Difference between revisions 62171924 and 62171967 on enwiki

'''Customer experience management''' (CEM) is "the process of strategically managing a customer's entire [[experience]] with a [[product (business)|product]] or a [[types of companies|company]]" (Schmitt, 2003, p. 17). 

(contracted; show full)==External Links==

* [http://www.customerbliss.com  Customer Bliss]
* [http://www.evilgeniusmarketing.com/ice/ ICE - Improving Customer Experience]
* [http://www.interwoven.com/solutions/customerexperience/index.html Interwoven Customer Experience Solution]
* [http://www.responsetek.com  ResponseTek Networks Corp. - Customer Experience Management software and services]
* [http://www.satmetrix.com  Satmetrix Systems, Inc. - Customer Experience Management Solutions]
* [http://www.turningpointgroup.com 
 - The Turning Point Group, LP - Creating Customer Passion]
* [http://www.futurescape.org Futurescape - Customer Experience Management Solutions in Healthcare and Retail]

[[Category:Marketing strategies and paradigms]]
[[category:Customer experience management]]

[[fr:CEM]]

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