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Joga Bonito
'''Joga Bonito''' (which means "beautiful soccerplay" in [[Portuguese language|Portuguese]]) is an fictional [[voluntary association|association]] destined to eliminate acting and fake play from [[football (soccer)]].  It was founded by [[Eric Cantona]] in 2006, and sponsored by [[Nike, Inc.]].  There is also a related [[television channel]], broadcasted on the [[Internet]], called Joga TV.⏎
created for a [[Nike, Inc.]] ad campaign of the same name. '''[[Joga Bonito|Joga TV]]''' commercial advertisements are shown on the nikefootball.com website and appear on television. Eric Cantona appears as the lead spokeman for the '''Joga Bonito''' organization. Joga TV is portrayed as an underground [[television channel|broadcast channel]] that taps into other television stations' live feeds.  The Joga Bonito movement is dedicated to eliminating unfair and unsportsman like play from [[football|Association Football]]. Joga Bonito promotes fair and creative play as well as honesty and team spirit.
==External links==
* [http://nikefootball.nike.com/nikefootball/siteshell/index.jsp Official page on Nike football]

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