Difference between revisions 69175915 and 69176027 on enwiki

'''Customer experience management''' (CEM) is "the process of strategically managing a customer's entire [[experience]] with a [[product (business)|product]] or a [[types of companies|company]]" (Schmitt, 2003, p. 17). 

(contracted; show full)
* [http://www.turningpointgroup.com  The Turning Point Group, LP - The Customer Retention & Loyalty Marketing Firm]
* [http://www.futurescape.org Futurescape - Customer Experience Management Solutions in Healthcare and Retail]
* [http://www.tealeaf.com TeaLeaf Technology - Online Customer Experience Management - Ensuring every customer can complete every transaction every time]
* [http://www.quaycom.com/assessment_tools.htm
 - Quay Communications Customer Orientation Index]
* [http://www.squidoo.com/customer_experiences/ - The importance of customer experience]
[[Category:Marketing strategies and paradigms]]
[[Category:Customer experience management]]

[[fr:CEM]]

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