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GfK NOP
'''GfK NOP''' (from '''Gesellschaft für Konsumforschung National Opinion Polls''') is a leading [[market research]] agency based in [[London]], providing business insight through quantitative and qualitative research.

== History ==

GfK NOP was formed in 2005 when NOP World was acquired by the German research group [[GfK]] for 383 million pounds and merged with UK-based GfK Martin Hamblin. GfK was founded in Germany in 1934 by Professor Wilhelm Vershofen.

== Quality ==
GfK NOP operates an integrated quality management system which conforms to the requirements of BS EN ISO 9001: 2000 Quality Assurance Standard and ISO 20252:2006 Market, opinion and social research (formerly BS 7911:2003 - Specification for Organisations Conducting Market Research).

GfK NOP is a member of the MRS Company Partner Service and the Interviewer Quality Control Scheme. 

==External links==
* [http://www.gfknop.com GfK NOP]

[[Category:Public opinion research companies]]
[[Category:Marketing research companies of the United Kingdom]]

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