Revision 796671299 of "Active in Style" on enwiki

{{Multiple issues|
{{advert|date=February 2017}}
{{Orphan|date=August 2016}}
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{{Infobox company
| name = Active in Style
| logo = 
| type = 
| key_people = Caroline Lucey (founder)
| industry = [[Retail]]
| products = [[Clothing]]<br/>[[Sportswear (activewear)|Sportswear]]<br/>[[Sports equipment]]
| revenue = 
| operating_income = 
| net_income = 
| num_employees = 
| parent = 
| subsid =
| slogan =
| footnotes = 
| foundation = {{Start date|2013}}
| location = [[London]], [[England]], [[United Kingdom|UK]]
| homepage = {{URL|www.activeinstyle.com/|activeinstyle.com}}
}}

'''Active in Style''' is a British retailer, which operates in the [[athleisure]] market. They specialise in activewear and leisurewear. Caroline Lucey founded the online retailer in 2013, which predominantly provides activewear and leisurewear into the [[UK]] market.

Since its foundation in 2013, the retailer has expanded its activewear brands to include Vie Active, Pilot Athletic, Nimble & Running Bare, while also offering more mainstream brands such as [[Under Armour]], [[Adidas]] and [[Ted Baker]].

==History==
Caroline Lucey founded Active in Style in January 2013, but previously operated in the PR industry.<ref>{{cite web|last1=Bell|first1=Poorna|title=Fitness Clothing: A Review Of Aussie Women’s Sportswear Brand Lorna Jane|url=http://www.huffingtonpost.co.uk/2014/04/22/lorna-jane-womens-sportswear-review_n_5017837.html|publisher=[[Huffington Post]]|date=April 27, 2014}}</ref> The brand began as the UK's first major stockist of the [[Australia]]n fashion brand, [[Lorna Jane]].<ref name=huff>{{cite web|last1=Jones|first1=Katie|title=Where To Buy The Best Sportswear Brands You’ve Never Heard Of|url=http://www.huffingtonpost.co.uk/2015/03/17/where-to-buy-the-best-sportswear-brands-you-ve-never-heard-of_n_7315606.html|publisher=[[Huffington Post]]|date=May 20, 2015}}</ref> Lucey and Active in Style featured commonly in the media as the website that introduced Lorna Jane to the [[UK]] clothing market.<ref>{{cite web|title=Lorna Jane: Active In Style Pop-Up|date=July 2, 2013|url=http://www.timeout.com/london/shopping/lorna-jane-active-in-style-pop-up|publisher=[[Time Out (magazine)|Time Out]]}}</ref>

Shortly after the foundation of the brand, they launched a pop-up stall in [[Covent Garden]], [[London]], which was open for two weeks. The pop-up received media coverage as it was the first physical store to offer Lorna Jane activewear in the UK.<ref>{{cite web|last1=Young|first1=Katy|title=Lorna Jane set to pop-up in Covent Garden|url=http://fashion.telegraph.co.uk/beauty/news-features/TMG10183015/Lorna-Jane-set-to-pop-up-in-Covent-Garden.html|publisher=[[The Daily Telegraph|The Telegraph]]|date=July 16, 2013}}</ref>

==Media coverage==
Since 2013, Active in Style has become a premium UK website for activewear. It has received reviews in [[Time Out (magazine)|Time Out]], the [[Huffington Post]] and also [[Glamour (magazine)|Glamour]].<ref>{{cite web|last1=Cherrington|first1=Rosy|title=Best Women’s Fitness Gear 2016: The Gym Clothes That Will Actually Make You Want To Work Out|url=http://www.huffingtonpost.co.uk/2016/01/03/best-womens-workout-clothes-2016_n_8861868.html|publisher=[[Huffington Post]]|date=April 28, 2016}}</ref><ref>{{cite web|title=The power of positivity can be the key to success and happiness|url=http://www.express.co.uk/life-style/health/436554/The-power-of-positivity-can-be-the-key-to-success-and-happiness|publisher=[[Daily Express]]|date=October 14, 2013}}</ref>

==Brands & clothing==
Since its introduction of Lorna Jane to the UK market, Active in Style has expanded its range of activewear and leisurewear products to sell a number of unique labels, including Vie Active, Pilot Athletic, Running Bare, Body Science and Vimmia.<ref name=huff />

Grazia also covered the website for its clothing range aimed at women who wanted to exercise during pregnancy.<ref>{{cite web|last1=Morosini|first1=Daniela|title=7 Things You Didn't Know About Staying Fit During Pregnancy|url=http://lifestyle.one/grazia/diet-body/health-fitness/exercise-pregnancy/|publisher=Grazia|date=November 17, 2015}}</ref>

==References==
{{reflist}}

[[Category:Clothing companies of the United Kingdom]]