Frosto Drive-In, commonly referred to as "Frosto" is located in [[Crowley]], [[Louisiana]]. Located at the corner of East 3rd Street and North Avenue G, Frosto is well known in South [[Louisiana]] for its homemade [[hamburger]]. Frosto is included on tours of [[Acadia Parish]] and [[Crowley]].
Originally opened by Ralph Roseland in 1950 as part of the national chain Zesto, the business served hotdogs, ice cream and soft drinks. After a couple of years as Zesto, the business encountered financial hardship. Roseland became delinquent on rental payments to the Lawrence family, descendants of Crowley's founding Duson family.
Roseland suggested to the Lawrences that Zesto's manager, Helen Larive Lafosse, takeover Zesto and assume the debt for the one year of backdue rent. Lafosse was an 8th grade educated seamstress who had worked her way to manager at Zesto. Knowing that Roseland was unable to pay rent, Lafosse negotiated a reduced rent with the Lawrences. The deal was made on a handshake. Next, she severed ties with the Zesto chain to save the franchise fees. In renaming the business, Lafosse tried to save as much of the neon sign as possible to save of costs. She kept the S T O and renamed the business Frosto.
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