Difference between revisions 389655443 and 397613067 on enwiki

{{About|a Neuro-linguistic programming method|reframing in cinematography|Reframing (filmmaking)}}
{{Neuro-linguistic programming}}

The term '''reframing''' designates a communication technique which has origins in [[family systems therapy]] and the work of [[Virginia Satir]]. [[Milton H. Erickson]] has been associated with reframing and it also forms an important part of [[Neuro-linguistic programming]]. In addition, [[provocative therapy]] uses reframing with an emphasis on (contracted; show full)

[[Anthony Robbins]] wrote, "A signal has meaning only in the frame or context in which we perceive it."  <ref>Anthony Robbins, ''Unlimited Power'' (New York: Ballantine, 1987) 291.</ref>  For example, if a person is resting in bed and hears his bedroom door open, 
that exactly the same noise will have two totally different meanings to him and evoke drastically different reactions depending on whether (1) he is alone in a locked house, or (2) he had previously invited his friend over and left the back door to his house unlocked.  According to Anthony Robbins: 

<blockquote>
[I]f we perceive something as a liability, that's the message we deliver to our brain.  Then the brain produces states that make it a reality. If we change our frame of reference by looking at the same situation from a different point of view, we can change the way we respond in life.  We can change our representation or perception about anything and in a moment change our states and behaviors.  This is what reframing is all about.  <ref>Robbins 291.</ref>
</blockquote>

==Examples==

For example, say a university or college student breaks his leg during summer vacation.  He is crestfallen, because he can no longer play tennis and golf with his family and friends.  A few days later, he realizes that he now has the quiet, alone time to learn how to play the guitar, something he had always wanted to do but had been too busy to attempt.  He then discovers he has a great aptitude for music and becomes a decent guitar play(contracted; show full)

A context reframe leaves the meaning of a behaviour the same and shows how it could be a useful response in a different context.

For example:

A: "I procrastinate all the time; I just can't get things done."<br>
B: "That's a great skill to have; especially when you apply it to overeating - just put off having that second helping. Lucky you."
<br>

==Value reframing==
In brand management and marketing terms value reframing means giving a new value to a product/service by finding a new market/context.

For example, Pepsi-Cola created value by reframing the discussion of Coca Cola as "old" and traditional, whereas Pepsi was new and exciting.

(contracted; show full)
[[Category:Psychotherapy]]
[[Category:Neuro-Linguistic Programming concepts and methods]]

[[de:Umdeutung (Psychologie)]]
[[ja:リフレーミング]]
[[pl:Przeramowanie]]
[[ru:Рефрейминг]]