Revision 908719523 of "Schibsted" on enwiki

{{Infobox company 
| name = Schibsted ASA
| logo = Schibsted.svg
| logo_size = 115px
| type = [[Allmennaksjeselskap]]
| traded_as = {{ose|SCH}}
| foundation = {{start date and age|1839}}
| location = [[Oslo]], [[Norway]]
| owners = Foreign banks <br>[[Government Pension Fund of Norway]] <br>NWT Media AS <br>Others<ref>[http://www.proff.no/roller/schibsted-asa/oslo/-/Z0I3KMX5/ Proff.no - as of April 2016]</ref>
| key_people = Kristin Skogen Lund <small>([[chief executive officer|CEO]])</small>, Ole Jacob Sunde <small>([[Chairman]])</small>
| area_served =
| industry = [[Mass media]]
| products = 
| revenue =  [[Norwegian krone|NOK]] 16,9 billion <small>(2017)</small>
| num_employees = 8000
| parent =
| subsid = [[Trader Media East]]
| homepage = [http://www.schibsted.com/ www.schibsted.com]
}}
'''Schibsted Media Group''' is an international media group. The company has its [[headquarters]] in [[Oslo]], [[Norway]], and is listed on the [[Oslo Stock Exchange]]. The CEO is [[Kristin Skogen Lund]].

In 1839<ref>{{Cite web|url=https://schibsted.com/history/history-post/|title=Schibsted Publishing House established|website=Schibsted|language=en-US|access-date=2019-07-31}}</ref>, [[Christian Schibsted|Christian Michael Schibsted]] founded the Schibsted Publishing House, which went on to become the largest media group in Scandinavia<ref>{{Cite web|url=https://www.researchgate.net/publication/298598030_Schibsted_A_global_player_in_media_business_from_Norway|title=Schibsted: A global player in media business from Norway {{!}} M. Fischer|website=ResearchGate|language=en|access-date=2019-07-31}}</ref>. The group ventured into [[Classified advertising|online classifieds]] in 2000 and expanded its portfolio of leading [[Marketplace|Marketplaces]] across the globe. In September 2018, Schibsted Media Group announced that it would reorganize into two growth companies : [https://schibsted.com/ Schibsted] and what is now called [https://www.adevinta.com/ Adevinta], a group of market place operations outside the Nordics.

==Key dates==
'''1839 :''' [[Christian Schibsted|Christian Michael Schibsted]] founded Schibsted Forlag; publishing company

'''1860 :''' Foundation of ''[[Aftenposten]]''

'''1966 :''' Acquisition of [https://www.vg.no/ VG]

'''1989 :''' Schibsted was converted from a family enterprise into a corporation

'''1992 :''' Listing of Schibsted on the [[Oslo Stock Exchange]]<ref>{{Cite web|url=https://www.oslobors.no/ob_eng/markedsaktivitet/#/details/SCHA.OSE/data|title=Markedsaktivitet|website=www.oslobors.no|access-date=2019-07-31}}</ref>

'''1995 :''' Launch of Schibsted Nett

'''1996 :''' Acquisition of [[Aftonbladet]]<ref>{{Cite web|url=https://schibsted.com/history/1996-schibsted-acquires-aftonbladet/|title=Schibsted acquires Aftonbladet|website=Schibsted|language=en-US|access-date=2019-07-31}}</ref>

'''2000 :''' Launch of [[Finn.no]], a Norwegian classified advertisements website

'''2003 :''' Schibsted acquires [https://beta.blocket.se/ Blocket.se], Sweden online classified adds start-up

'''2005 :''' Acquisition of [[Hitta.se]]

�'''2006 :''' Acquisition of Trader Media Group's online classifieds business in France, Spain, Italy and Latin America, and incorporation of Schibsted Classified Media (SCM)

'''2006 :''' Launch of [[:fr:Le_Bon_Coin|Leboncoin]] (France)

'''2010''' : Acquisition of [https://lendo.io/ Lendo.io]

'''2013 :''' Acquisition of full ownership in [https://leboncoingroupe.com/ Leboncoin] (France)

'''2014 :''' Establishment of joint venture partnerships with [[Telenor]] in Latin America and selected Asian markets 

'''2014 :''' Establishment of four joint ventures in Brazil, Bangladesh, Thailand and Indonesia with [[Telenor]], Singapore Press Holding and [[Naspers]] (Singapore Press Holding only participates in the joint ventures in the two latter countries) 

'''2015 :''' Acquisition of [[Milanuncios]] (Spain) and [https://www.avito.ma/ Avito] (Morocco) 

'''2016 :''' Acquisition of [[Naspers]] operations in Hungary 

'''2016 :''' Sale of operations in Romania 

'''2017 :''' Acquisition of [https://bynk.se/ Bynk] and [https://hypoteket.com/ Hypoteket] 

'''2017 :''' Increase of ownership in [[OLX]] (Brazil) from 25% to 50% 

'''2017 :''' Acquisition of full ownership in [https://www.yapo.cl/chile YAPO] (Chile) 

'''2018 :''' Acquisition of [https://www.avendrealouer.fr/ A Vendre A Louer] (France) and [https://english.habitaclia.com/ Habitaclia] (Spain) Incorporation of MPI ASA

== History ==
Founded in 1839, [[Schibsted]] has 180 years of track record as an [[Innovation|innovative]], forward-leaning and [[consumer]]-oriented [[company]]. Originally a company operating a [[printing press]] for [[book]] and [[Publishing|newspaper publishers]], [[Schibsted]] gradually [[Vertical integration|integrated vertically]], also taking the [[publisher]] role. By the time of its [[IPO]] in 1992, Schibsted was the largest [[newspaper]] [[company]] in [[Norway]]. The IPO represented the beginning of a more [[expansionary]] [[strategy]]. 

Throughout the 1990’s and early 2000’s, Schibsted [[consolidated]] its position within the [[List of newspapers in Norway|Norwegian newspaper]] industry, by way of [[Acquisition|acquiring]] [[Subscription business model|subscription]] and casual sales newspapers in [[Sweden]] and the [[Baltic states|Baltics]], establishing [[Free newspaper|free-sheet]] newspapers in various continental [[European cities]], moving into [[Production (economics)|production]] and [[Distribution (marketing)|distribution]] of TV and movie content, and funding the [[Startup company|start-up]] of Nordic commercial TV stations. During this period, Schibsted also realized the potential in the [[Digital marketing|digital]] transformation and started testing and investing in new [[Online and offline|online]] [[Business model|business models]], establishing itself as an [[List of Internet pioneers|internet pioneer]]. These efforts included [[digitization]] of the [[newspaper]] business, experimenting early on with online business models based on [[editorial]] [[Content creation|content]], which has contributed to the current situation where Schibsted’s primary online news destinations ([https://www.vg.no/ VG] in Norway and [https://www.aftonbladet.se/ Aftonbladet] in Sweden) in 2017 ranked number 1 in both Norway and Sweden<ref>{{Cite web|url=http://80.91.34.85/en/Press-Room/News-archive/2016/The-largest-publishers-in-Norway-and-Sweden-unite--product-and-tech-to-forge-the-future-of-journalism/|title=The largest publishers in Norway and Sweden unite product and tech to forge the future of journalism - Schibsted|website=80.91.34.85|access-date=2019-07-31}}</ref>. 

With the establishment of the online classifieds site [[Finn.no]] in Norway in 2000, Schibsted intentionally cannibalized an important revenue source for its newspapers. Based on the strong operational development of the site, Schibsted continued investing in developing [https://www.finn.no/ Finn] also after the “[[Dot-com bubble|dot com”]]-bubble burst. Motivated by the strong development in [https://www.finn.no/ Finn], Schibsted continued its transformational journey by conducting bold acquisitions internationally. Swedish [https://beta.blocket.se/ Blocket] was acquired in 2003, and in 2006 Schibsted acquired [[Trader Classified Media]] with classifieds operations, in amongst other, [[Spain]], [[Italy]] and [[Latin America]]. 

Gradually, Schibsted also entered new geographic markets (such as [[France]]<ref>{{Cite web|url=http://www.lefigaro.fr/flash-eco/leboncoin-desormais-controle-par-adevinta-20190225|title=Leboncoin désormais contrôlé par Adevinta|date=2019-02-25|website=FIGARO|access-date=2019-07-31}}</ref>) by launching classifieds sites organically. The [[internationalization]] of the classifieds business model, which at first focused on quickly developing a [[footprint]] in new markets, and later focused on in-market [[Consolidation (business)|consolidation]] in the most successful geographies, has in the past decade been Schibsted's main business development priority. At the same time, Schibsted has also made select moves into other areas where Schibsted could leverage on deep market understanding and [[Marketing strategy|marketing]] power to create new success models. The fintech company [https://lendo.io/ Lendo] (acquired in 2009), as well as price comparison service [https://www.prisjakt.nu/kategori.php?k=328 Prisjakt] (acquired in 2006), have received increasing attention over the last few years as successful examples of such investments. The successful moves into adjacencies have been made possible by a strong emphasis on capital re-allocation. To this end, Schibsted has divested numerous assets to free up capital (such as the IPO of [[:no:Scandinavia_Online|Scandinavia Online]] in 2000, the exit of linear TV and TV/Film production in the period from 2006 to 2009, the sale of [https://basefarm.no/ Basefarm] in 2009, the sale of numerous real estate assets, the sale of [https://www.hitta.se/ Hitta] in 2017), and has createsd [https://schibsted.com/about/who-we-are/next/ Schibsted Growth] to handle its portfolio of [[Corporate venture capital|corporate venture]] investments.

In 2018, Schibsted's Board of Directors proposed to spin off<ref>{{Cite news|url=https://www.reuters.com/article/us-schibsted-outlook-idUSKCN1QO1T1|title=Media group Schibsted bets on online ads spin-off|date=2019-03-07|work=Reuters|access-date=2019-07-31|language=en}}</ref><ref>{{Cite web|url=https://www.offremedia.com/schibsted-cree-adevinta-une-entreprise-dediee-qui-heberge-ses-marketplaces-dont-leboncoin|title=Schibsted crée Adevinta, une entreprise dédiée qui héberge ses marketplaces, dont leboncoin {{!}} Offremedia|website=www.offremedia.com|language=fr|access-date=2019-07-31}}</ref>the international marketplaces operation into a separate listed company called [https://www.adevinta.com/ Adevinta]<ref>{{Cite web|url=https://aimgroup.com/2019/02/25/marketplace-international-gets-its-permanent-name-2/|title=Marketplace International gets its permanent name {{!}} AIM Group|website=aimgroup.com|access-date=2019-07-31}}</ref> with its own dedicated management and Board of Directors. [https://www.adevinta.com/ Adevinta] listed on the Oslo Stock Exchange on 9 April 2019<ref>{{Cite news|url=https://www.reuters.com/article/us-adevinta-ipo-idUSKCN1RL2NT|title=Adevinta completes more than $6 billion IPO, Norway's largest in 13...|date=2019-04-10|work=Reuters|access-date=2019-07-31|language=en}}</ref><ref>{{Cite web|url=https://www.lesechos.fr/industrie-services/services-conseils/la-maison-mere-de-leboncoin-une-pepite-que-lon-introduit-en-bourse-1008025|title=La maison mère de Leboncoin, « une pépite que l'on introduit en Bourse »|date=2019-04-10|website=Les Echos|language=fr|access-date=2019-07-31}}</ref><ref>{{Cite web|url=http://www.globenewswire.com/news-release/2019/04/10/1801788/0/en/Adevinta-announces-successful-listing-on-Oslo-B%C3%B8rs.html|title=Adevinta announces successful listing on Oslo Børs|last=ASA|first=Adevinta|date=2019-04-10|website=GlobeNewswire News Room|access-date=2019-07-31}}</ref><ref>{{Cite web|url=https://www.zonebourse.com/REC-SILICON-1413255/actualite/Adevinta-a-boucle-son-IPO-de-plus-de-5-5-milliards-d-euros-28379463/|title=Adevinta a bouclé son IPO de plus de 5,5 milliards d'euros {{!}} Zone bourse|last=Bourse|first=Zone|website=www.zonebourse.com|language=fr|access-date=2019-07-31}}</ref><ref>{{Cite web|url=https://www.agefi.fr/corporate/actualites/quotidien/20190410/adevinta-a-boucle-ipo-plus-55-milliards-272362|title=Adevinta a bouclé son IPO de plus de 5,5 milliards - Actualités Corporate|date=2019-04-09|website=L'AGEFI|language=fr|access-date=2019-07-31}}</ref><ref>{{Cite web|url=https://www.frenchweb.fr/adevinta-leboncoin-atteint-les-6-milliards-deuros-de-valorisation/354717|title=Adevinta (LeBonCoin) atteint les 6 milliards d'euros de valorisation|date=2019-04-11|website=FrenchWeb.fr|language=fr-FR|access-date=2019-07-31}}</ref>. It was the Nordic nation’s most valuable new listing since 2006.<ref>{{Cite news|url=https://www.reuters.com/article/us-adevinta-ipo-idUSKCN1RM1J9|title=Online ad firm Adevinta up 13 percent in Oslo's most valuable IPO...|date=2019-04-10|work=Reuters|access-date=2019-07-31|language=en}}</ref> The spin-off represented an important strategic step for both Schibsted and Adevinta<ref>{{Cite web|url=https://www.frenchweb.fr/decode-quelles-perspectives-pour-leboncoin-apres-son-introduction-en-bourse/354122|title=[DECODE] Quelle perspective pour LeBonCoin après son introduction en Bourse?|date=2019-04-08|website=FrenchWeb.fr|language=fr-FR|access-date=2019-07-31}}</ref>, as it allowed the two new entities to each set out their own strategic directions. Schibsted continues its strategic and operational [[Synergy|synergies]] across the Nordics, while [https://www.adevinta.com/ Adevinta] predominantly extracts synergies through shared [[New product development|product development]] and a joint [[Go to market|go-to-market]] approach. 

Today's Schibsted comprises (1) leading news destinations in the Nordics; (2) the leading marketplaces operations in the Nordics; (3) high-growth fintech and price comparison services; and (4) a professional corporate venture capital operation (including early-stage investments). 

==References==
{{reflist}}

==External links==
* [http://www.schibsted.com/ Official website]
* [http://futurereport.schibsted.com/ Schibsted Future Report]
* [https://secondhandeffect.schibsted.com/ The Schibsted Second Hand Effect]
* [http://bytes.schibsted.com/ Schibsted Bytes - Insight from Product & Tech]
* [https://www.thepowerofjournalism.com/ The Power of Journalism]
*[http://hugin.info/131/R/2240156/883123.pdf Annual Report 2018]

{{Schibsted}}
{{OBXList}}

[[Category:Media companies of Norway]]
[[Category:Holding companies of Norway]]
[[Category:Companies based in Oslo]]
[[Category:Companies listed on the Oslo Stock Exchange]]
[[Category:Multinational companies headquartered in Norway]]
[[Category:Norwegian brands]]
[[Category:Schibsted| ]]