Difference between revisions 33258836 and 33322735 on enwiki

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10:08
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[[Image:Breitling_Montbrillant.jpg|thumb|The hands are set to 8 minutes past 10]]

'''10:08''', 8 minutes past 10, is the time analog [[watches]] are set to in most advertisements. 
There are several reasons, many of them [[psychology|psychological]]: 

(contracted; show full)

Oddly enough, 10:08 is also the time at which a [[12-hour clock|12-hour]] digital display will have the maximum number of digit "segments" turned on.
However, digital watches in commercials are more often set to 10:58.

[[Urban legend]]s are frequently heard to the effect that the watches are set to commemorate the hour at which some famous person died: often [[Abraham Lincoln]] or [[John F. Kennedy]]. All such stories prove to be several hours off.

[[Category:Advertising]]
[[Category:Clocks]]