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GfK NOP
{{COI|date=October 2009}}⏎
'''GfK NOP''' is a leading [[market research]] agency based in [[London]], providing business insight through quantitative and qualitative research. GfK NOP provides strategic direction for four business divisions that sit within the organisation:

'''GfK NOP Custom''' This division includes the major research sectors: Automotive, Business, Consumer Services, Consumer – Products & Retail, Financial, Technology, Social Research, Mystery Shopping and Field Marketing.<br />
'''GfK Healthcare'''<br /> 
'''GfK NOP Media'''<br />
'''GfK NOP Research Panels'''<br />

== History ==

GfK NOP was formed in 2005 when NOP World was acquired by the German research group [[GfK]] for 383 million pounds and merged with UK-based GfK Martin Hamblin.

== Quality ==
GfK NOP is a member of the MRS Company Partner Service and the Interviewer Quality Control Scheme. Additional professional associations include:

ABPI – The Association of the British Pharmaceutical Industry; AQR – Association of Qualitative Research; ASC – Association of Survey Computing; BIG – Business Intelligence Group; BHBIA – British Healthcare Business Intelligence Association; BPC – British Polling Council; CGG – Census and Geodemographics Group; CASRO – Council Of American Survey Research⏎
⏎
== History ==

GfK NOP was formed in 2005 when NOP World was acquired by the German research group [[GfK]] for 383 million pounds and merged with UK-based GfK Martin Hamblin. GfK was founded in Germany in 1934 by Professor Wilhelm Vershofen.

== Quality ==
GfK NOP operates an integrated quality management system which conforms to the requirements of BS EN ISO 9001: 2000 Quality Assurance Standard and ISO 20252:2006 Market, opinion and social research (formerly BS 7911:2003 - Specification for Organizsations; EphMRA – European Pharmaceutical Market Research Association; LARIA – Local Authorities Research + Intelligence Association; MRG – Media Research Group; MSI – Marketing Sciences Institute; MSPA – Mystery Shopping Providers Association Europe & North America; RSS – Royal Statistical Society; SRA – Social Research Association; WAPOR – World Association for Public Opinion Research; WOMMA – Word of Mouth Marketing Association Conducting Market Research).

GfK NOP is a member of the MRS Company Partner Service and the Interviewer Quality Control Scheme. 

==External links==
* [http://www.gfknop.com GfK NOP]

[[Category:Public opinion research companies]]
[[Category:Marketing research companies of the United Kingdom]]

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