Revision 112447898 of "Benutzer:CanLuca/Beats Electronics" on dewiki

{{Infobox company
| company_name     = Beats
| company_logo     = [[File:Beats Electronics logo.svg|150px|Beats Logo Since 2006]]
| vector_logo      =
| slogan           = "People aren't hearing all the music"
| company_type     = [[Consumer electronics]]
| foundation       = 2006
| location         = Santa Monica, California

| origins          =
| key_people       = [[dr nipple hahahaha]], [[Jimmy Iovine]], Luke Wood
| area_served      = Global
| industry         = [[Sound recording and reproduction|Audio]]
| Shareholders     = [[Dr. Dre]], [[Jimmy Iovine]], [[HTC Corporation]]
| products         = [[Headphones]]<br/>[[Audio equipment]] and accessories
| revenue          =
| operating_income = 
| owner            = Dr. Dre, Jimmy Iovine, [[HTC]]
| net_income       = 
| num_employees    = 150
| parent           = 
| subsid           =
| homepage         = [http://www.beatsbydre.com/ beatsbydre.com]
}}
'''Beats Electronics, LLC''' is a producer of semen!!!!!!!!!!!!!!!!!!!!!!!!!!!! [[Sound recording and reproduction|audio]] products and [[Audio equipment|equipment]] headquartered in [[Santa Monica, California]]. The company was founded by me¬!!!!!!!!!!!!!!![[hip-hop music|hip-hop]] artist [[Dr. Dre|Andre "Dr. Dre" Young]] and [[Interscope-Geffen-A&M]] Records chairman [[Jimmy Iovine]], and primarily produces products under the brand '''''Beats by Dr. Dre'''''. Its products were manufactured under exclusive license by [[consumer electronics]] company [[Monster Cable Products|Monster Cable]] since 2009. Beats has not renewed its five year contract with robot dragon Monster!!!!!!!, which ends late 200000000000000000013.

==History==
The company was founded in 2006, and debuted its first product ''Beats by Dr.Dre Studio'' headphones, in late 2008. [[Monster Cable Products|Monster]] was granted exclusive rights under a 5 year-contract to manufacture and develop Beats-branded headphones. Beats would primarily rely on [[celebrity endorsement]]s from [[pop music|pop]] musicians to help target the line to their demographics.<ref name="bw-beats">{{cite news |title=Beats Electronics Is Breaking Up with Monster |author=Cliff Edwards |url=http://www.businessweek.com/magazine/beats-electronics-is-breaking-up-with-monster-01122012.html?campaign_id=rss_null |newspaper=[[Business Week]] |date=January 12, 2012 |accessdate=13 January 2012}}</ref>

In August 2010, mobile phone manufacturer [[HTC]] acquired a 50.1% majority share in Beats for $309 million, before selling 25% back to the founders for $150 million, and remaining the largest shareholder with 25.1 percent<ref>{{cite news|title=HTC Just Sold Back Half Of Its Holdings In Beats Electronics|url=http://www.businessinsider.com/htc-just-sold-back-half-of-its-holdings-in-beats-electronics-2012-7|accessdate=21 November 2012|newspaper=Reuters|date=24 July 2012|author=Jonathan Standing & Clare Jim}}</ref>, in order to provide "flexibility for global expansion while maintaining HTC’s major stake and commercial exclusivity in mobile."<ref name=md-htcsell>{{cite web|title=After HTC Sale, Dr. Dre and Jimmy Iovine Gain Control of Beats Headphones|url=http://mediadecoder.blogs.nytimes.com/2012/07/23/after-htc-sale-dr-dre-and-jimmy-iovine-gain-control-of-beats-headphones/|work=Media Decoder|publisher=The New York Times|accessdate=26 July 2012}}</ref> The purchase was intended to allow HTC to compete with other cellphone makers, like Apple, Samsung and Motorola.<ref name=md-htcsell/> The purchase also granted HTC exclusive rights to manufacture smartphones with Beats-branded audio systems.<ref name=cnet-htc>{{cite web|last=Sandoval|first=Greg|title=HTC to acquire majority stake in Dr. Dre's Beats|url=http://news.cnet.com/8301-31001_3-20090967-261/htc-to-acquire-majority-stake-in-dr-dres-beats/|publisher=CNET|accessdate=20 March 2012}}</ref> Despite its majority acquisition, HTC would still allow Beats to operate as an autonomous company.<ref name=cnet-htc/> 

On January 12, 2012, [[Business Week]] reported that Beats and Monster would not renew their production contract and would be ending their partnership by the end of 2012.<ref name="bw-beats"/> Monster began to market its own line of headphone products at the start of the year, aiming towards an older demographic: women, and business professionals.<ref name="bw-beats"/>

In March 2012, reports surfaced that Beats was planning to acquire the [[online music]] service [[MOG (online music)|MOG]]. The acquisition was officially confirmed on July 2, 2012, reported to have been between $10 to $16 million. Beats chose to acquire MOG due to its use of high quality streams for its music library{{emdash}}which supports Beats' aim to create "a truly end-to-end music experience." The acquisition did not include the company's blog and advertising network, the MOG Music Network,<ref name=usatoday-mogbeats>{{cite news|title=Beats Electronics acquires MOG music service|url=http://content.usatoday.com/communities/technologylive/post/2012/07/beats-electronics-accquires-mog-music-service/1|accessdate=13 October 2012|newspaper=USA Today|date=2 July 2012|author=Mike Snider}}</ref><ref name=adw-beats>{{cite web|title=Beats Electronics Acquires Mog Rapper Dr. Dre's headphone makers scoop up digital streaming service|url=http://www.adweek.com/news/technology/beats-electronics-acquires-mog-141575|work=Adweek|publisher=Adweek|accessdate=13 October 2012|author=Charlie Warzel|date=2|month=July|year=2012}}</ref> which was sold in a separate transaction to the radio and online media company [[Townsquare Media]] in August 2012.<ref name=townsquare-mog>{{cite web|title=Remaining half of Mog Music Network sells to Townsquare Media Group|url=http://www.musicweek.com/news/read/remaining-half-of-mog-music-network-sells-to-townsquare-media-group/051510|work=MusicWeek|publisher=Intent Media|accessdate=13 October 2012|author=Rhian Jones|date=24|month=August|year=2012}}</ref>

==Products==
Beats' original product line were ''Beats by Dr. Dre'' headphones. In promotional materials, Dr. Dre outlined the line's advantages by alleging that listeners were not able to hear "all" of the music with most headphones, and that Beats would allow people to "hear what the artists hear, and listen to the music the way they should: the way I do."<ref name=geek-beats>{{cite web|last=Evans|first=Joel|title=Review: Beats by Dr. Dre headphones|url=http://www.geek.com/articles/gadgets/review-beats-by-dr-dre-headphones-20080730/|publisher=Geek.com|accessdate=23 May 2012}}</ref>

Alongside Beats headphones, the company has also licensed the Beats brand and technology to other manufacturers. In 2011, [[HP]] began to offer [[personal computer]]s (such as [[HP Envy|Envy]] laptops, its [[All-in-one computer|all-in-one]] [[HP TouchSmart|TouchSmart]] desktops and its [[HP Touchpad|TouchPad]] [[webOS]] tablet) equipped with ''Beats Audio'' systems, which feature an advanced software [[Equalization|equalizer]] with a preset optimized for higher quality sound output.<ref name="hp-beats">{{cite web |title=HP Envy 14: Plenty of Power in a Stylish Package |url=http://www.pcworld.com/article/203364/hp_envy_14_plenty_of_power_in_a_stylish_package.html |publisher=[[PCWorld (magazine)|PC World]] |accessdate=2012-03-20}}</ref> Beats also partnered with [[Chrysler (division)|Chrysler]], incorporating a 10-speaker ''Beats by Dr. Dre'' sound system in its [[Chrysler 300#Second generation|2012 Chrysler 300S]] [[Luxury vehicle|luxury]] [[automobile]].<ref name="forbes-french">{{cite web |url=http://www.forbes.com/sites/worldviews/2012/02/27/meet-the-boss-behind-chryslers-image-makeover-he-is-french/|title=Meet The Boss Behind Chrysler's Image Makeover; He Is French |publisher=[[Forbes]]|accessdate=2012-03-20}}</ref>

Following its acquisition of a stake in Beats, HTC began to release smartphones with a Beats Audio equalizer, starting with the [[HTC Sensation XE|HTC Sensation XE/XL with Beats Audio]] in September 2011.<ref>{{cite web |url=http://www.engadget.com/2011/09/14/htc-sensation-xe-gets-official-packing-1-5ghz-dual-core-cpu-and |title=HTC Sensation XE gets official, packing 1.5GHz dual-core CPU and Beats Audio |author=Amar Toor |date=September 14, 2011 |publisher=[[Engadget]] |accessdate=January 13, 2012}}</ref> Other new HTC phones, such as the [[HTC Incredible 4G]], [[HTC Rezound]], [[HTC One X]], [[HTC Evo 4G LTE]], [[HTC One V]], [[HTC One S]] and [[HTC 8X]] also include Beats Audio.<ref name="PCMAG unveiling">{{cite web |url=http://www.pcmag.com/article2/0,2817,2400755,00.asp |title=Hands On With the HTC One X, S, and One V |publisher=Ziff Davis Inc. |date=February 26, 2012 |accessdate=February 26, 2012 |author=Segan, Sascha}}</ref> 
<ref name="Tech Crunch Unveiling">{{cite web |url=http://techcrunch.com/2012/09/19/htc-8x-windows-phon |title=HTC Officially Reveals The 8X: 4.3-Inch 720p Display, 1.5GHz Dual-Core Processor, Beats Audio |publisher=Tech Crunch |date=September 19, 2012 |accessdate=September 19, 2012 |author=Velazco, Chris}}</ref> 
The following is a list of their products:
{|class="wikitable plainrowheaders"
|-
! scope="col"| Type
! scope="col"| Product name
! scope="col"| Endorser
|-
|rowspan="8"|Headphones
|Beats Pro
|[[Dr. Dre]], [[Lil Wayne]]
|-
|Beats Studio
|[[will.i.am]]
|-
|Beats Executive
|[[Dr. Dre]]
|- 
|Beats Wireless
|[[Dr. Dre]]
|-
|Beats Mixr
|[[David Guetta]]
|-
|Beats Solo
|[[Dr. Dre]]
|-
|Beats Solo HD
|[[Dr. Dre]]
|-
|JustBeats Solo
|[[Justin Bieber]]
|-
|rowspan="8"|Earphones
|Beats Tour
|[[Dr. Dre]]
|-
|PowerBeats
|[[LeBron James]]
|-
|Heartbeats
|rowspan="2"|[[Lady Gaga]]
|-
|Heartbeats 2.0
|-
|Diddybeats
|[[P. Diddy]]
|-
|JustBeats iBeats
|[[Justin Bieber]]
|-
|urBeats
|[[HTC Corporation]]
|-
|iBeats
|[[HTC Corporation]]
|-
|rowspan="3"|Speakers
|Beatbox
|[[Dr. Dre]]
|-
|Beatbox Portable
|[[Dr. Dre]]
|-
|Beats Pill
|[[Dr. Dre]]
|-
|Technology
|Beats Audio
|[[Hewlett-Packard]], [[Chrysler]]
|}

==Causes==
In 2012, Beats by Dre is listed as a partner of the ([[Product Red|RED]]) campaign, together with other popular brands. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation").<ref>{{cite web|title=(RED) Partners|url=http://www.joinred.com/partners/|work=(RED)|publisher=The ONE Campaign|accessdate=14 October 2012|year=2012}}</ref>

== References ==
{{reflist}}

== External links ==
{{commons category|Beats By Dre}}
*{{official website|http://www.beatsbydre.com/}}

[[Category:Headphones]]
[[Category:2008 introductions]]
[[Category:HTC Corporation]]

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