Revision 796682949 of "Eugenio Minvielle Lagos" on enwiki

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{{Infobox person
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| name               =  Eugenio Minvielle Lagos
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| alma_mater         = [[University of North Texas]] (BBA)<br> [[Harvard Business School]] (MBA)
| occupation         = [[Food technology]] entrepreneur
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{{Spanish name|Minvielle|Lagos}}
'''Eugenio Minvielle Lagos''' (born April 26, 1964) is a Mexican businessman, [[food technology]] entrepreneur, and former executive of [[Nestlé]], [[Unilever]], and [[Sara Lee Corporation]] in multiple regions worldwide. He held the position of [[chief executive officer]] (CEO) for Nestlé in [[Venezuela]], [[Mexico]], and [[France]] from 1999 to 2010. In 2010, he joined Unilever as [[Vice president|executive vice president]] for North America, where he was responsible for the [[Fast-moving consumer goods|consumer packaged goods]] industry in the U.S., Canada, Mexico, and the Caribbean. In 2012, Minvielle Lagos joined one of [[Sara Lee Corporation]]'s former coffee and tea subsidiaries as [[chief operating officer]] (COO) and was responsible for the [[Western Europe]] business unit.

Minvielle Lagos left his post as COO in 2013 and founded his own company, Innit. Based in [[San Francisco, California]], his company is a food technology firm that develops devices that help consumers understand how to store, prepare, and cook their foods. For each meal, Innit guides users throughout the entire [[cooking]] process. It includes a digitized library of thousands of ingredients and recipes for each dietary and taste preference. According to Minvielle Lagos, the purpose of his company is to ensure that people eat intelligently and produce high-quality meals.

==Early life and education==

Eugenio Minvielle Lagos was born in [[Mexico City]] on April 26, 1964. He is also an avid sculptor, creating his first piece in bronze during his high school years.<ref name=":6">{{cite news|title=Eugenio Minvielle, prolífico escultor|url=http://archivo.eluniversal.com.mx/estilos/36669.html|work=[[El Universal (Mexico City)]]|date=August 29, 2004|archiveurl=https://web.archive.org/web/20170726040148/http://archivo.eluniversal.com.mx/estilos/36669.html|archivedate=July 25, 2017|deadurl=no|language=Spanish}}</ref> He received a Bachelor of Business Administration (BBA) in 1986 from the [[University of North Texas]] and a Masters in Business Administration (MBA) in 1991 from [[Harvard Business School]].<ref name=bloomberg>{{cite web|title=Eugenio Minvielle: Executive Profile|url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=12546123&privcapId=316196387&previousCapId=316196387&previousTitle|publisher=[[Bloomberg L.P.|Bloomberg]]|accessdate=July 26, 2017}}</ref> He has [[Mexican nationality law|Mexican]] and [[French nationality law|French citizenships]], and speaks [[Spanish language|Spanish]], [[French language|French]], and [[English language|English]] fluently. He is married and has two children.<ref name=":3">{{Cite news|url=http://www.refrigeratedfrozenfood.com/articles/84727-unilever-hires-minvielle-to-run-north-america|title=Unilever hires Minvielle to run North America|last=|first=|date=April 16, 2010|work=Refrigerated & Frozen Foods Magazine|access-date=|archive-url=|archive-date=|dead-url=}}</ref>

==Professional career==
===Nestlé (1994–2010)===
While doing his MBA, Minvielle Lagos interned for [[Canon Inc.]] in [[Japan]].<ref>{{Cite news|url=http://adage.com/article/news/unilever-picks-eugenio-minvielle-head-north-america/143329/|title=Unilever Picks Eugenio Minvielle to Head North America|last=Neff|first=Jack|date=April 15, 2010|work=[[Advertising Age]]|access-date=|archive-url=|archive-date=|dead-url=}}</ref> Upon completing his degree in 1991, he received an offer from [[Procter & Gamble]] in [[Spain]] to work as Director in the marketing department. In 1994, Nestlé Spain invited him to join their operations.<ref>{{Cite news|url=http://www.adlatina.com/negocios/finalmente-unilever-eligi%C3%B3-su-responsable-para-el-%C3%A1rea-norteamericana|title=Finalmente Unilever eligió a su responsable para el área norteamericana|last=Martínez|first=Jorge|date=April 16, 2010|work=Adlatina|access-date=|archive-url=|archive-date=|dead-url=|language=Spanish}}</ref> After working in Spain, Minvielle Lagos moved to [[Venezuela]], where he assumed the position of Commercial Director before becoming [[chief executive officer]] (CEO) of Nestlé Venezuela in 1999.<ref name=":6" /><ref name=":1">{{cite web|url=http://www.gobernantes.com/lideres/lid181.htm|title=Perfil de Eugenio Minvielle|last=|first=|date=|website=|publisher=Gobernantes|language=Spanish|archive-url=https://web.archive.org/web/20140822065758/http://gobernantes.com/lideres/lid181.htm|archive-date=August 22, 2014|dead-url=no|accessdate=July 26, 2017|df=}}</ref> Minvielle Lagos's [[Strategic management|business strategy]] in Nestlé Venezuela consisted of four components outlined by him: (1) efficiency, (2) low costs, (3) innovation and renovation, and (4) availability and communication.<ref name=":0" /> During his tenure, he helped increase sales by 14%.<ref name=":1" /> Nestlé Venezuela's line of products consisted of milk, cereals, and children food and drinks. In the food division, Nestlé Venezuela partnered with [[Maggi]]. Their chocolate factory, based in [[Santa Cruz, Aragua]], received investments of more than US$100 million in four years under Minvielle Lagos' tenure. This factory produced caramels, wafers, various chocolates, and small candy. The second factory, based in [[El Tocuyo|El Tocuyo, Lara]], was for food production and cereal. The products assembled in Venezuela, however, were originally from [[Ecuador]] and [[Colombia]]. During Minvielle Lagos' tenure, Nestlé was able to consolidate most of its operations in Venezuela.<ref name=":0">{{cite news|last1=Valente|first1=Jesús|title=60 años de Nestlé o cuando el consumidor es importante|url=http://www.analitica.com/entretenimiento/60-anos-de-nestle-o-cuando-el-consumidor-es-importante/|accessdate=July 26, 2017|work=Analítica|date=March 14, 2001|language=Spanish}}</ref>

In 2001, when  Minvielle Lagos was finishing his post as CEO of Nestlé Venezuela, the company was marking its 60th anniversary of industrial activity in the country. As part of the anniversary celebration, Nestlé inaugurated a program known as Attention to Consumer Service Program (Spanish: Servicio de Atención al Consumidor). According to Minvielle Lagos, the purpose of this service agency was to identify and understand their consumers' demands. He also stated it was important for consumers and Nestlé employees to value and understand nutrition and how it ties to people's quality of life. Minvielle Lagos' goal was to get closer to consumers and have Nestlé Venezuela provide products that were "convenient" for its clients. He cited [[Nescafé]] as an example; he stated that the company issued a specific version of this coffee to satisfy consumer preferences in Venezuela. Their goal was to be able to anticipated what consumers of all ages wanted by analyzing their daily habits.<ref name=":0" />

After a successful run in Nestlé Venezuela, Minvielle Lagos was reassigned to a new project elsewhere in Latin America. On April 2001, he was promoted to CEO of Nestlé Mexico, the largest branch of the company in Latin America and the sixth one in the world.<ref name=":7"/><ref name=ceomexico/> In his inauguration, he promised to make Nestlé more competitive in Mexico and internationally. His predecessor, Iván Zurita, was transferred to Nestlé Brazil to serve as CEO.<ref name=ceomexico>{{Cite news|url=http://archivo.eluniversal.com.mx/estilos/13394.html|title=Eugenio Minvielle, nuevo presidente ejecutivo de Nestlé México|last=|first=|date=April 7, 2001|work=[[El Universal (Mexico City)]]|access-date=|archive-url=|archive-date=|dead-url=|language=Spanish}}</ref> In Mexico, Minvielle Lagos was an advocate of the "[[Push–pull strategy|pull strategy]]" and invested heavily in consumer marketing.<ref name=CNN/> He accredited his success to Nestlé Mexico's ability to adapt to the market and consumer demand. In addition, he believed that the success of the company also came through its "on-the-go" products, items that Nestlé sold for consumers to use outside of home (i.e. [[coffee vending machine]]s). He stated that the biggest challenge that Nestlé Mexico faced in the market was becoming complacent and forgetting to bring [[Value added|value-added]] products to consumers.<ref name=CNN>{{cite news|title=Eugenio Minvielle, director general de Nestlé en Francia|url=http://expansion.mx/expansion/2011/09/14/34el-consumidor-es-nuestro-eje-de-desarrollo34|work=[[CNN Expansión]]|date=September 20, 2011|language=Spanish}}</ref> Outside of Nestlé, Minvielle Lagos was in an MBA faculty board at the [[Instituto Tecnológico Autónomo de México|Mexico Autonomous Institute of Technology]] (ITAM) along with other business executives. He was responsible for analyzing the MBA courses offered at ITAM, as well as the strategy and direction of the program, and decide if the material covered was relevant to the business world.<ref>{{Cite web|url=http://www.itam.mx/documentos-itam/mae_negocios.pdf|title=Maestrías en Negocios: Consejo Consultivo de empresarios sobresalientes|last=|first=|date=|website=|publisher=[[Instituto Tecnológico Autónomo de México]]|page=11|language=Spanish|archive-url=|archive-date=|dead-url=|access-date=}}</ref> In 2002, he was also a board member of the [[International Chamber of Commerce]] in Mexico.<ref>{{Cite web|url=http://www.iccmex.mx/uploads/galerias/1036251b1ae9206e0d2e5c57ee862afffa6c044a.pdf|title=Pauta: Boletín Informativo del Capítulo Mexicano de la Cámara Internacional de Comercio, A.C.|last=|first=|date=October 2002|website=|publisher=[[International Chamber of Commerce]]|pages=1; 13|language=Spanish|archive-url=|archive-date=|dead-url=|access-date=}}</ref>

On October 2004, Minvielle Lagos was promoted to CEO of Nestlé France, the second largest branch of the company worldwide and the largest one in Europe.<ref>{{Cite news|url=https://www.elsiglodetorreon.com.mx/noticia/106958.nombres-nombres-y8230nombres.html|title=Tras 36 años en Nestlé, Represas se jubila de todo lo ejecutivo y mantendrá consejo aquí|last=|first=|date=August 30, 2004|work=El Siglo de Torreón|access-date=|archive-url=|archive-date=|dead-url=|language=Spanish}}</ref><ref name=":7" /> It was the first time that a Mexican businessman headed a transnational European company of this size and importance.<ref name=":2">{{Cite news|url=http://www.elsiglodedurango.com.mx/noticia/42578.nombres-nombres-y-nombres.html|title=Nombres, nombres y... nombres|last=Aguilar|first=Alberto|date=July 6, 2004|work=El Siglo de Torreón|access-date=|archive-url=|archive-date=|dead-url=|language=Spanish}}</ref> Minvielle Lagos' spot in Nestlé Mexico was filled by Jean-Marc Duvoisin.<ref>{{cite news|last1=Aguilar|first1=Alberto|title=Nombres, nombres, y ... nombres|url=http://www.el-mexicano.com.mx/imprime-noticia/184510|work=El Siglo de Torreón|date=December 20, 2006|language=Spanish}}</ref> Duvoisin was head of Nestlé in Colombia, Venezuela, and Ecuador.<ref name=":2" /> When Minvielle Lagos joined the post in France, the company's branch in Mexico was expected to grow 8% in market share and 11% in revenue. 2003 was a difficult year for Nestlé, but 2005 was expected to be a good year for refrigerated product sales like yogurts, cereals, cheeses, and bottled waters.<ref>{{Cite news|url=http://www.elsiglodedurango.com.mx/noticia/57067.nombres-nombres-y-nombres.html|title=Nombres, nombres y... nombres|last=Aguilar|first=Alberto|date=November 22, 2004|work=El Siglo de Torreón|access-date=|archive-url=|archive-date=|dead-url=|language=Spanish}}</ref> In 2008, under Minvielle Lagos, Nestlé France made over €2.76 billion in sales. He left Nestlé in 2010, with €5.15 billion in sales and employing 17,500 people. His spot was replaced by Martial Rolland, former director of Nestlé in their global headquarters in [[Vevey|Vevey, Switzerland]].<ref>{{Cite news|url=http://www.lefigaro.fr/flash-actu/2010/02/04/01011-20100204FILWWW00630-depart-du-pdg-de-nestle-france.php|title=Départ du PDG de Nestlé France|last=|first=|date=February 4, 2010|work=[[Le Figaro]]|access-date=|archive-url=https://web.archive.org/web/20120720215009/http://www.lefigaro.fr/flash-actu/2010/02/04/01011-20100204FILWWW00630-depart-du-pdg-de-nestle-france.php|archive-date=July 20, 2012|dead-url=no|language=French|df=}}</ref> Nestlé gave a formal announcement of Minvielle Lagos' departure on February 2010, and thanked him for his years of service in the company.<ref>{{Cite web|url=http://www.nestle.com/asset-library/documents/media/press-release/2010-february/nestle_france_press_release_04022010.pdf|title=Nestlé France – Changement de Direction|last=|first=|date=February 4, 2010|website=|publisher=[[Nestlé]]|location=Paris, France|language=French|archive-url=https://web.archive.org/web/20170104101047/http://www.nestle.com/asset-library/documents/media/press-release/2010-february/nestle_france_press_release_04022010.pdf|archive-date=January 4, 2017|dead-url=no|access-date=|df=}}</ref>

===Unilever (2010–2012)===
On April 2010, Minvielle Lagos was hired as Executive Vice President of [[Unilever]] North America, responsible for operations in the U.S., Canada and Caribbean.<ref name=":7" /> He later served as CEO of Unilever North America.<ref>{{Cite news|url=https://www.newfoodmagazine.com/news/7153/sara-lee-names-eugenio-minvielle-as-member-of-its-international-coffee-and-tea-executive-committee/|title=Sara Lee names Eugenio Minvielle as member of its International Coffee and Tea Executive Committee|last=|first=|date=March 14, 2012|work=New Food Magazine|access-date=|archive-url=|archive-date=|dead-url=|publisher=Russell Publishing Limited}}</ref> Unilever said that Minvielle Lagos was hired because of his more than 20 years of executive experience in the [[Fast-moving consumer goods|consumer packaged goods]] industry. In his role, Minvielle Lagos was held responsible for US$10 billion in sales and reported to [[Dave Lewis (businessman)|Dave Lewis]].<ref name=":7">{{Cite web|url=https://www.unileverusa.com/news/press-releases/2010/unilever-names-eugenio-minvielle-to-head-companys-north-american-business.html|title=Unilever names Eugenio Minvielle to Head Company's North American Business|last=|first=|date=April 10, 2010|website=|publisher=[[Unilever]]|location=Englewood Cliffs, New Jersey|archive-url=|archive-date=|dead-url=|access-date=}}</ref> He succeeded Andreas Schläpfer, who was moved to the Nestlé division responsible for infantile nutrition.<ref>{{Cite news|url=https://www.lesechos.fr/04/10/2004/LesEchos/19257-039-ECH_eugenio-minvielle.htm|title=Eugenio Minvielle|last=|first=|date=October 4, 2004|work=[[Les Échos (newspaper)]]|access-date=|archive-url=|archive-date=|dead-url=|language=French}}</ref> Minvielle Lagos' addition to the executive team was part of a larger campaign by Unilever that started in 2009, when the CEO, [[Paul Polman]], decided to make management changes in order to improve Unilever's revenue in each of its business pillars.<ref>{{Cite news|url=http://expansion.mx/negocios/2010/04/16/unilever-vicepresidente-norteamerica|title=Unilever cambia directorio corporativo|last=Fergueson|first=Isabel|date=April 16, 2010|work=[[CNN Expansión]]|access-date=|archive-url=|archive-date=|dead-url=|language=Spanish}}</ref> In 2010, he was invited to join the [[Retail Industry Leaders Association]] (RILA) board of directors along with an executive from [[IBM]].<ref>{{Cite web|url=http://www.rila.org/news/topnews/Pages/TwoIndustryExecutivesJoinRILABoardofDirectors.aspx|title=Two Industry Executives Join RILA Board of Directors|last=|first=|date=June 24, 2010|website=|publisher=[[Retail Industry Leaders Association]]|archive-url=https://web.archive.org/web/20160402065915/http://www.rila.org/news/topnews/Pages/TwoIndustryExecutivesJoinRILABoardofDirectors.aspx|archive-date=April 2, 2016|dead-url=no|access-date=|df=}}</ref> That same year, he was also invited to the [[United Nations Global Compact]] in New York City, where Minvielle Lagos and other business executives discussed [[corporate sustainability]].<ref>{{Cite web|url=http://www.fundacioforum.org/download/2010_Leaders_Summit_Report.pdf|title=UN Global Compact: Leaders Summit 2010|last=|first=|date=October 2010|website=|publisher=[[United Nations Global Compact]]|pages=1; 6; 74|archive-url=|archive-date=|dead-url=|access-date=}}</ref> The following year, he was invited to attend another RILA leadership forum in [[Florida]]. The forum's purpose was to have leaders from the same industry engage in educational sessions and share ideas on how to improve the industry.<ref>{{cite web|title=The Leadership Forum: 2011|url=https://www.rila.org/events/conferences/leadershipforum/Documents/Leadership_2011_Brochure.pdf|publisher=[[Retail Industry Leaders Association]]|pages=2–3|date=2011}}</ref>

When Minvielle Lagos joined Unilever, the company was going through a major legal case with one of their former distributors, Unifoods. Both companies had been working together since 1996.<ref>{{Cite web|url=http://www.promocion.salud.gob.mx/cdn/?p=728|title=Productores de alimentos y refrescos también plantan a Salud|last=|first=|date=July 6, 2010|website=|publisher=[[Secretariat of Health (Mexico)]]|language=Spanish|archive-url=https://web.archive.org/web/20110107143849/http://www.promocion.salud.gob.mx/cdn/?p=728|archive-date=January 7, 2011|dead-url=no|access-date=|df=}}</ref> In December 6, 2005, Unifoods and Unilever signed a distribution contract in Mexico.<ref name=":5">{{Cite news|url=http://www.zocalo.com.mx/seccion/opinion-articulo/unilever|title=Quita Unilever a Unifoods distribución exclusiva de fríos y lo demandan|last=Celis|first=Darío|date=July 10, 2010|work=Zócalo Satillo|access-date=|archive-url=|archive-date=|dead-url=|language=Spanish}}</ref> Unifoods vowed to distribute all of Unilever's refrigerated products nationwide. However, Unifoods claimed that Unilever violated several parts of the contract. They stated that Unilever did not pay them obligatory commission payments nor gave them discounts they had previously agreed to give. In the contact, Unilever agreed to pay Unifoods 5% in commission for each delivery made; it also agreed to pay 21% in commission for deliveries made to specific stores. Unifoods was also suing Unilever for having other distributors and not granting them exclusivity, as stated in the contract.<ref name=":4" /> Unilever was suing Unifoods for delayed payments totaling approximately MXN$326,000 in failed commission payments.<ref name=":5" /> The case was analyzed by a Mexico City civil court in 2010.<ref name=":4" />

On January 16, 2012, the court decided that Unifoods had won the case. Under Minvielle Lagos, Unilever was forced to pay MXN$196.5 million to Unifoods in fees. MXN$74 million were paid for the 5% violation, while MXN$122.5 were paid for the 21% violation. Unilever was forced to grant exclusivity to Unifoods until 2016, when the contract was to expire. Additional liquidation fees were expected to add up for Unilever for delayed commission payments since 2008.<ref name=":4">{{Cite news|url=http://www.excelsior.com.mx/opinion/2012/01/27/dario-celis/805714|title=Condenan a Unilever a resarcir daños a Unifoods y mantener acuerdo hasta 2016|last=Celis|first=Darío|date=January 27, 2012|work=[[Excélsior]]|access-date=|archive-url=|archive-date=|dead-url=|language=Spanish}}</ref> On May 2013, Unilever found a resolution to the court decision made the year before. According to the findings, Unilever stopped paying Unifoods because Unifoods was not fulfilling a part of the contract where they were supposed to pay Unilever 7% of their promotional services.<ref>{{Cite news|url=http://www.elfinanciero.com.mx/opinion/unilever-gana-juicio-a-unifoods.html|title=Unilever gana juicio a Unifoods|last=Varela|first=Rogelio|date=May 14, 2013|work=El Financiero|access-date=|archive-url=https://web.archive.org/web/20140625075448/http://www.elfinanciero.com.mx/opinion/unilever-gana-juicio-a-unifoods.html|archive-date=June 25, 2014|dead-url=no|language=Spanish|df=}}</ref>

===Sara Lee Corporation (2012–2013)===
On March 2012, [[Sara Lee Corporation]] renamed its international coffee and tea business D.E. Master Blenders 1753 (DEMB). The name comes from [[Douwe Egberts]] and the year when he began, 1753.<ref name=":8" /> This [[Divestment|divestiture]] process started a few years before, when Sara Lee Corporation began selling several of its business units and narrowing down its focus before splitting into two companies.<ref>{{subscription required}} {{Cite news|url=https://www.wsj.com/articles/SB10001424052702304459804577281280766077826|title=Sara Lee Names Operating Chiefs for Coffee, Tea|last=Warner|first=Melodie|date=March 14, 2012|work=[[The Wall Street Journal]]|access-date=|archive-url=|archive-date=|dead-url=}}</ref><ref>{{Cite news|url=http://www.vendingtimes.com/ME2/dirmod.asp?sid=&nm=Article+Archives&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=C3CC4BD6033147EDBE630E3FDEA72806|title=Sara Lee Names Coffee And Tea Spinoff, Appoints Execs|last=Jed|first=Emily|date=April 4, 2012|work=Vending Times|access-date=|archive-url=|archive-date=|dead-url=}}</ref> One company would be responsible for the tea and coffee market, while the other would cover retail, foodservice, and meats.<ref>{{Cite web|url=http://www.nasdaq.com/article/sara-lee-names-new-coffee-tea-biz-analyst-blog-cm127571|title=Sara Lee Names New Coffee, Tea Biz|last=Zachs Equity Research|first=|date=March 15, 2012|website=|publisher=[[NASDAQ]]|archive-url=|archive-date=|dead-url=|access-date=}}</ref> Minvielle Lagos was named [[chief operating officer]] (COO) and was put in charge of the international tea and coffee developed markets in [[Western Europe]]. He was also made a member of the company's committee.<ref name=":9" />

Harm-Jan van Pelt, his counterpart, was appointed as COO of Eastern Europe, Australia, Asia and Latin America. Both of them reported to Sara Lee Corporation's CEO, Michiel Herkemij.<ref name=":8">{{Cite news|url=http://www.chicagobusiness.com/article/20120314/NEWS07/120319902/sara-lee-renames-its-coffee-and-tea-business|title=Sara Lee renames its coffee and tea business|last=|first=|date=March 14, 2012|work=[[Crain's Chicago Business]]|access-date=|archive-url=https://web.archive.org/web/20120316042027/http://www.chicagobusiness.com/article/20120314/NEWS07/120319902/sara-lee-renames-its-coffee-and-tea-business|archive-date=March 16, 2012|dead-url=no|df=}}</ref> According to Herkemij, Minvielle Lagos was hired because of his years of experience in the international coffee business with Nestlé and Unilever, and stated that he trusted that he would bring forward efficient strategies for the company.<ref name=":9">{{Cite news|url=https://consumergoods.com/sara-lee-names-coo-intl-coffee-and-tea-division|title=Sara Lee Names COO of Int'l Coffee and Tea Division|last=|first=|date=March 14, 2012|work=Consumer Goods Technology|access-date=|archive-url=|archive-date=|dead-url=}}</ref> On September 2013, DEMB announced that Jan van Bon, an executive from [[Mars, Incorporated]], was replacing Minvielle Lagos as president of the retail business unit. Minvielle was thanked for his work at DEMB, and promised to stay as an adviser for the company during the executive transition.<ref>{{Cite news|url=http://www.vendingmarketwatch.com/news/11175622/de-master-blenders-1753-appoints-new-senior-management|title=D.E Master Blenders 1753 Appoints New Senior Management|last=|first=|date=September 23, 2013|work=Vending Market Watch|access-date=|archive-url=https://web.archive.org/web/20160720062553/http://www.vendingmarketwatch.com/news/11175622/de-master-blenders-1753-appoints-new-senior-management|archive-date=July 20, 2016|dead-url=no|df=}}</ref>

===Entrepreneurship (2013–present)===
That same year, Minvielle Lagos founded Innit, a food technology company based in [[San Francisco|San Francisco, California]], that develops devices that guide users on how to store and prepare meals to help them eat intelligently.<ref name=":10" /> "We called the company Innit, because we want you to know what’s in your food, what’s in your refrigerator, and what's in it for you," Minvielle said. "We want to empower you to have more information about your food."<ref>{{Cite news|url=http://bgr.com/2016/02/03/new-food-startup-aims-to-be-gps-for-your-kitchen/|title=New food startup aims to be 'GPS for your kitchen'|last=Meek|first=Andy|date=February 3, 2016|work=[[Boy Genius Report]]|access-date=|archive-url=https://web.archive.org/web/20170319094428/http://bgr.com/2016/02/03/new-food-startup-aims-to-be-gps-for-your-kitchen/|archive-date=March 19, 2017|dead-url=no|df=}}</ref> In November 2013, the company went from its [[stealth mode]] and announced that it had received a US$25 million investment from undisclosed investors. When it first made the announcement, the company did not release the name of the kitchen brands they were working with. Minvielle Lagos recognized that among the challenges Innit faced in the industry were securing partnerships with equipment manufacturers and gaining traction in a slow-moving industry like the food industry. However, he remained confident on what lay in store for Innit in 2014.<ref name=":10">{{Cite news|url=https://www.inc.com/graham-winfrey/best-industries-2016-food-analytics-technology.html|title=This Tech Startup Promises Salvation for Lousy Cooks|last=Winfrey|first=Graham|date=January 16, 2016|work=[[Inc. (magazine)|Inc.]]|access-date=|archive-url=|archive-date=|dead-url=}}</ref>

On January 2016, Innit made a partnership with [[PIRCH (company)|PIRCH,]] a company that specializes in kitchen appliances. Jeffery Sears, the CEO of PIRCH, stated that the partnership was intended to make their appliances communicate with their food. Minvielle Lagos was interviewed after the announcement was made public, and stated that smart kitchen appliances were meant to empower people to cook high-quality food.<ref>{{Cite web|url=http://www.businesswire.com/news/home/20160105005624/en/PIRCH-Innit-Team-Bring-Smart-Kitchen-Life|title=PIRCH and Innit Team Up to Bring the Smart Kitchen to Life|last=|first=|date=January 5, 2016|website=|publisher=[[Business Wire]]|archive-url=https://web.archive.org/web/20160920080301/http://www.businesswire.com/news/home/20160105005624/en/PIRCH-Innit-Team-Bring-Smart-Kitchen-Life|archive-date=September 20, 2016|dead-url=no|access-date=|df=}}</ref> As part of the agreement, Innit was invited to be part of a "smart kitchen" showroom in [[SoHo, Manhattan]] in May 2016.<ref>{{Cite web|url=http://www.businesswire.com/news/home/20160519005366/en/Innit-Unveils-Connected-Food-Platform|title=Innit Unveils Connected Food Platform|last=|first=|date=May 19, 2016|website=|publisher=[[Business Wire]]|archive-url=https://web.archive.org/web/20170220235605/http://www.businesswire.com/news/home/20160519005366/en/Innit-Unveils-Connected-Food-Platform|archive-date=February 20, 2017|dead-url=no|access-date=|df=}}</ref>

On June 2016, Innit and [[Whirlpool Corporation]] announced that they had partnered to create a joint product; Innit's device was added to Whirlpool's [[Jenn-Air]] ovens. The product provided a step-by-step guide of how to cook high-quality meals with a large digital library with thousands of recipes to choose from. The recipes catered to specific dietary and taste preferences. The cooking guidelines were tailored specifically to the food's weight, temperature, and type of food. Minvielle Lagos explained that this product was launched because the food industry still relied heavily on analog devices. According to him, the purpose of this product was to reduce "dinnertime stress" and empower people through food, while at the same time maximizing their cooking experience and simplifying the process.<ref>{{Cite web|url=http://www.whirlpoolcorp.com/whirlpool-corporation-and-innit-team-to-take-the-connected-kitchen-to-the-next-level/|title=Whirlpool Corporation and Innit Team to Take the Connected Kitchen to the Next Level|last=|first=|date=June 16, 2016|website=|publisher=[[Whirlpool Corporation]]|archive-url=https://web.archive.org/web/20170630044547/http://www.whirlpoolcorp.com/whirlpool-corporation-and-innit-team-to-take-the-connected-kitchen-to-the-next-level/|archive-date=June 30, 2017|dead-url=no|access-date=|df=}}</ref>

On February 2017, Innit announced that it acquired ShopWell, a company that developed mobile applications that provided food recommendations, allergy warnings, and ingredient analysis for a number of food options. ShopWell's app was also able to scan food labels from a 400,000 product database, track consumer spending through a store card, give recommendations to buyers. Minvielle Lagos explained that Innit decided to acquire them because ShopWell was a leading "personalized nutrition" company in the industry, and that the partnership brings them a competitive edge in the retail and food information space.<ref>{{Cite web|url=http://www.businesswire.com/news/home/20170223005344/en/Innit-Acquires-ShopWell-Plans-Platform-Launch-2017|title=Innit Acquires ShopWell, Plans Platform Launch in 2017|last=|first=|date=February 23, 2017|website=|publisher=[[Business Wire]]|archive-url=|archive-date=|dead-url=|access-date=}}</ref>

==Awards and recognitions==
In 2000, the [[Government of Venezuela]] granted Minvielle Lagos the "Order Samán de Aragua". He had to receive permission from the [[Federal government of Mexico|Government of Mexico]] to be granted the order since he is a Mexican citizen.<ref>{{Cite web|url=http://cronica.diputados.gob.mx/DDebates/58/1er/1P/Ord/20001212.html|title=Correspondiente al Primer Periodo de Sesiones Ordinarias del Primer Año de Ejercicio|last=|first=|date=December 12, 2000|website=|publisher=[[Chamber of Deputies (Mexico)]]|language=Spanish|archive-url=|archive-date=|dead-url=|access-date=}}</ref>

==Philanthropy==
In 2011, Minvielle Lagos and his wife donated between US$10,000 and US$24,000 to the [[Perkins School for the Blind]] in [[Watertown, Massachusetts]].<ref>{{cite web|title=Eugenio Minvielle: Executive Profile|url=https://www.boardroominsiders.com/executive-profiles/9097/D.E.-Master-Blenders-1753/Eugenio-Minvielle|publisher=Boardroom Insiders, Inc.|accessdate=July 26, 2017}}</ref><ref>{{cite web|last1=Sheehan|first1=Kathy|title=2011 Annual Report|publisher=[[Perkins School for the Blind]]|page=21|format=PDF}}</ref>

== References ==
{{reflist}}

==External links==
* [https://www.linkedin.com/in/eugenio-minvielle-16a13041/ Eugenio Minvielle Lagos] on [[LinkedIn]]
* [http://patents.justia.com/inventor/eugenio-minvielle Patents by Eugenio Minvielle Lagos]

[[Category:1964 births]]
[[Category:Mexican people of French descent]]
[[Category:Businesspeople from Mexico City]]
[[Category:Mexican chief executives]]
[[Category:Mexican company founders]]
[[Category:University of North Texas alumni]]
[[Category:Harvard Business School alumni]]
[[Category:Living people]]