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'''Socionomics''' is a cnoncept-scientific theory invented by [[Robert Prechter|Robert R. Prechter, Jr]] in his book ''Socionomics: The Science of History and Social Prediction'' first published in 1999, and supported in his later bookin ''Pioneering Studies In Socionomics'' in 2003.

According to Prechter, Ssocionomics is the study of the dynamics of aggregate human social behavior in the aggregate, in all contexts of decision-making under uncertainty.  Its key hypothesis is that social actions are not causal to changes in "social mood," but rather, changes in "social mood" motivate changes in social action. Humans' unconscious impulses to [[Herd#Human parallels|herd]] affect the emergence of "social mood trends," which in turn shape the tone and character of social action. This perspective applies across all realms of social activity, including economic, financial, political and cultural.

==Examples==
Below are a few examples of the difference in causal perspective between socionomics and conventional theories:

===Standard View (social action influences social mood)===
* Recession causes businessmen to be cautious.
* Talented leaders make the population happy.
* A rising stock market makes people increasingly optimistic.
* Scandals make people outraged.
* War makes people angry.
* Happy music makes people smile.
* Nuclear bomb testing makes people nervous.

===Socionomic View (social mood influences social action)===
* Cautious businessmen cause recession.
* A happy population makes leaders appear talented.
* Increasingly optimistic people make the stock market rise.
* Outraged people seek out scandals.
* Fearful and angry people make war.
* People who want to smile choose happy music.
* Nervous people test nuclear bombs.

Socionomics challenges the rational choice model of human social behavior that underlies the standard social science model. Instead, it postulates a model of [[endogenous]] generation of social mood trends, which in turn motivate social actions, producing events that make history. 

==Definitions==
===Social mood===
Social mood is the "net emotional state of people in a society.," though there is no indication that this central concept can be reliably measured (see sociometer).  Humans' impulses to herd in a context of uncertainty or arbitrariness create endogenous patterns of social mood. "Social mood" fluctuates at numerous degrees of trend between positive and negative poles, each of which comprises numerous related human emotionnd trends. "Social mood" motivates "socionomic actions."

===The socionomic hypothesis===
The socionomic hypothesis is the understanding that "social mood" motivates the tone and character of social events, and not the other way around.

===Socionomist=== 
A socionomist (so-she-on'-o-mist or so-see-on'-o-mist) develops and analyzes indicators of social mood in order to forecast the direction and character of social actions and social events, occasionally actual social actions and social events, and, when possible, the direction of social mood itself.

===Sociometer===
(contracted; show full)* [http://www.socionomics.net/ The Socionomics Institute]
* [http://www.socionomics.org/ Socionomics Foundation]

[[Category:Psychology]]
[[Category:Behavior]]
[[Category:Market trends]]
[[Category:Protoscience]]
[[Category:Pseudoscience]]