Difference between revisions 559501822 and 559502201 on enwiki

{{infobox dotcom company
| company_name     = Pongr
| company_type     = [[Privately held company|Private]]
| location_city    = [[Boston, Massachusetts|Boston]], [[Massachusetts|MA]]
| location_country = [[United States|USA]]
| location         =
| locations        =
(contracted; show full)

The company is headquartered in Boston, Massachusetts, with a software development office in Des Moines, Iowa, and a computer vision R & D lab in Tel Aviv, Israel.

==Company History==
Pongr was founded in 2008 by CEO Jamie Thompson<ref>[http://twitter.com/Jamie_Thompson Jamie Thompson’s Twitter page]</ref> and Chief Software Architect Zach Cox
,<ref>[http://twitter.com/zcox Zach Cox’s Twitter page]</ref>, who met while they were both exploring the commercial applications of various military R & D projects for Charles River Analytics in Cambridge, Mass.<ref>[http://corp.pongr.com/our-story/ Pongr Website: "Our Story."]</ref>

Pongr was built on the premise of applying [[artificial intelligence]] and computer vision discoveries from the research labs to the worlds of shopper marketing, photo sharing and social media -- focusing on what brands can learn about their customers by how and when they take pictures of products.

In 2011, the company introduced ImagePulse, a way to measure customer attitudes and moods in brand-related photos using a mix of text-based and image-based sentiment analysis. The system is aimed at predicting buying behavior based on the location, time and context of the photo.  <ref>[http://www.nytimes.com/external/venturebeat/2011/05/25/25venturebeat-imagepulse-sees-how-you-feel-about-brands-34323.html?partner=rss&emc=rss NY Times/VentureBeat: "ImagePulse 'Sees' How You Feel About Brands"]</ref>

As of September 2012, Pongr enabled [[hashtags]] for its search engine and allows users to submit photos via [[Twitter]]. In February 2013, Pongr announced its acquisition of a broad-based, licensed IP portfolio from Sightec, an Israeli [[computer vision]] R&D company, a deal designed to alter the way brands leverage the amount of photos shared around the world.

Also in 2013, the company introduced the Pongr App for the iPhone  <ref>[http://itunes.apple.com/us/app/pongr-app/id550845586?mt=8 Pongr for iPhone]</ref> and the Pongr App for Android  ,<ref>[http://play.google.com/store/apps/details?id=com.pongr&hl=en Pongr for Android]</ref>, platforms that allow users to earn points and brand rewards by taking pictures and sharing them on social networks.

==Applications==

For B2B, Pongr offers a variety of PRM (Photo Response Management) tools to drive direct engagement between brands and consumers. Pongr also provides at-shelf, visual retail intelligence and consumer insight services, partnering with ad agencies, public relations firms and retail advertisers.<ref>[http://www.independent.co.uk/news/media/advertising/claire-beale-on-adv(contracted; show full)
* [[Boston Herald]]: [http://corp.pongr.com/wp-content/uploads/2012/04/Boston-Herald-3-03-13_Pongr-Sightec-Deal-1-copy.pdf "Boston's Pongr gains Sightec"]
* AllFacebook: [http://allfacebook.com/pongr-sightec_b111506 "Photo Marketing Platform Pongr Takes Aim at Monetizing Facebook Photos With Sightec Technology."]



[[Category:Internet search engines]]