great Night (DNR). "Chivas Regal you rock the house...".

American singer/songwriter [[Kelly Clarkson]] pays tribute to the drink on her latest album "[[My December]]".  The song "Chivas" is a [[hidden track]] which can be found after the song "Irvine." Clarkson wrote the song on bar napkins on the same night, before going for a concert by Los Angeles based band [[Metal Skool]] where she was famously seen drinking Chivas Regal, in a popular [[YouTube]] video when the singer was brought on stage to sing with the band. 

Rappers The Beastie Boys also mention Chivas Regal in their song "Brass Monkey," with the line, "We're offered Moet we don't mind Chivas, wherever we go with bring the Monkey with us!"

==References==
{{reflist}}

General references:
* ''"A Double Scotch"'' by F. Paul Pacult. ©2005 John Wiley & Sons  ISBN 0-471-66271-2
* ''"Cool Brands: An insight into some of Britain's coolest brands"'' ©2006 Superbrands Ltd ISBN 1-905652-03-8 *[http://www.superbrands.easysite.org/files/ChivasRegal_4072.pdf History of Chivas Regal from Superbrands.com]
* ''"Scotland of Today"'' Published May 3rd, 1890.

==External links==

*[http://www.chivas.com Chivas Regal Official site]
*[http://www.maltwhiskydistilleries.com/Distilleries/Welcome/Strathisla/tabid/65/Default.aspx Strathisla Distillery, home of Chivas Regal]
*[http://www.superbrands.easysite.org/files/ChivasRegal_4072.pdf History of Chivas Regal from Superbrands.com]
*[http://www.whisky-distilleries.info/Strathisla_EN.shtml  Whisky Distilleries]
*[http://www.uisge.com/wt/d/strathisla.html Strathisla Distillery]
*[http://www.pernod-ricard.com  Pernod Ricard Parent Company Homepage]


[[Category:Scottish blended whisky]]
[[Category:Pernod Ricard brands]]
[[Category:1801 introductions]]

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