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[[File:Rush hour in Tokyo - Shimbashi Station- Dec 25 2019.jpeg|thumb|right|200px|White collar workers hurry to their trains during rush hour in Tokyo.]]
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'''Money-rich, time-poor''' is an expression used to describe groups of people who have relatively little [[leisure time]] despite having a high disposable income through well-paid employment. '''Time poverty''' has also been coined as a noun for the phenomenon. It arose in [[UK|Britain]] at the end of the 20th century.

Many people accept time poverty as a necessary condition of employment; others have sought to solve the problem through [[Downshifting (lifestyle)|downshifting]] or through adoption of [[Flexible working hours|flexible working]] arrangements.<ref>{{cite web |url=https://www.entrepreneurshub.co.uk/are-you-money-rich-but-time-poor/|website=www.entrepreneurshub.co.uk |title=Are you money rich but time poor |accessdate=5 June 2020}}</ref> The problem affects both salaried workers who work long hours even though they might be well compensated as well as hourly low-wage workers who work long hours to earn more money.

The idea of "money-rich, time-poor" has been reflecting in the human [[right to rest and leisure]], provided for in Article 24 of the [[Universal Declaration of Human Rights]]

Marketing researchers Kenhove and De Wulf have suggested that grocery-shoppers can be divided into four segments: 'money-poor, time-rich', 'money-poor, time-poor', 'money-rich, time-rich' and 'money-rich, time-poor'. Their analysis suggests that these groups have significant differences in behaviour and attitudes which impact their buying habits.<ref name="Kenhove De Wulf 2000 pp. 149–166">{{cite journal | last=Kenhove | first=Patrick Van | last2=De Wulf | first2=Kristof | title=Income and time pressure: a person-situation grocery retail typology | journal=The International Review of Retail, Distribution and Consumer Research | publisher=Informa UK Limited | volume=10 | issue=2 | year=2000 | issn=0959-3969 | doi=10.1080/095939600342334 | pages=149–166}}</ref>

==In popular culture==
* The fantasy novel ''[[Momo (novel)|Momo]]'' by German author [[Michael Ende]] dealt with this issue, in regards to time and its use in the modern society.<ref>{{cite web |url=http://michaelende.de/en/book/momo-0 |title= Momo (novel) written by  Michael Ende |accessdate=6 June 2020}}</ref>

==See also==
* [[Work–life balance]]⏎
* [[Affluenza]]
* [[Eight-hour day]]
* [[Four-day week]]
* [[Six-hour day]]
* [[Slow movement (culture)|Slow movement]]

== References ==
{{reflist}}

== External links ==
* [https://www.gatesnotes.com/2016-Annual-Letter GatesNotes 2016 Annual Letter]

{{Deprivation Indicators}}
{{DEFAULTSORT:Money-Rich, Time-Poor}}
[[Category:Personal life]]
[[Category:Working time]]
[[Category:Work–life balance]]
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