Revision 137961934 of "Benutzer:Lumineszenz/Monstercat" on dewiki

{{Orphan|date=May 2014}}

{{Infobox record label <!-- See Wikipedia:WikiProject_Music -->
| image_name = Monstercat logo with text.png
| name = Monstercat 
| founded = July 2011 
| launch date    = {{Start date and years ago|mf=yes|2011|7|4}}
| founder = Mike Darlington<br>Ari Paunonen 
| genre   = Electronic Dance Music
| location = Vancouver, Canada 
| url = {{URL|http://www.monstercat.com/}}
}}

'''Monstercat''' is a Canadian [[Electronic dance music|EDM]] [[record label]].<ref name="djmag canada">{{cite web|url=http://issuu.com/djmagcanada/docs/dj_20mag_20canada_20issue_20feb_fin_c35b700c37e354?e=0/6931372|title=Mike Darlington: Channeling his inner Monstercat|author=Line Abrahamian|work=DJ Magazine Canada|date=February 2014|accessdate=26 May 2014}}</ref> Mike Darlington, [[chief executive officer|CEO]],<ref name="the frontliner">{{cite web|url=http://thefrontliner.com/interviews/labels/interview-monstercat-ceo-mike-darlington-37214|title=Monstercat CEO – Mike Darlington|work=The FrontLiner|date=8 November 2013|accessdate=26 May 2014}}</ref><ref>{{cite web|url=http://www.onlythebeat.com/interviews/2013/04/11/behind-the-beat-hellberg-interview/|title=Behind the Beat: Hellberg Interview|work=Only the Beat|date=11 April 2013|accessdate=26 May 2014}}</ref> and Ari Paunonen, [[Chief operating officer|COO]], founded Monstercat in July 2011.<ref name="djmag canada"/> Monstercat is comprised of a team of 10: Mike Darlington (Co-Founder, CEO), Ari Paunonen (Co-Founder, COO), Jon Winter (Head of Music, also known as the artist [[Going Quantum]]), Rob Allen (Merchandise Manager), Gavin Johnson (Head of Licensing), Ryan Petrie (Design Manager), Dan Scarcelli (Podcast & Music Manager), William Casarin (Lead Developer), Jack Zhang (Developer) and Matt Books (Developer).<ref>{{cite web|title=We are Monstercat, an indie Electronic record label that recently broke 1 million subscribers. AMA!|url=http://www.reddit.com/r/IAmA/comments/1qs50f/we_are_monstercat_an_indie_electronic_record/cdfwbws|work=http://reddit.com|date=December 2013|accessdate=May 2014}}</ref>

==History==
In July 2011, Mike Darlington and Ari Paunonen created Monstercat as a [[YouTube]] channel.<ref name="djmag canada"/> Monstercat served as a medium for Darlington and Paunonen's friends to share and promote music.<ref name="djmag canada"/><ref name="the frontliner"/><ref name="noise porn">{{cite web|url=http://www.noiseporn.com/2014/03/noiseporn-interviews-monstercat-ceo-mike-darlington/|title=Monstercat CEO Mike Darlington|author=Chelsea Perry|work=NoisePorn|date=10 March 2014|accessdate=26 May 2014}}</ref> Darlington and Paunonen created compilation albums to provide new artists with a method of releasing their music and attempt to lessen the competitiveness between the artists.<ref name="djmag canada"/><ref name="waterloo chronicle">{{cite web|url=http://www.waterloochronicle.ca/news/thinking-of-the-possibilities/|title=Thinking of the possibilities|author=Bob Vrbanac|work=Waterloo Chronicle|date=17 September 2013|accessdate=26 May 2014}}</ref> The first song on the label was ''Dubstep Killed Rock 'n' Roll'' by Ephixa on Monstercat's first album, ''"Launch Week"'', which features seven artists: Feint, Halo Nova (Now [[Varien]]), Stephen Walking, Ephixa, Neilio, Arion, and [[Going Quantum]]. Recent albums now feature upwards of 30 artists with an even larger variety of generes. Five of the artists on the album were close friends with Darlington and Paunonen.<ref name="waterloo chronicle"/>

In December 2011, Monstercat signed [[Krewella]],<ref name="djmag canada"/><ref name="the frontliner"/><ref name="noise porn"/> an American electronic dance music group from [[Chicago, Illinois]], "Killin' it", their first and only single released by the label.<ref name="the frontliner"/><ref>{{cite web|url=http://articles.chicagotribune.com/2013-11-12/entertainment/chi-interview-krewella-returning-home-feeling-alive-20131112_1_krewella-trindl-band-members|title=Krewella returning home feeling 'Alive'|author=Luis Gomez|work=Chicago Tribune|date=12 November 2013|accessdate=26 May 2014}}</ref> Monstercat promoted Krewella with social media campaigns and partnered with [[Electronic dance music|EDM]] YouTube channels for a larger platform.<ref name="djmag canada"/>

After Krewella was signed, Monstercat gained popularity and quickly gained subscribers.

===#OperationDethrone===

Monstercat's compilation album ''007 Solace'' reached #1 in the [[iTunes]] EDM charts and #9 in the dance charts, sparking their popularity and giving them the #1 position for their next albums to come. When Monstercat's next album, 008 Anniversary (named in honor of the 1-year anniversary of the label) came along, they set up #OperationDethrone, a challenge to see if they could climb over the artists that had "held the iTunes EDM Albums for as long as [they could] remember," those artists being [[Skrillex]], [[David Guetta|Guetta]], [[Knife Party]], [[Deadmau5]], and [[Tiësto]].<ref>{{cite web|last=Darlington|first=Mike|title=#OperationDethrone Home Page|url=http://www.reddit.com/r/Monstercat/comments/x2mst/operationdethrone_home_base/|work=http://www.reddit.com/|accessdate=May 28, 2014}}</ref>

The album became so popular that it was marked as urgent to be moved to the iTunes dance charts. Once moved, it had surpassed albums from [[Adele]], [[Justin Bieber]], [[One Direction]], [[Linkin Park]], [[Maroon 5]], [[John Mayer]], [[Katy Perry]], and other well-renown artists at the time.

==Sources==
{{reflist}}

[[Category:Canadian record labels]]
[[Category:Record labels established in 2011]]


{{Stub|date=May 2014}}