Revision 112447370 of "Benutzer:CanLuca/Beats Electronics" on dewiki

{{Infobox company

| company_name     = Beats By Dre
| company_logo     = [[File:Beats Electronics logo.svg|150px|Beats Logo Since 2006]]
| vector_logo      =
| slogan           = "People aren't hearing all the music"
| company_type     = [[Consumer electronics]]
| foundation       = 2006
| location         = Santa Monica, California
| origins          =
| key_people       = [[Dr. Dre]], [[Jimmy Iovine]]
| area_served      = Global
| industry         = [[Sound recording and reproduction|Audio]]
| Shareholders     = [[Dr. Dre]], [[Jimmy Iovine]], [[HTC Corporation]]
| products         = [[Headphones]]<br/>[[Audio equipment]] and accessories
| revenue          =
| operating_income =

| net_income       = $59,385,294 (2011)
| num_employees    = 3500
| parent           = [[HTC]] 
| subsid           =
| homepage         = [http://www.beatsbydre.com/ beatsbydre.com]
}}

'''Beats Electronics, LLC''' is a producer of [[Sound recording and reproduction|audio]] products and [[Audio equipment|equipment]] with their headquarters in Santa Monica, California. The company was founded by [[hip-hop music|hip-hop/rap]] artist and [[entrepreneur]] [[Dr. Dre|Andre "Dr. Dre" Young]] and [[Interscope-Geffen-A&M]] Records chairman [[Jimmy Iovine]], and primarily produces products under the brand ''Beats by Dr. Dre''.

Since its inception, its products have been primarily manufactured and developed in collaboration with [[consumer electronics]] company [[Monster Cable Products|Monster Cable]]. The collaboration has led to financial success for both companies{{emdash}}Beats headphones accounted for 93% of the monetary value of the headphones market in the year 2011.<ref name="bw-beats"/>

In 2012, there have been numerous other artists, besides Dr Dre, who have started producing their own headphone lines. They include [[Ludacris]] and [[50 Cent]].

The company is currently majority owned by [[HTC Corporation]]. Dr. Dre, Jimmy Iovine, and [[Universal Music Group]] all own minority shares in Beats.<ref name=cnet-htc/>

==History==
The company was founded in 2006, and debuted its first product, ''Beats by Dr. Dre'' headphones, at the beginning of 2009. [[Monster Cable Products|Monster]] was granted exclusive rights under a 5 year-contract to manufacture and develop Beats-branded headphones. Monster's CEO Noel Lee insisted on producing headphones{{emdash}}instead of [[loudspeakers]] as its founders originally planned{{emdash}}feeling that "the new speaker is the headphone." With Monster handling production of the products, Jimmy Iovine and Dr. Dre were now free to handle promoting the new line. Beats would primarily rely on [[celebrity endorsement]]s, particularly by [[Popular music|popular musicians]], to help promote market the new line.<ref name="bw-beats">{{cite news |title=Beats Electronics Is Breaking Up with Monster |author=Cliff Edwards |url=http://www.businessweek.com/magazine/beats-electronics-is-breaking-up-with-monster-01122012.html?campaign_id=rss_null |newspaper=[[Business Week]] |date=January 12, 2012 |accessdate=13 January 2012}}</ref>

Beats also began to license its brand and audio technologies to other vendors. In 2011, [[HP]] began to offer [[personal computer]]s (such as [[HP Envy|Envy]] laptops and its [[All-in-one computer|all-in-one]] [[HP TouchSmart|TouchSmart]] desktops) equipped with ''Beats Audio'' systems, which feature an advanced software [[Equalization|equalizer]] with a preset optimized for higher quality sound output.<ref name="hp-beats">{{cite web |title=HP Envy 14: Plenty of Power in a Stylish Package |url=http://www.pcworld.com/article/203364/hp_envy_14_plenty_of_power_in_a_stylish_package.html |publisher=[[PC World]] |accessdate=3/20/2012}}</ref> Beats also partnered with [[Chrysler (division)|Chrysler]], incorporating a 10-speaker ''Beats by Dr. Dre'' sound system in its [[Chrysler_300#Second_generation|2012 Chrysler 300S]] [[Luxury vehicle|luxury]] [[automobile]].<ref name="forbes-french">{{Cite web |url=http://www.forbes.com/sites/worldviews/2012/02/27/meet-the-boss-behind-chryslers-image-makeover-he-is-french/|title=Meet The Boss Behind Chrysler's Image Makeover; He Is French |publisher=[[Forbes]]|accessdate=3/20/2012}}</ref>

In August 2011, mobile phone manufacturer [[HTC]] acquired a 51% majority share in Beats for [[United states dollar|$]]300 million. The purchase also granted HTC exclusive rights to manufacture mobile phones with Beats-branded audio systems;<ref name=cnet-htc>{{cite web|last=Sandoval|first=Greg|title=HTC to acquire majority stake in Dr. Dre's Beats|url=http://news.cnet.com/8301-31001_3-20090967-261/htc-to-acquire-majority-stake-in-dr-dres-beats/|publisher=CNET|accessdate=20 March 2012}}</ref> its first Beats-equipped product, the [[HTC Sensation#HTC Sensation XE with Beats Audio|Sensation XE with Beats Audio]], was released later in September 2011.<ref>{{cite web |url=http://www.engadget.com/2011/09/14/htc-sensation-xe-gets-official-packing-1-5ghz-dual-core-cpu-and |title=HTC Sensation XE gets official, packing 1.5GHz dual-core CPU and Beats Audio |author=Amar Toor |date=September 14, 2011 |publisher=[[Engadget]] |accessdate=January 13, 2012}}</ref> Despite its majority acquisition, HTC would still allow Beats to operate as an autonomous company.<ref name=cnet-htc/>

On January 12, 2012, [[Business Week]] reported that Beats and Monster would not renew their production contract and would be ending their partnership by the end of 2012.<ref name="bw-beats"/>

In March 2012, reports surfaced that Beats was planning to acquire the [[online music]] service [[MOG (online music)|MOG]].<ref>{{cite web|url=http://www.chicagotribune.com/business/sns-rt-us-mog-htcbre82j172-20120320,0,304541.story |title=HTC unit Beats close to buying music service MOG |accessdate=3/20/2012 |publisher=[[Reuters]]}}</ref>

== Beats By Dre Range ==

{{Advert|date=May 2012}}

There are six versions of the headphones which are manufactured and distributed by Monster Cable Products. There are the Studio headphones, an over-ear headphone which are for the Studio musicians and often appear in music videos like Keri Hilson's Knock You Down and Lady Gaga's Poker Face. There are also the Tour headphones, canalphones for people on the go and appear in the videos for Lady Gaga's LoveGame & LMFAO's I'm in Miami Bitch. There are also the Beats Solo's which are on-ear headphones, they appear in Eminem's video You Don't Know (Eminem song).
The Beats Solo HD, a high-definition on-ear headphone, which is available in red & black, the red ones are made especially for Bono's Product RED charity group, & Pro, an over-ear DJ headphone which is available is black & white. The very newest member to the Beats Family are the MIXRS created by Dr Dre and DJ David Guetta. They are similar to the Pros and the Solos as they have a slimline form and can fold like a Pro.

There are also two branches of the Beats family. In-ear headphones i.e. Tour, Heartbeats By Lady Gaga & DiddyBeats by P. Diddy, the other being on-ear/over-ear i.e. Studio, Solo/Solo HD/Solo HD (RED), and Pro.

Beats also partnered with HP to launch notebook computers with high-end audio capabilities [2].
The range relies on advertisements placed in music videos and celebrity appearances, along with prime floor space in several Best Buy stores, called "Club Beats". Patrons of the brand include Lady GaGa and Esmee Denters. They are now one of the most prominent designs in the music industry, and the red "B" logo features heavily on the units and their packaging. A few sets of Beats headphones are featured in the music video for Imma Be by The Black Eyed Peas.

== References ==
{{reflist}}

== External links ==
* {{official|http://www.beatsbydre.com/}}

[[Category:Headphones]]
[[Category:2008 introductions]]
[[Category:HTC Corporation]]

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