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== '''VisionSpring''' ==

VisionSpring, formerly Scojo Foundation, is a social enterprise founded by Jordan Kassalow and Scott Berrie in 2001, a year after Kassalow co-founded Scojo Vision LLC, a designer and distributor of high-end reading glasses. <ref>http://www.draperrichards.org/fellows/visionspring.html</ref>


'''Mission''': To ensure that there is equitable and affordable eyeglass available to every individual to live a productive life.


=== About VisionSpring ===
VisionSpring aims to reduce poverty in the developing world by training entrepreneurs to give eye screenings, sell eyeglasses to the different communities and to refer customers who needed prescription glasses to a VisionSpring optometrist.  By understanding the needs of low-income customers, VisionSpring designs simple but strong glasses and tries to reduce the economic cost of vision loss, which amounts to $3 trillion a year.<ref>http://94.236.6.207/download/?Key=xGkrOu3skrc6DceOOZirWI%2FpY+rkYXP+7SRqQMjAQXdt84G1oIQFcQPeVq0GBARYSJuxzAk24MfwjFdUAPTDuun614qJy3IcNQHg1NSJCmQ%3D</ref>It also works according to the [http://en.wikipedia.org/wiki/Bottom_of_the_pyramid| base of economic pyramid (BoP) ]<ref>Ted, L. (2009, May). ''Making Better Invein India was launched in 2005. About 25 crore people are estimated to suffer from [http://en.wikipedia.org/wiki/Presbyopia| Presbyopia]. The organization today provides eyesight to a huge Indian population, causing them to be more productive. VisionSpring, with its business model, also provide employment opportunities in India by training Vision Entrepreneurs(VEs) to give eye screenings, sell eyeglasses to the different communities and to refer customents at the base of the pyramid''. Retrieved September 14, 2011 from http://hbr.org/2009/05/making-better-investments-at-the-base-of-the-pyramid/ar/1</ref>.


rs who needed prescription glasses to a VisionSpring optometrist. Once hired, a vision entrepreneur will receive a package containing marketing materials and the details required to carry out an eye test. For every pair of glasses sold, the vision entrepreneur will earn between $1.50 and $3.50. Some 9000 women under VisionSpring’s community have sold over 600,000 pairs of reading glasses throughout seven countries including India and South Africa. VEs will earn between 40 to 50 Rupees. VEs are responsible of reaching out to the innermost area of rural India, with a population of nearly 50,000. VisionSpring also conducts about 60,000 eye screenings in [http://en.wikipedia.org/wiki/Andhra_Pradesh| Andhra Pradesh] alone every year. <ref>http://modernmedicare.co.in/2011/02/18/visionspring-india-making-a-difference-towards-presbyopia-2/</ref>



=== Impact and Success ===
VisionSpring has impacted 11 countries, benefitting both vision entrepreneurs and their customers. Customers were able to improve their productivity and effectiveness which in turn increase their income with improved vision. Vision entrepreneurs are empowered with a job that sustains a livelihood though the sales of the glasses. These caused an aggregate increment in the nations’ [http://en.wikipedia.org/wiki/Gross_domestic_product| GDP]. Studies have shown that VisionSpring h(contracted; show full)


The Vision Entrepreneurs, who will conduct eyesight screening, are trained shortly within 3 days, the reliability of their assessment skills can be questioned. <ref>http://inspiredeconomist.com/2011/08/31/visionspring-a-model-toms-shoes-would-be-wise-to-adopt/</ref>

== References ==
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