Revision 548980930 of "GfK NOP" on enwiki

'''GfK NOP''' (from '''GfK National Opinion Polls''') is a leading [[market research]] agency based in [[London]], providing business insight through quantitative and qualitative research.

==History==
GfK NOP was formed in 2005 when NOP World was acquired by the German research group [[GfK]] from [[United Business Media]] and merged with UK-based GfK Martin Hamblin.
Gfk's Mystery Shopping and Field Marketing department is based in their Oxford Office.

The company claims to have the first accurate UK video games chart, starting with one published in ''[[C+VG]]'' and the ''[[Daily Mirror]]'' in March 1984.<ref>http://www.worldofspectrum.org/showmag.cgi?mag=C+VG/Issue031/Pages/CVG03100011.jpg</ref>

==Quality==
GfK NOP operates an integrated quality management system which conforms to the requirements of BS EN [[ISO 9001]]: 2000 Quality Assurance Standard and [[ISO 20252]]:2006 Market, opinion and social research (formerly BS 7911:2003 - Specification for Organisations Conducting Market Research).

GfK NOP is a member of the MRS Company Partner Service and the Interviewer Quality Control Scheme.

<ref>Gfk NOP use indian call centres to carry out surveys.</ref>

==References==
{{Reflist}}

==External links==
* [http://www.gfknop.com GfK NOP]
* [http://whocallsme.com/Phone-Number.aspx/02078909052]

[[Category:Public opinion research companies]]
[[Category:Marketing research companies of the United Kingdom]]
[[Category:Companies based in London]]
[[Category:Opinion polling in the United Kingdom]]

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