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Revision 115238119 of "Jolla" on dewiki{{About|the company|the operating system by Jolla|Sailfish OS|other uses}}
{{Copy edit|for= abundant non-English wording|date=November 2012}}
{{Use mdy dates|date=July 2012}}
{{Infobox company
|name = Jolla Oy
|logo = [[File:Jolla logo.svg|250px]]
|caption =
|type = [[Privately held company|Private]]
|traded_as =
|industry = [[Mobile device]]s, Consumer Electronics/Devices
|foundation = [[Pirkkala]], [[Finland]] ({{Start date|2011|03|29}})
|founder = {{ubl|Sami Pienimäki |Jussi Hurmola|Marc Dillon|Stefano Mosconi|Antti Saarnio}}
|location_city = [[Helsinki]]
|location_country = [[Finland]]
|key_people = {{ubl|Antti Saarnio ([[Chairman]] & [[Finance]])
|Marc Dillon ([[Chief executive officer|CEO]])
|Sami Pienimäki ([[Vice president|VP]] of [[Sales]] & [[Business Development]])
|Stefano Mosconi ([[Chief information officer|CIO]])
|Jussi Hurmola ([[Sailfish strategy]])
|Alberto Martinez (Partnership Coordinator)}}
|area_served = Worldwide
|products = [[Smartphone]]s with [[Linux]]-based [[Sailfish OS]] continuing the previous work of the [[MeeGo]] project
|revenue =
|operating_income =
|net_income =
|assets =
|equity =
|num_employees = 50, by end of 2012 planned 100
|homepage = [http://jolla.com Jolla.com] [http://identi.ca/jolla Identi.ca/jolla] [http://twitter.com/jollaHQ Twitter.com/jollaHQ] [http://www.weibo.com/jollaofficial Weibo.com/jollaofficial] [http://t.qq.com/JollaOfficial t.qq.com/JollaOfficial] <ref>{{cite news|last=Jolla|title=current Jolla official channels|url=ttps://twitter.com/JollaMobile/statuses/296524119548243969|accessdate=31 January 2013}}</ref>
}}
'''Jolla [[Osakeyhtiö|Oy]]'''<ref>{{citation | url = http://www.ytj.fi/english/yritystiedot.aspx?yavain=2319714&kielikoodi=3&tarkiste=09432FE8912F6D266B1530B16BEE9BD166AE2AD2&path=1704;1736;2052| title = Jolla Oy | work = Business Information System | publisher = the Finnish National Board of Patents and Registration, and the Finnish Tax Administration | accessdate = July 18, 2012}}</ref> (internationally '''Jolla Ltd.''', commonly called '''Jolla Mobile''' in many sources) is an independent [[Finland]]-based designer, developer and seller of [[smartphone]]s. Jolla is developing an [[operating system]] for various [[mobile device]]s<ref>https://twitter.com/JollaSuomi/status/271178889261355010</ref> called [[Sailfish OS]]. Sailfish is based on the core distribution of the [[Mer (operating system)|Mer]] project,<ref>https://sailfishos.org/wiki/Main_Page#Contribute</ref> which continues the previous work of the [[MeeGo]] project.<ref>https://wiki.merproject.org/wiki/Main_Page#Introduction_to_Mer</ref>
Jolla continues the work started by [[Nokia]] that produced the [[Nokia N9]] with the [[MeeGo#MeeGo.2FHarmattan|MeeGo version Harmattan]]. After Nokia abandoned their participation in the MeeGo project in favour of [[Windows Phone]], the directors and core professionals from Nokia's N9 team left the company and together formed Jolla, to bring MeeGo back to market mainstream.
== History ==
Jolla was started by Sami Pienimäki, Jussi Hurmola, Marc Dillon, Stefano Mosconi, ex-[[Nokia]] employees and Antti Saarnio, as a company to continue [[MeeGo]] smartphone development. For this purpose an existing from March 2011 company entity was used and renamed to Jolla in October 2011, and from that time used for purposes described in this article. The [[MeeGo]] Linux was established as a merge of Nokia's [[Maemo]] and Intel's [[Moblin]], both [[Linux]] systems. After Nokia decided to abandon the participants in the MeeGo project, hence Samsung has replaced Nokia in the MeeGo project, what has created a new collaboration project called [[Tizen]], the MeeGo project was practically sustained for a while. Both MeeGo and Tizen are hosted by [[Linux Foundation]]. However MeeGo was forked by the community of developers who formed an independent [[Mer (operating system)|Mer project]] to reconstruct MeeGo project aims and how it is governed towards to [[meritocracy]]. Their work was continued as to not lose previously accumulated efforts of MeeGo development. With a time flow many Nokia employees were either fired or left the company. Meanwhile the Nokia's ''Bridge'' program was established to select and to support to establish new start-up companies by some of these former Nokia employees to earn a living and this way to prevent bad PR for Nokia, which used to be the biggest employer on the market.<ref>{{citation | url = http://www.hs.fi/english/article/Many+former+Nokia+employees+start+businesses+of+their+own/1329104331230 | title = Many former Nokia employees start businesses of their own | newspaper = Helsingin Sanomat}}</ref> As Jolla's OS is based on the Meego API it was a natural consequence to use the core OS from the Mer project in order to develop their own system.
Within the Bridge program, Nokia and Jolla's leaders have had open discussion about the plans of the Jolla, and CEO Jussi Hurmola does not expect intellectual property clashes with Nokia.<ref>{{citation | url = http://www.muktware.com/3928/meego-revived-interview-jolla-ceo | title = MeeGo Revived: Interview With Jolla CEO | newspaper = Muktware | date = 2012-07-16}}</ref> However, Nokia has not gifted Jolla with any patents or other [[intellectual property]] for development of Jolla's smartphone, Jolla does not hold such the rights. Jolla does not support [[Nokia N9]] in frames of its main activities as it is the product of Nokia which is a different company.
== Corporate affairs ==
=== Strategy ===
On 6 July 2012, Jolla declared that with international private investors and partners, it will design, develop and sell new [[smartphone]]s with [[Linux]] system and new user interface developed by Jolla. The Sailfish OS will be "based on [[MeeGo]] operating system, with the MerProject core",<ref>{{citation | url = https://twitter.com/JollaMobile/status/233061880363634688 | place = [[Twiter]] | title = Twiter | publisher = JollaMobile}}</ref> so containing the OS kernel core of [[Mer (operating system)|Mer]] (which is the MeeGo fork and core OS distro aimed for vendors like Jolla), with [[Qt (framework)|Qt]], [[QML]] and [[HTML5]]. The Jolla team consists of a substantial number of previously the Nokia program MeeGo's core engineers and directors, and it is aggressively hiring the top [[MeeGo]] talent to contribute to the new smartphone development and production.<ref>{{citation|url=http://www.talouselama.fi/nokialandia/nokia+jollan+meegopuhelin+tervetullut+me+keskitymme+lumiaan/a2136796|title=Nokia: Jollan Meego-puhelin tervetullut |accessdate=July 9, 2012 |year=2012 |publisher=Elina Lappalainen | location = Finland | language = Finnish}}</ref><ref>{{citation | url = http://areena.yle.fi/tv/1575054 | place = [[Finland|FI]] | title = Areena | publisher = Yle}}</ref>
Jussi Hurmola regarding differentiation of Jolla from others on mobile market: "What sets Jolla’s phone apart from other makers is our user experience. And that is done by us. -- Jolla aims to create something fresh compared to [[iOS]] and [[Android (operating system)|Android]]. We want to bring in the parts of Meego that were liked: native multitasking, application integration and data integration. I am using N9 myself for all my mobile work tasks and I enjoy the fact that all applications are always open. -- We want to get rid of the user flow where users are starting and shutting down applications. Also the user interface must be customizable."<ref>{{citation | url = http://www.ossimantylahti.com/2012/07/interview-of-jussi-hurmola-jolla-mobiles-managing-director/ | title = Interview of Jussi Hurmola, Jolla Mobile’s managing director | author = Ossi Mäntylahti}}</ref>
It is clear for Jolla that their phone needs third-party support, applications and an ecosystem. Hence Jolla will launch an online app store featuring MeeGo software to back up the release of its first smartphone later in 2012. Jussi Hurmola pointed out that a version of Angry Birds is already available for MeeGo devices.<ref>{{citation | url = http://www.ibtimes.co.uk/articles/364288/20120718/jolla-mobile-launch-app-store-angry-birds.htm | title = Jolla Mobile to Launch App Store for MeeGo Software | author = Matthew Chapman}}</ref> “Creating an ecosystem is about co-operating, it’s not about going alone. What we are doing is collecting partners, collecting effort about MeeGo and Jolla. I’m open to all co-operation. There are different forms of co-operation of course, but the key is to grow the ecosystem.”<ref>{{cite web|last=Davies|first=Chris|title=Jolla Mobile CEO: "MeeGo is not dead"|url=http://www.slashgear.com/jolla-mobile-ceo-meego-is-not-dead-11238013/|work=slashgear.com|publisher=SlashGear|accessdate=19 August 2012}}</ref> With the Jolla's MeeGo UI completion Jolla have tangible argument to convince old MeeGo partners scattered worldwide. This, with the app store already in place, are powerful assets to convince media houses, operators and application developers scattered across the US, Europe, South America and China.<ref>{{cite web|last=Pang|title=Jolla Beginning Epic Journey to Revive MeeGo Partnerships Worldwide; MeeGo UI Now Ready|url=http://www.lowyat.net/v2/index.php?option=com_content&task=view&id=7212&Itemid=2|work=Lowyat.net|publisher=Lowyat|accessdate=19 August 2012}}</ref>
Dr.Antti Saarnio, Chairman of Jolla Ltd. said: "China has the largest and most rapidly expanding smartphone market in the world. This agreement with D.Phone is a major step in Jolla’s journey towards becoming a significant player in the global smartphone market.".
Mr.Donghai Liu, Founder and CEO of D.Phone Group said: "We see great potential for Jolla as a new player in the Chinese smartphone market with Jolla’s fresh and unique user experience. Together with Jolla our aim is to reach significant sales volumes.". The signed contract allows Jolla to cooperate with the D.Phone Group retail chain in which together the companies have a shared target to reach sales volumes in China’s 150 million smartphone market. For developing business in China it is very important that D.Phone is a strategic partner with [[China Mobile]], [[China Telecom]] and [[China Unicom]].<ref>{{cite web|last=Constantinescu|first=Stefan|title=Jolla signs distribution deal with D.Phone, China’s largest phone retailer|url=http://www.intomobile.com/2012/07/15/jolla-signs-distribution-deal-dphone-chinas-largest-phone-retailer/|work=Intomobile.com|publisher=IntoMobile|accessdate=20 August 2012}}</ref> Previously the China Telecom was the important member of the MeeGo project. It is not confirmed but quite probable that Jolla has shown Chinese partners, before anybody else, a prototype of smartphone which is kept in secret, what in consequence has allowed to sign such the important contract mentioned above.
When asked for a comment on ideas about Tizen, the company tweeted: "Tizen situation is hard to see from the open. We are continuing with open source #meego basis, and are open for collaboration."<ref>{{citation | title = @spulci Tizen situation is hard to see from the open. We are continuing with open source #meego basis, and are open for collaboration. | url = https://twitter.com/JollaMobile/status/225607599977017344 | publisher = Jolla}}</ref>
=== Management ===
The leadership of Jolla consists of Dr. [[Antti Saarnio]] as Chairman, Marc Dillon as CEO, Sami Pienimäki as VP Sales, and Stefano Mosconi as CIO.<ref>{{citation | url = http://www.brightsideofnews.com/news/2012/7/13/can-meego-powered-jolla-smartphones-kill-nokia.aspx | title = Can Meego-powered Jolla smartphones kill Nokia? | newspaper = Bright side of news | date = 2012-07-13}}</ref>
Regarding company culture, Jussi Hurmola has said: "Jolla has a very dynamic structure. We have 3 levels in the company - engineers/designers, chiefs and executives. Chiefs emerge from the teams through their contribution and merits. The teams are changing in our development and business iterations to match the current targets. Jolla employee compensation is based on contribution in the previous business or development iterations."<ref>{{citation | url = http://www.muktware.com/3928/meego-revived-interview-jolla-ceo | title = MeeGo Revived: Interview With Jolla CEO | newspaper = Muktware | date = 2012-07-16}}</ref>
=== Employees ===
By mid-2012, Jolla employs around 50 people, and recruitment continues. The team includes most of the engineers who previously, as employees of Nokia, invented and developed the [[Nokia N9]] and its swipe user interface.
=== Location ===
The company headquarters are in [[Ruoholahti]], [[Helsinki]] with an R&D office in [[Tampere]]. Jolla is also planning to open an R&D office in [[Oulu]] where Nokia is heavily cutting its R&D staff.
== Products ==
Jolla's first smartphone user interface, based on the recently announced Sailfish alliance OS, was demonstrated at the Slush event in Helsinki, Finland on 21–22 November. Also Jolla SDK and application ecosystem with the developers will be presented. Jolla will publish the device information, ID and expected availability later on this year.
The first planned product is a "mass-market" smartphone aimed at general users. With added "developer mode" it can also be aimed at advanced tech users: "Jolla is going to release a developer edition of the device which gives full access to linux hackers and technology enthusiasts. Jolla will fully support the communities and be part of them, and wants them to be part of creating and developing our device."<ref>{{citation | url = http://www.ibtimes.co.uk/articles/364288/20120718/jolla-mobile-launch-app-store-angry-birds.htm | title = Jolla Mobile to Launch App Store for MeeGo Software | newspaper = International Business Times}}</ref>
Jussi Hurmola has said regarding plans: "honour the origins of MeeGo, Maemo, Moblin and the others" and "UI is a major thing and one of the reasons we selected MeeGo. With Android we can only copy — but with MeeGo we can introduce something brand new to the market." "We want to lead in technology and lead in UI, that’s our business. We don’t want to copy them[other Android manufacturers]."<ref>{{cite web|title=Interview: Jussi Hurmola, the CEO of JollaMobile|url=http://www.intomobile.com/2012/07/11/interview-jussi-hurmola-ceo-jollamobile-audio-and-text-available/|publisher=IntoMobile|accessdate=21 July 2012}}</ref> He also stated that only the products that can be delivered will be announced, hence no specification or launch timing was given at the moment. First product is to appear in 2012.<ref>{{citation | url = http://techcrunch.com/2012/07/10/can-jolla-become-meegos-saviour-ceo-plans-two-smartphones-already/ | newspaper = Tech crunch | date = 2012-07-10 | title = Can Jolla become Meego’s savior? CEO plans two smartphones already}} {{citation | url = http://www.forbes.com/sites/ewanspence/2012/07/21/finlands-jolla-will-be-the-ferrari-of-the-smartphone-world/ | newspaper = Forbes | date = 2012-07-21 | title = Finland's Jolla Will Be The Ferrari Of The Smartphone World }}</ref>
=== Software ===
Jolla has revealed its plans to use the following technologies in its upcoming products: The core distribution (which mean it does not contain system kernel and UI) from [[Mer (operating system)|Mer]]<ref>{{cite web|title=Jolla Twitter updates|url=https://twitter.com/JollaMobile/statuses/226713866527195137|date= July 21, 2012}}</ref><ref>{{cite web|title=Jolla Twitter updates|url=https://twitter.com/JollaMobile/status/230579553142181888|date= August 1, 2012}}</ref> is used, (a [[meritocracy]]-governed and managed successor of the MeeGo OS, but without its own Graphical User Interface and without system [[kernel (computing)|kernel]]), an in-house user interface, [[HTML5]], [[QML]] and [[Qt (framework)|Qt]]. Jolla continues to use the [[MeeGo]] API (via the Mer core), which consists of:
* Qt 4.7 [Qt47]
* Qt Mobility 1.0 [QtMob]
* OpenGL ES 2.0 [OGLES] <ref>{{cite web|title=MeeGo-Compliance-Spec-1.1.80.1|url=http://wiki.meego.com/images/MeeGo-Compliance-Spec-1.1.80.1.pdf|work=The Meego project|accessdate=1 Semptember 2012}}</ref>
However updated version, like Qt 5.0 are or will be used in Mer, eventually.
Mer's primary customers are not end-users, but "vendors", which include device vendors, hardware adopters and community distributions. Mer provides a mobile device oriented architecture, structure, processes and tools to make life easy for these vendors. The core is based upon the work from the MeeGo project.<ref>{{cite web|title=The Mer project main site|url=http://merproject.org/|work=The Mer project|accessdate=4 August 2012}}</ref> The current Mer (name comes from "MeeGo Reconstructed", although at first it was based on [[Maemo]]) was created after the discussion about new directions for the MeeGo project, approaching it from the angle of reconstructing the project from bottom up in order to reignite the project and fix problems with project management, governance, lack of transparency, direction and flexibility<ref>{{cite web|title=The Mer project main site|url=http://merproject.org/|work=The Mer project|accessdate=4 August 2012}}</ref> by the community as a [[Fork (software development)|fork]] of the MeeGo project. The Mer project contains only libraries of core OS, but no user interface.
=== Ecosystem ===
==== Incubation period ====
Considering Jolla declarations about system, building MeeGo ecosystem and launching an online MeeGo software store to back up smartphone it is probable and expected that Jolla's smartphone will be using MeeGo compatible software, however it is not stated finally yet.
Jolla asked about "support of the same QML components, paths, folders etc. than Nokia did for N9, so developers can repackage apps ease", has answered that "use of QML including Harmattan components is encouraged", but "the details of the SDK will be shown later".<ref>{{cite news|title=Jolla Mobile tweet|url=https://twitter.com/JollaMobile/status/238940198690488320|accessdate=24 August 2012|date=24 August 2012}}</ref>
To provide large number of applications from the start Sailfish OS it has been claimed Jolla will use Application Compatibility Layer<ref>{{cite web|last=Vilpponen|first=Antti|title=Here's How Jolla Will Build Their App Ecosystem|url=http://www.arcticstartup.com/2012/08/20/jolla-mobile-app-ecosystem|work=ArcticStartup|publisher=[[ArcticStartup]]}}</ref> which will enable to use Android software and brings an entire app ecosystem to the device. Because it leverages the Android runtime environment and the Dalvik VM, it runs every app just as it would run on an Android device. This delivers native performance as all Android apps perform as native on the operating system with zero latencies, without draining of device resources, so system performance and memory will be unchanged. No app modification by developers would be needed. This can establish from the beginning a vibrant ecosystem with more than 450,000 apps ready to use for Jolla's customers.<ref>{{cite web|title=ACL™ - Application Compatibility Layer|url=http://openmobileww.com/products.php|publisher=OpenMobile World Wide, Inc.}}</ref> On 2012-08-21 the Jolla PR caused corrections to the source article regarding the ACL-technology, by saying author that the use of that technology is currently pure speculation and the company will disclose their strategy in this area later this year,<ref>{{cite web|title=ACL™ - Application Compatibility Layer|url=http://openmobileww.com/products.php|publisher=OpenMobile World Wide, Inc.}}</ref> however the idea as such was not negated and many other technologies can be considered. "We are looking into many different options to enhance our application ecosystem story, and MeeGo as an emerging platform is of course going to look at all cross platform options. There are many different vendors and cross platform technologies in the open to provide cross platform functionality across basically all the existing ecosystems," she said. "We are happy to work with all these companies and communities to extend the reach of MeeGo, but we are not ready to single out any of these technologies or companies."<ref>{{cite web|last=Chapman|first=Matthew|title=Jolla: No 3.5in Screen or ACL Android Access on First Smartphone|url=http://www.ibtimes.co.uk/articles/375910/20120821/jolla-android-apps-3-5in-screen-smartphone.htm|work=http://www.ibtimes.co.uk|publisher=2012 International Business Times|accessdate=26 August 2012}}</ref>
With use of Tizmee for MeeGo Jolla's smartphone could have possibility to run Tizen software also as native software.
==== Demonstration in Helsinki ====
Jolla unveiled [[Sailfish OS]] and its first device (prototype) at Slush, an event for start-ups, by Marc Dillon and the Jolla crew on the 21st of November in [[Helsinki]], Finland. The presentation was streamed live worldwide via the Jolla.com website which was also launched that day. The Sailfish UI was presented on the 21st, and the Sailfish SDK was presented on the 22nd{{citation needed|date=November 2012}}.
The Sailfish [[user interface]], Sailfish [[operating system]] and Sailfish [[software development kit]] were all launched at Slush. Sailfish OS is the first fully MeeGo-based mobile OS, as MeeGo/Harmattan (used on the [[Nokia N9]]) was a fusion of MeeGo and [[Maemo]].
The ecosystem has been declared to be "open ecosystem where everybody can contribute" with strategy for different devices, different UIs, different devices, different standards and different technologies, different business models and different partnerships.
The Sailfish OS [[Software development kit|SDK]] has bee announced. The Sailfish OS details info are accessible via https://sailfishos.org/wiki/Main_Page.
The Sailfish OS [[Software development kit|SDK]] use [[Qt (framework)|Qt]] with virtual box for development, compiling and [[emulator|emulation]] purposes. It supports many systems like Android, Linux, iOS or Windows. The open source nature of SDK allow to shape and rebuild it for particular and specific needs of a company or an organisation or a group of developers, what allow to create context specific environment.
Peter Oaklander, Senior Vice President for Sales & Marketing of ST- Ericsson said: "We are pleased to add Sailfish OS to the mobile operating systems supported on our NovaThor ModAp
platforms. Supporting Sailfish from its inception shows how flexibly ST-Ericsson’s NovaThor platforms can adapt to different mobile OS’es and we look forward to seeing Sailfish powered devices in the market"
The significant part of presentation was devoted to China, which was the only one country mentioned, however Jolla operates worldwide. For Jolla strategy China is the core opportunity as a cyberport for development innovations and a marketplace.
During the presentation Jolla's sailfish smartphones were declared to be sold not only with Jolla brand. But Jolla phones are to be offered to retailers, to operators and to other smartphone vendors to be sold under partner's brand. This will allow to use partner's existing customer base.<ref>jolla.com</ref><ref>http://www.youtube.com/watch?v=bdLUJZR078k</ref>
==== Ubuntu, Sailfish and Plasma Active cooperation for sharing common [[API]]s ====
Teams of [[Canonical Ltd.]], Jolla and [[KDE]] are talking about using common Application Programming Interfaces ([[API]]s) in their work on User Interface ([[UI]]) design.
Sailfish and [[Plasma Active]] workspace use Qt 5′s QML – a JavaScript-based language for the design of UI applications. The resulting interface elements are similar, but are not currently compatible with each other.
Both teams are working with KDE towards a common architecture, preventing further fragmentation of mobile Linux. This could eventually allow these three systems to share HTML5 apps.
The idea of cooperation idea to have common APIs has born in a chat on KDE’s #active IRC channel, and it can have a huge influence on the future of all three projects.
Zoltán Balogh, developer at Canonical, confirmed that the discussion about APIs was underway, and invited anyone interested in QML to participate. “Clearly a productive collaboration between communities and companies would be something revolutionary,” he wrote.
The proposed cooperation attempts to not only simplify UI development, but establish long-term links between Canonical, Jolla and KDE staff including "other aspects of the bigger puzzle such as common package formats and delivery strategies,” wrote Aaron Seigo from KDE on his blog.
This can lead to the situation when a single app could work and look native on both [[Ubuntu]] and [[Sailfish]] mobile operating systems, as well as Linux distributions using [[Plasma Active]]. This would attract more developers to the platforms and support the ecosystem, resulting in more apps and better effects for developers due to bigger markets. <ref>{{cite web|last=Smolaks|first=Max|title=Mobile Linux Rivals Ubuntu And Sailfish Could Share APIs|url=http://www.techweekeurope.co.uk/news/linux-ubuntu-sailfish-plasma-active-103978|work=TechWeekEurope|accessdate=14 February 2013}}</ref>
=== Hardware ===
Jolla hardware will be announced in Q1 2013 and release should happen before summer. Design of the phone will come directly from Jolla.<ref>http://nokiagadgets.com/2012/11/25/jolla-phone-will-be-priced-as-a-premium-phone/</ref> Jolla's first smartphone is to have a screen bigger than 3.5 inches.<ref>{{cite web|last=Vilpponen|first=Antti|title=Here's How Jolla Will Build Their App Ecosystem|url=http://www.arcticstartup.com/2012/08/20/jolla-mobile-app-ecosystem|work=ArcticStartup|publisher=ArcticStartup Ltd.}}</ref>
Jolla's Sailfish OS works in a tablet too.<ref>https://twitter.com/JollaMobile/statuses/273052159313063937</ref> About tablet in November 2012 it was said that we could see Sailfish tablet, but Jolla itself will on this first wave concentrate on a smartphone.<ref>http://nokiagadgets.com/2012/11/25/jolla-phone-will-be-priced-as-a-premium-phone/</ref>
The Sailfish OS can be used for many kinds of hardware devices like mobiles, computers, notebooks, navigations, smart TV, cars and [[In-vehicle infotainment|IVI]], yachts and boats, household devices of many kinds, other forms of [[consumer electronics]] etc.<ref>https://twitter.com/JollaSuomi/status/271178889261355010</ref> - this is similar situation as with [[MeeGo]].
As Jolla's Sailfish OS use the Mer core distribution then it can be used with various hardware, like ARM or Intel and many others. It is possible because the Mer core distro does not contain neither a [[Linux kernel|kernel]] nor [[User interface|UI]], but libraries above kernel and below UI layers. To make a working Linux distribution a specific [[Linux kernel|kernel]] compatible with a particular hardware and a [[User interface|UI]] (like Joola UI in Sailfish) are to be added - this creates the distribution of Linux MeeGo Sailfish OS for particular hardware. Also this allows Sailfish OS with appropriate kernel to work on every hardware. Because of open source basis and rules it can be used by all interested in using of those solutions e.g. to adopt for a particular hardware or any special needs.
Hardware components are widely adapted on Sailfish and this should make it possible to bring very strong hardware.<ref>http://nokiagadgets.com/2012/11/25/jolla-phone-will-be-priced-as-a-premium-phone/</ref> When the ST-Ericsson has joined the [[Sailfish Alliance]] a wide support with [[NovaThor]] hardware platform was declared.
== Milestones ==
On 2011-03-29, Jolla was registered as a business in Finland, although the name Jolla was not registered until 2011-10-14.<ref>{{citation | url = http://www.ytj.fi/english/yritystiedot.aspx?yavain=2319714&kielikoodi=3&tarkiste=09432FE8912F6D266B1530B16BEE9BD166AE2AD2&path=1704;1736;2052| title = Jolla Oy | work = Business Information System | publisher = the Finnish National Board of Patents and Registration, and the Finnish Tax Administration | accessdate = July 18, 2012}}</ref>
On 2011-10-25, The domain name ''jollamobile.com'' was registered.<ref>{{citation | title = jollamobile.com | url = http://www.whois.com/whois/jollamobile.com | work = Whois database}}</ref>
On 2012-07-07, Jolla published the first message on its [[Twitter]] account JollaMobile: "Jolla is here. #MeeGo based smartphones will have a bright, new future. Stay tuned!"<ref>{{citation | title = Jolla is here. #MeeGo based smartphones will have a bright, new future. Stay tuned | publisher = Jolla | url = http://twitter.com/JollaMobile/status/221540251670298624 | date = 2012-07-07}}</ref>
On 2012-07-08, Jolla issued the first press release.<ref>{{citation | newspaper = e's Phoneblog | title = Jolla details their mission with first official Press Release | url = http://www.esphoneblog.com/2012/07/08/jolla-details-their-mission-with-first-official-press-release/}}</ref>
On 2012-07-09, CEO Jussi Hurmola appeared in a 9-minute interview on Finnish television.<ref>{{citation | title = Päivän kasvo: Jussi Hurmola | url = http://areena.yle.fi/tv/1575054}}</ref>
On 2012-07-16, Jolla established its first sales contract with [[D.Phone]], one of the biggest Chinese phone retailers with around 2000 retail stores in 25 provinces and municipalities in China, and strategic partner of the China Telecom.<ref>{{citation | url = http://www.intomobile.com/2012/07/15/jolla-signs-distribution-deal-dphone-chinas-largest-phone-retailer/ | last = Constantinescu | first = Stefan | title = Jolla signs distribution deal with D.Phone, China's largest phone retailer | work = Into Mobile | date = July 15, 2012 }}</ref><ref>{{cite web | url = http://www.hs.fi/talous/%C3%84lypuhelimia+kehitt%C3%A4v%C3%A4+Jolla+teki+myyntisopimuksen+Kiinaan/a1305583698741 | title = Älypuhelimia kehittävä Jolla teki myyntisopimuksen Kiinaan | work = Helsingin Sanomat | date= July 16, 2012 | language = Finnish }}</ref>
On 2012-08-06 Jolla bought the jolla.com domain for 40000 EUR, but the date of launching Jolla's website was not given. So far Jolla is present in the Internet only via Twitter and LinkedIn sites.<ref>{{cite web|last=Martikainen|first=Toivo|title=Ex-nokialaisten Jolla osti nettiosoitteen jättisummalla|url=http://www.digitoday.fi/mobiili/2012/08/06/ex-nokialaisten-jolla-osti-nettiosoitteen-jattisummalla/201234885/66|work=Digitoday|publisher=Taloussanomat|accessdate=7 August 2012}}</ref>
On 2012-08-16 Jolla's MeeGo UI has been reported as ready to go. Jolla's CEO Jussi Hurmola stated in a Zdnet interview. "(...)"Our UI is ready now, we haven't released it yet, we will save it for the product launch and the platform is getting up now so the project looks pretty nice. (...)"<ref>{{cite web|last=Tung|first=Liam|title=Jolla's MeeGo UI is ready to go - and it's on the hunt for mobile talent|url=http://www.zdnet.com/jollas-meego-ui-is-ready-to-go-and-its-on-the-hunt-for-mobile-talent-7000002728/|work=ZDNet.com|publisher=2012 CBS Interactive|accessdate=16 August 2012}}</ref>
On 2012-08-17 Jolla's COO Marc Dillon tweeted that they reached the first development target.<ref>{{citation | title = Together with our community and engineers first >100% development target achieved @jollamobile. | publisher = Marc Dillon| url = https://twitter.com/MarcDillonDotFi/status/236378524347420672 | date = 2012-07-18}}</ref>
On 2012-11-21 Jolla presented the Sailfish OS during Slush event in Helsinki, Finland. The same day Jolla has launched its website where direct livestream from the Sailfish presentation is available worldwide for everybody. This was the first public presentation of the Sailfish OS.<ref>jolla.com</ref>
On 2013-01-14 TechWeekEurope’s “alternative” mobile OS poll with question 'What ‘Alternative’ Phone Would You Like To Try?" has been published. According to the poll, 41 percent of readers would like to give the multi-platform Sailfish OS a try. This has located Sailfish OS on the first place in the ranking, only 3 months from the first public presentation.<ref>{{cite web|last=Smolaks|first=Max Smolaks|title=TechWeekEurope Readers Can’t Wait To Get Their Hands On Sailfish MeeGo is alive, and still capable of exciting the techies|url=http://www.techweekeurope.co.uk/news/techweekeurope-readers-cant-wait-to-get-their-hands-on-sailfish-104192|publisher=TechWeek Europe|accessdate=6 February 2013}}</ref>
In January 2013 Jolla has achieved 5th position in Startup100.net ranking, a monthly chart of the hottest startups in Finland, based on online visibility and mentions.<ref>{{cite news|last=Clayton|first=Nick|title=Finland’s Top 100 Startups|url=http://blogs.wsj.com/tech-europe/2013/01/24/finlands-top-100-startups/|accessdate=25 January 2013|newspaper=TECHEUROPE|date=24 January 2013}}</ref><ref>{{cite web|title=Startup100|url=http://www.startup100.net/|accessdate=25 January 2013}}</ref>
In January 2013 [[Zopo Mobile]], a Chinese smartphone manufacturer, has announced it will sell a Sailfish mobile which will be delivered for India market.
On 2013-02-02 Jolla has made statement: "Heads up Developers: The Sailfish SDK Alpha version will be released during this month - Jolla"<ref>{{cite news|last=Jolla Mobile|title=SDK alpha release|url=http://www.facebook.com/JollaMobile/posts/589820311031811|accessdate=3 February 2013|date=2 February 2013}}</ref> Some predicted that during [[FOSDEM]] the SDK alpha version would be presented to developers.
==Terminology==
The company's name means ''[[dinghy]]'' (a small agile boat) in [[Finnish language|Finnish]]. The word "Jolla" can also be recognized as an ironic joke about the "burning platform memo" of [[MeeGo]] which "absolutely accidentally has leaked" from [[Nokia]] CEO [[Stephen Elop]] in February 2011.<ref>{{cite web|last=Zieler|first=Chris|title=Nokia CEO Stephen Elop rallies troops in brutally honest 'burning platform' memo? (update: it's real!)|url=http://www.engadget.com/2011/02/08/nokia-ceo-stephen-elop-rallies-troops-in-brutally-honest-burnin/|publisher=engadget.com|accessdate=10 December 2012}}</ref>
Following this convention above Jolla employees in duty are called "sailors".
==See also==
* [[Sailfish Alliance]]
== References ==
{{Reflist}}
== External links ==
* {{official|http://jolla.com}}
* {{twitter|jollaHQ}} - recognised to be the primary communication channel with Jolla
* [http://www.weibo.com/jollaofficial Jolla] on [[Weibo.com]]
* [http://www.linkedin.com/company/jolla Jolla] on [[Linkedin]]
* {{facebook|jollaofficial}}
* [https://sailfishos.org/wiki/Main_Page Sailfish OS wiki] - explain Sailfish OS relations, provides open source binaries and further links for contributors and interested in the OS. The place with technical information on what is Sailfish OS, how you can code for it and how you can use it.
* [http://www.allboutn9.info/2013/01/faq-about-jolla-sailfish-os.html FAQ about Jolla & Sailfish OS]
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[[Category:Companies of Finland]]
[[Category:Electronics companies of Finland]]
[[Category:Finnish brands]]
[[Category:MeeGo]]
[[Category:Mobile phone companies of Finland]]
[[Category:Mobile phone manufacturers]]
[[Category:Telecommunications equipment vendors]]
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