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{{Use Pakistani English|date=July 2018}}
{{Use dmy dates|date=September 2014}}

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'''Azme-  Alishan Campaign''' (The Glorious Resolve Campaign) iwas an ongoing  [[Nationwide|nationwide]] [[Social awareness|social awareness]] [[Campaign|campaign]]  launched in [[Lahore]], [[Pakistan]] on 23 March 2010 to coincide with the 70th anniversary of the signing of the original [[Lahore Resolution]] (also called [[Pakistan Resolution]]) in 1940 that later became the basis for creating [[Pakistan]].<ref name=TheNation>[https://nation.com.pk/08-Jul-2011/azme-alishans-song-competition Azme Alishan's song competition] The Nation (newspaper), Published 8 July 2011, Retrieved 10 July 2018</ref>

The initiativecampaign aimed to celebrate [[Pakistani people|Pakistani]] identity and culture, while encouraging all Pakistanis – both at home and abroad – to make a new resolve to stand up for their country at a time when the Pakistani way of life is coming under threat.
Azme-  Alishan Campaign iwas backed by some of [[Pakistan]]'s leading [[media group]]s. Through a series of public events and activities planned throughout 2010 and in the years to come, the initiativeto 2013, the campaign aimsed to:

* Celebrate the real Pakistani identity and culture; shared values of [[peace]], [[Multiculturalism|diversity]], [[Toleration|tolerance]] and [[wikt:unity|unity]]; and rejection of the image that hasd been assigned to Pakistanis everywhere.
* Challenge all Pakistanis to speak up for these values and to act on them, and
* Invite Pakistanis and the world's media to see a different Pakistan, the one behind the images and [[stereotype]]s of division provoked by a few.

==Background==
In 1940, the very idea of Pakistan was born in Lahore through the signing of the Lahore Resolution (sometimes called the [[Pakistan Resolution]]). TodayIn 2010, it appearsed that the country hasd reached a crossroads. Suffering from problems at home and an increasingly poor image abroad, the country's very way of life iwas coming under threat.

Azme-  Alishan Campaign was established to help patriotic Pakistanis find their voice. The people behind the movementcampaign stressed that it's had nothing to do with the government or any [[big business]]. It' was about Pakistanis as a people, taking part in something together, renewing their faith in each other, and rekindling the communal spirit that laid the foundations for the creation of Pakistan 70 years ago.

==The name==
First two words (Azme-  Alishan) (tThe Glorious Resolve) is a line inwere taken from Pakistan's [[national anthem]], something that every young Pakistani is brought up to learn and love.

The Azme-  Alishan initiativecampaign centresd on asking Pakistanis to make a new resolve to stand up for their country; calling on them to register their support and declare themselves a Nishane-Azm (A symbol of Resolve).<ref name=TheNation/>

==Launch Event==
The Azme-Alishan initiativeCampaign was launched with a TV event filmed at the [[Aiwan-e-Iqbal]] Complex in Lahore on 23 March 2010, the 70th anniversary of the signing of the Lahore Resolution.
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The event featured performances by local students and star acts by Pakistani musicians such as [[Waris Baig]], [[Sajjad Ali]] and [[Arieb Azhar]]. In February 2011, in an interview, heArieb Azhar recalled his performance at Azme Alishan cCampaign music event in 2010. Then he went on to talked about dedicating his new song to the '2011 Azme Alishan cCampaign' in Karachi.<ref name=Tribune>[https://tribune.com.pk/story/113035/arieb-azhar-joins-the-azme-alishan-campaign/ Arieb Azhar joins the Azme Alishan campaign] The Express Tribune (newspaper), Published 2 February 2011, Retrieved 11 July 2018</ref>

In 2010, Pakistan's leading film actress, [[Reema Khan]], used the occasion to endorse the Azme-Alishan initiativeCampaign and to urge Pakistanis to offer their support.
The evening culminated with a symbolic passing of a [[Diya (light)|Diya]] to the younger generation, as young achievers in areas such as sports and education were recognised with special awards from the AeA movementzme Alishan Campaign.

==Digital Media==
Azmealishan.com is the home of the AeA movement on the web.⏎
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The official website was launched at the event on 23 March 2010 and hasd become a one-stop-shop for all things related to the initiativecampaign. It iwas regularly updated with videos and images of AeAzme Alishan Campaign events, and includesd a 'Live Blog' where visitors canould comment on relevant issues and articles and haved their say on the future of Pakistan.

Prior to the official website launch, azmealishan.com featured a special digital image of the famous [[Minar-e-Pakistan]] monument made up of hundreds of separate [[pixel]]s, each one representing an Azm (resolve) made by a supporter.

==Azme-Alishan events==
In the first year of Azme Alishan Campaign in 2010, several public events had been launched to encourage support for the Azme-Alishan initiativeCampaign.

‘Sanwaro Pakistan' – literally meaning 'Make Pakistan Better' – iwas an initiative encompassing one of the largest clean-up campaigns ever seen in Lahore and a series of tree planting ceremonies across 40 of the city's schools.

Two mass [[motorbike]] rallies were held in Lahore and Karachi to drive awareness and participation. More than 150 riders wearing branded Azme Alishan T-shirts and helmets, on green bikes with Azme Alishan flags attached, took part in the events.

Public participation events such as the symbolic lighting of Diyas (oil lamps) in and around Lahore have becoame commonplace and attracted widespread support and media coverage. The National Song Competition Season 2 was aired on 9th July 2011 in [[Karachi]] with 30 amateur singers competing to become Pakistan's next 'Voice of the Nation'.<ref name=TheNation/>

During National Song Competition Season 1 in 2010, from 5 June 2010 onwards, [[Strings (band)]] along with [[Arshad Mehmood (composer)|Arshad Mehmood]], [[Bilal Maqsood]] and [[Faisal Kapadia]] started appearing on TV1, NEWS1 and Waseeb TV as judges for the Azme Alishan National Song Competition. The Azme Alishan movementCampaign's manifesto iwas to revive the same spirit of nationhood and community that lies at the heart of their vision of Pakistan.<ref name=TheNation/><ref>[https://nation.com.pk/02-Jun-2010/contest Contest (Azme Alishan National Song Competition)] The Nation (newspaper), Published 2 June 2010, Retrieved 10 July 2018</ref><ref name=Tribune/> 

Azme Alishan Campaign aimsed to highlight the Pakistani youth musical talent within Pakistan and all across the world with this televised competition. The TV shows continued throughout the summer, concluding with the grand finale announcing the winner on 14 August 2010. The competition opened in mid-March with a request for all Pakistanis from within and across borders to send in their original national song entries – no song covers were entertained. For the television show, a jury panel had been established which featured the likes of Pakistani model Vinnie, the multifaceted [[Arshad Mehmood (composer)|Arshad Mehmood]] and music producer and previous member of the band [[Vital Signs (band)|Vital Signs]], [[Shahzad Hassan]] (Shahi), Khalid Anwar from [[Aaroh]], [[Najam Sheraz]] and many others as guest judges along with Strings, who are the permanentcted as the judges.

In December 2011, 10,000 people signed a pledge (Azm) to say what they personally would do to shape a better future for Pakistan.<ref>[https://nation.com.pk/09-Dec-2011/people-sign-up-as-ambassadors-for-real-pakistan People sign up as ambassadors for 'real Pakistan'] The Nation (newspaper), Published 9 December 2011, Retrieved 10 July 2018</ref>

In August 2013, Azme Alishan Campaign team arranged a football match in [[Lyari Town]], Karachi. [[Karachi Electric Supply Company]] had collaborated with them to arrange this match.<ref name=Dawn>{{cite web|url=https://www.dawn.com/news/1044580 |title=Bringing about change: To Lyari with love|date=22 September 2013|author=Saher Baloch|publisher=Dawn (newspaper)|accessdate=11 July 2018}}</ref>⏎
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==Advertising Campaign==
Azme-  Alishan's Campaign events were supported by athe mass media [[advertising campaign]] featuring TV, press, radio and digital ads.<ref name=Tribune1>[https://tribune.com.pk/story/212499/hay-junoon-fuzon-returns-with-new-song-and-spirit/ Hey Junoon: Fuzon returns with new song and spirit] The Express Tribune (newspaper), Published 19 July 2011, Retrieved 11 July 2018</ref>

The advertising campaign used to support the launch-events featureding Pakistani people burning words such as '[[Toleration|intolerance]]' and '[[division (mathematics)|division]]' in the flames of Diyas (oil lamps), which awere increasingly becoming associated with – and symbolic of – the Azme-Alishan initiativeCampaign itself.

The 2011 National Song Competition Season 2 was a platform for the youth of Pakistan to express themselves through their music for the welfare of Pakistan.<ref name=TheNation/>

==Significant Supporters==
Support for the Azme-  Alishan Campaign ishad growingn every year since its launch in 2010. It has become a The campaign lasted from 2010 to 2013. After 2013, public enthusiasm for Azme Alishan Campaign started fading away.<ref name=Dawn/>

The online Nisham-e-Azm campaign featured contributions from thousands of Pakistanis, and in April 2010, the initiative announced that more than 100 people had submitted songs for the National Song Competition.

The initiative Season 1.

The campaign had also been endorsed by a range of famous Pakistanis including actors, musicians, journalists and sportsmen in 2010. For example, an 'Azme Alishan T20 Cup Cricket Tournament' was played here at Gymkhana Cricket Club Ground in October 2010 in [[Lahore]], Pakistan.<ref>[https://nation.com.pk/27-Oct-2010/azmealishan-t20-cup-rolls-into-action Azme Alishan T20 Cup Cricket Tournament rolls into action] The Nation (newspaper), Published 27 October 2010, Retrieved 10 July 2018</ref>

Significant names associated with the movementcampaign included the noted TV anchor [[Faisal Qureshi (actor)|Faisal Qureshi]], the singer and actor [[Sajjad Ali]], and Taher Khan, the founder and chairman of Interflow Group, one of Pakistan's largest marketing and media companies.

==Azme Alishan awards==
In May 2012 at [[Karachi]], the 2nd Azme Alishan Awards were given to the nation's unsung heroes &ndash; ordinary Pakistanis who do extraordinary things to help others.<ref>[https://nation.com.pk/01-May-2012/azme-alishan-awards Azme Alishan awards given] The Nation (newspaper), Published 1 May 2012, Retrieved 10 July 2018</ref>

==See also==
* [[Lahore Resolution]] or [[Pakistan Resolution]] (1940)
* [[Pakistan]]
* [[Minar-e-Pakistan]]

==References==
{{Reflist}}

==External links==
* [http://azmealishan.com/ Azme Alishan]⏎
* [https://www.youtube.com/user/azmealishan Azme Alishan YouTube channel]
* [https://twitter.com/azmealishan Azme Alishan on Twitter]
* [http://www.stringsonline.net/ Strings Band Online]⏎
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{{DEFAULTSORT:Azme Alishan Campaign}}
[[Category:Politics of Pakistan]]
[[Category:Pakistani culture]]
[[Category:Pakistani nationalism]]
[[Category:2010 in Pakistani sport]]
[[Category:2010s in Pakistani music]]⏎
[[Category:2011 in Pakistani music]]
[[Category:2012 in Pakistani music]]