Difference between revisions 218376975 and 318848408 on enwiki

< previous diff
next diff >
GfK NOP
'''GfK NOP''' is a leading [[market research]] companagency based in [[London]], formed in 2005 from the amalgamation of [[GfK Marproviding business insight through quantitative and qualitative research. GfK NOP provides strategic direction Hamblin]] and NOP World after the latter had been purchasfor four business divisions that sit within the organisation:

'''GfK NOP Custom''' This division includes the major research sectors: Automotive, Business, Consumer Services, Consumer – Products & Retail, Financial, Technology, Social Research, Mystery Shopping and Field Marketing.<br />
'''GfK Healthcare'''<br /> 
'''GfK NOP Media'''<br />
'''GfK NOP Research Panels'''<br />

== History ==

GfK NOP was formed in 2005 when NOP World was acquired by the German research group [[GfK]].

NOP is a member of the [[British Polling Council]]. for 383 million pounds and merged with UK-based GfK Martin Hamblin.

== Quality ==
GfK NOP is a member of the MRS Company Partner Service and the Interviewer Quality Control Scheme. Additional professional associations include:

ABPI – The Association of the British Pharmaceutical Industry; AQR – Association of Qualitative Research; ASC – Association of Survey Computing; BIG – Business Intelligence Group; BHBIA – British Healthcare Business Intelligence Association; BPC – British Polling Council; CGG – Census and Geodemographics Group; CASRO – Council Of American Survey Research Organizations; EphMRA – European Pharmaceutical Market Research Association; LARIA – Local Authorities Research + Intelligence Association; MRG – Media Research Group; MSI – Marketing Sciences Institute; MSPA – Mystery Shopping Providers Association Europe & North America; RSS – Royal Statistical Society; SRA – Social Research Association; WAPOR – World Association for Public Opinion Research; WOMMA – Word of Mouth Marketing Association

==External links==
* [http://www.gfknop.co.ukm GfK NOP]

[[Category:Public opinion research companies]]
[[Category:Marketing research companies of the United Kingdom]]

{{UK-company-stub}}