Difference between revisions 7982711 and 8068262 on enwiki

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Cluster analysis (in marketing)
'''Cluster analysis''' is a class of [[statistics|statistical]] techniques that can be applied to data that exhibits “natural” groupings. Cluster analysis sorts through the raw data and groups them into clusters. A '''cluster''' is a group of relatively homogeneous cases or observations. Objects in a cluster are similar to each other. They are also dissimilar to objects outside the cluster, particularly objects in other clusters. 

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''See also : [[marketing]], [[marketing research]], [[factor analysis]], [[multi dimensional scaling (in marketing)|multi dimensional scaling]], [[quantitative marketing research]], [[positioning (marketing)|positioning]], [[perceptual mapping]]''

[[Category:Psychometrics]]
[[Category:Marketing]]
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[[Category:Marketing research]]