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GfK NOP
'''GfK NOP''' (from '''GfK National Opinion Polls''') is a leading [[market research]] agency based in [[London]], providing business insight through quantitative and qualitative research.

== History ==

GfK NOP was formed in 2005 when NOP World was acquired by the German research group [[GfK]] from [[United Business Media]] and merged with UK-based GfK Martin Hamblin.
Gfk's Mystery Shopping and Field Marketing department is based in their Oxford Office.

== Quality ==
GfK NOP operates an integrated quality management system which conforms to the requirements of BS EN ISO 9001: 2000 Quality Assurance Standard and ISO 20252:2006 Market, opinion and social research (formerly BS 7911:2003 - Specification for Organisations Conducting Market Research).

GfK NOP is a member of the MRS Company Partner Service and the Interviewer Quality Control Scheme. 

==External links==
* [http://www.gfknop.com GfK NOP]

[[Category:Public opinion research companies]]
[[Category:Marketing research companies of the United Kingdom]]

{{UK-company-stub}}⏎
Unfortunately this company does not seem to accept the principles of thr Telephone Preference Service and therefore rings anyone at any time whether or not the called person is signed up for the TPS and therefore has elected not to receive such calls.