Difference between revisions 559497680 and 559498921 on enwiki

{{infobox dotcom company
| company_name     = Pongr
| company_type     = [[Privately held company|Private]]
| location_city    = [[Boston, Massachusetts|Boston]], [[Massachusetts|MA]]
| location_country = [[United States|USA]]
| location         =
| locations        =
(contracted; show full)r teamed with Pepsi and Frito-Lay again for "Rock Your Summer," a sweepstakes that rewarded fans with concert tickets, music downloads and free Pepsi products for photographing one Pepsi beverage and one Frito-Lay snack paired together. Pongr's image recognition platform can detect multiple brand logos in the same photograph.<ref>[http://www.mobilemarketer.com/cms/news/advertising/13094.html Rock Your Summer Sweepstakes article]</ref>

===Arby’s Snap & Rock===

In July 2012, 
Arby’s announced a sweepstakes where users could send photos of any Arby’s fountain cup with prints of Pongr's computer vision and direct response platform was used by Arby’s restaurants to encourage fans to photograph one of three artists pictured on their fountain drink cups: [[Taio Cruz, ]], [[The All-American Rejects]] or [[Trace Adkins to Pongr]].<ref>[http://www.prnewswire.com/news-releases/arbys-invites-you-to-snap-and-rock-for-a-chance-to-win-an-ultimate-vip-concert-experience-with-taio-cruz-the-all-american-rejects-or-trace-adkins-164252336.html Snap and Rock Press Release]</ref><ref>[http://nrn.com/article/chains-experiment-photo-sharing?page=0,0 Restaurant Chains Experiment with Photo Sharing]</ref> Photographing a particular recording artist entered the customer into a drawing for a VIP concert experience with that artist. The promotion attracted more than 660,000 photo entries.<ref>[http://www.pongr.com/brand/arbys Arby's Fan Photo Gallery]</ref>

===UNREAL Candy Unjunked Sweetstakes===
In January 2013, UnrealNREAL Candy partnered with Pongr to launch a sweepstakes in conjunction with their product premierecelebrating their national distribution in Target stores.<ref>http://blog.pongr.com/2013/01/shopper-marketing-unreal-candy-target-stores/</ref>  Users sent photos of them with their Unreal Candy to PongrParticipants emailed photos of themselves posing with UNREAL Candy for a chance to win a $10,000 at Target gift card or a year's supply of UNREAL. The campaign set a high standard for social sharing with a rate of 31.45% and a click-through rate of 5.43%. <ref>http://corp.pongr.com/wp-content/uploads/2013/04/UNREAL-Case-Study.pdf</ref>

===Nestle's Skinny Cow "WoCave" Instant Win Game===
(contracted; show full)

==See also==
* [[Google Goggles]] – Google Goggles is used for horizontal search based on pictures, while Pongr offers direct-response marketing tools for various brands.
* [[Microsoft 3D Tag]]
* [[QR Code]] - Pongr image recognition technology uses mobile photos as an alternative to scanning bar codes.


[[Category:Internet search engines]]