Revision 41226058 of "10:08" on enwiki

[[Image:Breitling_Montbrillant.jpg|thumb|The hands are set to 8 minutes past 10]]

'''10:08''', 8 minutes past 10, is roughly the time analog [[watches]] are set to in most advertisements, though actual times shown vary between about 10:08 and 10:10. There are several reasons offered by watch companies, many of them [[psychology|psychological]], and none of them verifiable as the actual origin of the practice: 

* The form of the [[hand (mechanism)|hand]]s has a positive effect on the viewer: the short hand pointing at 10 o'clock and the long hand pointing at 8 minutes is reminiscent of a [[tick (checkmark)|check mark]], which commonly means "ok" or "fine." Some observers further identify this appearance with a [[smiley]] face.
* The position of the hands does not obscure the date on watches with a date-function at 3 o'clock or any other functions at 9 or 3 o'clock.
* The position of the hands does not obscure the company logo, which is often printed under 12 o'clock.
* The hands are nearly symmetrically balanced on the face of the dial at 10:08. The minute hand is 48° right of vertical, while the hour hand is 56° left of vertical. Exact symmetry would be achieved at 10:09:13.8. Other symmetrical times would not meet the needs above.
* If a rectangle is drawn inside the circle touching where the hands are pointing the this will approximate the [[golden rectangle]] which has been proven to be pleasing to the eye.  Note: this is not exact and can be off by a few percent.
* At 10 o'clock in the morning, the day is young. There is still time to accomplish many things.
* 10 o'clock is the time at which people typically wake up if they are able to sleep in. 10:08 is thus associated with weekend, leisure and relaxation.

[[image:Golden_Watch.gif|thumb|This watch shows how a golden rectangle can be made.]]

Oddly enough, 10:08 is also the time at which a [[12-hour clock|12-hour]] digital display will have the maximum number of digit "segments" turned on. However, digital watches in commercials are more often set to 10:58.

Not all watch companies use this type of setting in their ads, though the majority do.

[[Urban legend]]s are frequently heard to the effect that the watches are set to commemorate the hour at which some famous person died: often [[Abraham Lincoln]] or [[John F. Kennedy]]. All such stories prove to be several hours off.

==References==
* Answer on http://archives.stupidquestion.net/sq82798.html stupidquestion.net
* Cecil Adams's [http://www.straightdope.com/classics/a2_330.html Straight Dope article]


[[Category:Advertising]]
[[Category:Clocks]]