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[[File:BBC Introducing.PNG|300px|thumb|BBC Introducing logo]]
'''''BBC Introducing''''' is the brand for new music programmes across the [[BBC]] radio stations, showcasing unsigned, self signed and other emerging musical talent primarily from the UK. Launched in 2007 the ''Introducing'' brand brings programming from across the BBC under a unified brand with each show retaining its own identity. ''Introducing'' has also been extended to the [[BBC]]'s stages at major festivals such as [[Glastonbury Festival|Glastonbury]]. ''Introducing'' shows can now be found on most [[BBC Radio]] stations from national to local. In 2010 ''BBC Introducing'' was awarded the best new platform to discover music at the BT Digital Music Awards<ref>http://www.btdma.com/winners.aspx</ref>.

== History ==
The initial idea was to use the In New Music We Trust brand from [[BBC Radio 1]] although this was deemed unsuitable for many of the local shows.{{fact|date=September 2010}} Terms such as 'new music' and 'unsigned' were also seen as unhelpful in some circumstances with many acts being self signed or signed to small independent record labels.{{fact|date=September 2010}} After much deliberation 'Introducing' was selected as a brand that could be added to existing show names, or used as a signpost for features within programming.{{fact|date=September 2010}}

By 2007 many BBC local radio stations had launched a weekly local music show to share and champion local bands. As shows such as The Box Office on [[BBC Three Counties Radio]], [[BBC Oxford Introducing|The Download]] on [[BBC Radio Oxford]], Raw Talent on [[BBC Radio Humberside]] and The Weekender on [[BBC Radio Nottingham]] proved popular there was interest in developing a more coherent structure and brand for new music on the BBC. <ref>{{cite news|url=http://www.bbc.co.uk/music/introducing/shows/#regional_shows|publisher=BBC }}</ref>.

In Sepetmber 2010 all BBC local radio shows that had not re-named themselves as part of the 'Introducing' were re-branded.<ref>{{cite news|url=http://www.bbc.co.uk/pressoffice/pressreleases/stories/2010/09_september/29/introducing.shtml}}</ref>

== A national network ==
With most [[BBC Local Radio]] stations now featuring an ''Introducing'' show, the music team at [[BBC Radio 1]] are seeking to make use of the local knowledge available across the corporation. In essence the national station has access to local experts across the country who are able to act as a filter and recommend artists for national attention. For big events, such as the ''BBC Introducing'' stage at the [[Glastonbury festival]], local show producers submit acts for consideration to a central panel.<ref>{{cite news|url=http://blogs.telegraph.co.uk/culture/neilmccormick/100001961/bbc-introducing-tomorrows-stars-today|publisher=The Telegraph }}</ref>.

== Upload tool ==
During February 2009, an upload tool was launched on the ''BBC Introducing'' website to allow users to upload their music direct to ''BBC Introducing'' producers and presenters<ref>{{cite news|url=http://www.bbc.co.uk/pressoffice/pressreleases/stories/2010/04_april/22/introducing.shtml|publisher=BBC }}</ref>. Artists/bands enter their postcode at the point of registering and notifications about any songs they upload are sent to BBC staff working on their nearest ''Introducing'' radio show, as well as their choice of national show on [[BBC Radio 1]], [[BBC 6 Music]], [[BBC Radio 1Xtra]] or [[BBC Asian Network]]<ref>{{cite news|url=http://www.bbc.co.uk/music/introducing/faq/#what|publisher=BBC }}</ref>.

The upload tool was the subject of a complaint to the [[BBC Trust]] from a commercial organisation ''Amazing Tunes'' that had launched a similar service in 2005. ''Amazing Tunes'' provides the musical content for a UK national digital radio station, ''[[Amazing Radio]]''. The complaint described the BBC upload mechanism as "to all intents and purposes a direct copy of our privately funded concept". The BBC disputed this description, but advised artists to "explore all the avenues open to them."<ref>{{cite news|url=http://www.guardian.co.uk/media/2009/nov/09/amazing-radio-bbc|title=Amazing Radio complains about BBC service 'copying our concept'|date=2009-11-09|accessdate=2009-11-25|publisher=The Guardian | location=London | first=Mark | last=Sweney}}</ref>

All material submitted to the ''BBC Introducing'' brand via the upload tool is treated by the BBC as User Generated Content (UGC).<ref name="BBC Introducing FAQs">{{cite web |url =http://www.bbc.co.uk/music/introducing/faq/|title = BBC Introducing FAQs|publisher =The British Broadcasting Corporation | accessdate = 12 September 2010}}</ref> The Corporation's Terms of Use<ref name="BBC Terms of Use">{{cite web |url =http://www.bbc.co.uk/terms/|title = BBC Terms of Use|publisher =The British Broadcasting Corporation | accessdate = 12 September 2010}}</ref> in relation to UGC state: "The BBC's Terms of Use provide the BBC with permission to use any UGC submitted to/shared with the BBC free of charge across any of its services both in the UK and worldwide", and further: "The terms also include the ability for the BBC to be able to sub-license UGC to trusted third parties such as other international broadcasters in the case of News UGC, and/or trusted third parties such as local councils or other public bodies if requested and for appropriate purposes."<ref name="BBC User Generated Content FAQs">{{cite web |url =http://www.bbc.co.uk/terms/faq.shtml|title = BBC User Generated Content FAQs|publisher =The British Broadcasting Corporation | accessdate = 12 September 2010}}</ref>. The BBC Terms state that in submitting material (including audio submissions) to the BBC, users are confirming that they "have the right to give the BBC permission to use it for the purposes specified".<ref name="BBC Terms of Use"></ref>

== Successes ==
The BBC hosted an ''Introducing'' stage at the [[Glastonbury Festival]] for the first time in 2007. One notable act selected to perform was [[The Ting Tings]]. The band, who reached UK number 1 with their single 'That's Not My Name' in May 2008, credit ''BBC Introducing'' with giving them a 'life changing' break<ref>{{cite news|url=http://www.bbc.co.uk/glastonbury/2008/artists/tingtings|publisher=BBC }}</ref><ref>{{http://www.absoluteradio.co.uk/artists/The-Ting-Tings/biography/}}</ref> when their performance on the Introducing stage was featured on TV. ''BBC Introducing'' has also assisted acts such as [[Florence and the Machine]]<ref>{{cite news|url=http://www.welshicons.org.uk/news/music/bbc-introducing-brings-host-of-fresh-and-local-talent-to-radio-1s-big-weekend}}</ref>, [[The Temper Trap]], [[Chipmunk (rapper)|Chipmunk]], [[Marina and the Diamonds]] and [[Stornoway (band)|Stornoway]]<ref>http://nightshift.oxfordmusic.net/2008/sep.pdf</ref> reach a larger market.

==References==
<references/> 

==External links==
*{{bbc.co.uk|music/introducing}}
*{{myspace|bbcintroducing}}
*{{BBC programme|b0089jhs}} (6 Music)
*{{BBC programme|b008zckw|100% HomeGrown}}

[[Category:British music]]
[[Category:BBC music]]

{{BBC Introducing}}
{{BBC Radio 1}}
{{BBC 6 Music}}

[[simple:BBC Introducing]]