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:''This article is about reframing, a Neuro-linguistic programming method. For reframing in cinematography, please see [[Reframing (film technique)]]

{{Neuro-linguistic programming}}
(contracted; show full)

A context reframe leaves the meaning of a behaviour the same and shows how it could be a useful response in a different context.

For example:

A: ''"I procrastinate all the time; I just can't get things done."''<br>
B: ''"That's a great skill to have; especially when you apply it to overeating - just put off having that second helping. Lucky you."''<br>
⏎
A: ''"I'll start my diet tomorrow."''

==Value reframing==
In brand management and marketing terms value reframing means giving a new value to a product/service by finding a new market/context.

== Footnotes ==
<references/>

==See also==
*[[Framing (social sciences)|Frame]]
*[[Therapeutic metaphor]]
*[[Milton H. Erickson]]

[[Category:Neuro-Linguistic Programming concepts and methods]]

[[de:Umdeutung (Psychologie)]]
[[ru:Рефрейминг]]