Revision 942551653 of "Draft:Greg Fleishman (entrepreneur)" on enwiki

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{{AFC comment|1=I don't see one [[WP:RS|independent reliable source]] that discusses in depth and in detail what this person has achieved. Those few sources that are even vaguely about him (1, 4, 5) are press-release or similar publicity materials – this is, after all, a marketing person. Note the frequent use of stuff like "according to Fleishman" or "said Fleishman" in those pieces. Wikipedia is built on '''independent''' sources, and really does not care at all what people or organisations choose to say about themselves. [[User:Justlettersandnumbers|Justlettersandnumbers]] ([[User talk:Justlettersandnumbers|talk]]) 11:23, 10 December 2019 (UTC)}}

{{AFC comment|1=Declining; despite the recent improvements (though this may be approaching REFSPAM), not enough of the sources cited actually cover Fleishman in any depth. Note that the subject does not inherit undue notability from more-notable projects he has been involved with, per [[WP:NOTINHERITED]]. Also note that [[WP:PRIMARY]] sources do not establish notability, and that articles written by Forbes contributors are not reliable. [[User:SamHolt6|SamHolt6]] ([[User talk:SamHolt6|talk]]) 23:59, 24 March 2019 (UTC)}}

{{AFC comment|1=Need more sources on Fleishman, he is a co-founder in many of these cases, and articles seem to be more about the company and Sarah Michelle Gellar's involvement. [[User:AngusWOOF|<strong><span style="color: #606060;">AngusWOOF</span></strong>]] ([[User talk:AngusWOOF#top|<span style=" color: #663300;">bark</span>]] • [[Special:Contributions/AngusWOOF|<span style="color: #006600;">sniff</span>]]) 20:55, 24 March 2019 (UTC)}}

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'''Greg B. Fleishman''' is a perennial American entrepreneur who co-founded purelyrighteous.com, modernalkeme.com, and foodstirs.com.<ref>{{Cite web|url=https://www.msn.com/en-us/sports/golf/sarah-michelle-gellar-greg-fleishman-and-galit-laibow-talk-their-foodstirs-brand/vp-BBQycKk|title=Sarah Michelle Gellar, Greg Fleishman & Galit Laibow Talk Their "Foodstirs" Brand|website=www.msn.com|access-date=2019-09-17}}</ref>

==Professional life==
{{BLP unsourced section|date=June 2014}}
Greg Fleishman was an early employee with [[Kashi (company)|Kashi Company]]. He worked as a former Chief Marketing Officer/General Manager at [[The Coca-Cola Company|Coca-Cola Company]]. Fleishman attended Junípero Serra High School, A Catholic College Preparatory in San Mateo.

==Fame with startups==
Greg Fleishman is known for co-founding startups and building brands in the natural & organic products industry. Several are with celebrities.<ref>Wu, Wayne. [https://www.unfinishedbiz.com/14-sarah-michelle-gellar-greg-fleishman "Sarah Michelle Gellar & Greg Fleishman co-founders Foodstirs "], ''[[Unfinished Biz]]'', Los Angeles, 29 May 2018. Retrieved on 24 March 2019.</ref>In 2017 he was responsible for bringing John Foraker and actress [[Jennifer Garner]] into the baby food company, Once Upon a Farm.<ref>{{Cite web|url=https://www.nosh.com/news/2017/actress-garner-ceo-foraker-bagged-hpp-baby-food-biz-upon-farm|title=Actress Garner, CEO Foraker Bagged by HPP Baby Food Biz Once Upon a Farm|date=2017-09-11|website=NOSH|language=en-US|access-date=2019-09-17}}</ref>

=== Purely Righteous Brands ===
Greg's first startup, Purely Righteous Brands LLC, was with a longtime colleague and friend Andrew Aussie of Kashi fame. Purely Righteous Brands is a boutique firm specialized in fostering the growth of 'green space' companies and started offering services in July 2013.<ref>{{Cite web|url=https://www.bevnet.com/news/2014/purely-righteous-exit-from-suja-for-fleishman|title=Purely Righteous Exit from Suja for Fleishman|date=2014-05-20|website=BevNET.com|language=en-US|access-date=2019-09-17}}</ref> Purely Righteous Brands provides a range of startup up brand incubation and management services, including business planning, design, innovation, and sales strategy.<ref>{{Cite web|url=https://organicinsider.com/newsletter/marketing-expert-greg-fleishman-standout-launching-new-product-weekly-organic-insider/|title=Top Strategist Greg Fleishman on Developing a Strong Brand Identity and The Keys to a Successful Product Launch|website=Organic Insider|language=en|access-date=2019-09-17}}</ref> It started offering brand services to the public on July 5, 2013.<ref>{{Cite web|url=https://www.cnbc.com/2016/04/12/12k-and-a-dream-how-to-build-buzz-on-a-shoestring.html|title=$12K and a dream: How to build buzz on a shoestring|last=Ward|first=Marguerite|date=2016-04-12|website=CNBC|language=en|access-date=2019-09-17}}</ref><ref>{{Cite web|url=https://www.wsj.com/articles/amazon-puts-whole-foods-on-fast-track-to-conventional-supermarket-1505986380|title=Amazon Puts Whole Foods on Fast Track to Conventional Supermarket|last=Gasparro|first=Heather Haddon and Annie|website=WSJ|language=en-US|access-date=2019-09-17}}</ref><ref>{{Cite web|url=https://www.bevnet.com:443/reviews/modern-alkeme/modern-alkeme-clearing-is-the-new-cleanse|title=Modern Alkeme {{!}} The BevNET.com Product Review|website=www.bevnet.com|language=en-US|access-date=2019-09-17}}</ref><ref>{{Cite web|url=https://www.bustle.com/articles/152619-jules-wainsteins-net-worth-shows-that-the-real-housewives-of-new-york-star-fits-right-in|title=Jules Has An Impressive 'RHONY' Net Worth|website=Bustle|language=en|access-date=2019-09-17}}</ref><ref>{{Cite web|url=https://livingmaxwell.com/foodstirs-organic-food-brand-glyphosate-residue-free-certification|title=Foodstirs Becomes the First Nationally Distributed Organic Food Brand to Become Glyphosate Residue-Free Certified {{!}}|date=2018-09-10|website=livingmaxwell: a guide to organic food & drink|language=en|access-date=2019-09-17}}</ref><ref>{{Cite news|url=https://www.forbes.com/sites/kateharrison/2018/10/26/meet-the-next-must-have-clean-food-label/#78e2000929a3|title=Meet The Next Must-Have Clean Food Label|last=|first=|date=|work=|access-date=}}</ref>

=== Modern Alkeme ===
Greg B. Fleishman second startup was Modern Alkeme Asian Supertonics with reality show star Jules Wainstein. Modern Alkeme is a New York-based functional wellness beverage line made up of the most potent detoxifiers.<ref>bevnet. "[ https://www.bevnet.com/reviews/modern-alkeme/modern-alkeme-clearing-is-the-new-cleanse]." Retrieved May 27, 2015.</ref> Modern Alkeme was launched in April 2016 with other co-founders, including Larry Praeger and composer Chloe Flower.<ref name="bustle">Bustle. "[ https://www.bustle.com/articles/152619-jules-wainsteins-net-worth-shows-that-the-real-housewives-of-new-york-star-fits-right-in]." May 17, 2016. Retrieved May 27, 2016.</ref> The product line was sold online,  in Whole Foods stores, and other natural channel retailers.  The company featured The Real Housewives of New York City on August 2016.  

=== Foodstirs Inc ===
Fleishman's third startup, Foodstirs was co-founded with actress Sarah Michelle Gellar and Galit Laibow.<ref>Feifer, Jason. [http://https://www.entrepreneur.com/article/310091 "Turning Rejection Into Triumph: How Sarah Michelle Gellar and Her Co-Founders Built a New Baking Brand"], ''[[Entrepreneur]]'', Santa Monica, 01 April 2018. Retrieved on 24 March 2019. Foodstirs is an American cooking and lifestyle company that produces baking kits and mixes for sale online, by subscription, or in select stores.[1] The products contain only organic and non-GMO ingredients and are intended to be "kid-friendly" to prepare.</ref>  <ref>Goldberg, Max. [https://livingmaxwell.com/foodstirs-organic-food-brand-glyphosate-residue-free-certification "Foodstirs Becomes the First Nationally Distributed Organic Food Brand to Become Glyphosate Residue-Free Certified"], ''[[Living Maxwell]]'', Santa Monica, 10 September 2018. Retrieved on 24 March 2019.</ref><ref>Harrison, Kate. [https://www.forbes.com/sites/kateharrison/2018/10/26/meet-the-next-must-have-clean-food-label/#428b2f829a3f "Meet The Next Must-Have Clean Food Label"], ''[[Forbes]]'', Santa Monica, 26 October 2018. Retrieved on 24 March 2019.</ref>

The company was named in [[CNBC]] Upstart 25 list in February 2017.<ref>{{cite news|last1=Booth|first1=Barbara|title=How Sarah Michelle Gellar intends to slay the $4.7 billion baking-mix industry|url=https://www.cnbc.com/2017/02/28/how-sarah-michelle-gellar-intends-to-slay-the-47-billion-baking-mix-industry.html|accessdate=4 March 2017|publisher=CNBC|date=28 February 2017}}</ref>

Foodstirs sells baking kits and mixes that contain only organic and non-GMO ingredients with no artificial preservatives, flavors, or colors. There are three "signature" baking mixes which comes with several frostings and also contain recipes for [[Chocolate brownie|brownies]], [[cookies]], and [[cupcakes]].The company offers a variety of specialty baking kits that come with decorative supplies and tools. The kits and mixes are sold online, via subscription, or at 7,500 retailers nationwide including Starbucks, Whole Foods, and Amazon.<ref name=":0">{{Cite news|url=https://www.forbes.com/sites/ryancaldbeck/2016/12/15/consumer-catalyst-awards-the-consumer-industrys-top-dealmakers-and-influencers-of-2016/#50f077d35fd4|title=Consumer Catalysts Awards: The Consumer Industry's Top Dealmakers and Influencers of 2016|last=|first=|date=|work=|access-date=}}</ref><ref>{{Cite web|url=https://www.nosh.com/news/2017/actress-garner-ceo-foraker-bagged-hpp-baby-food-biz-upon-farm|title=Actress Garner, CEO Foraker Bagged by HPP Baby Food Biz Once Upon a Farm|date=2017-09-11|website=NOSH|language=en-US|access-date=2019-09-17}}</ref>

== Notable ==
Fleishman was named one of the top "Consumer Catalysts - The Consumer Industry's Top Dealmakers and Influencers" by Forbes magazine in 2017.<ref name=":0" />

== References ==
{{Reflist}}

== External links ==
* [http://www.purelyrighteous.com/ Purely Righteous]
* [http://www.foodstirs.com/ Foodstirs]
* [http://www.modernalkeme/ Modern Alkeme]

{{DEFAULTSORT:Fleishman, Greg}}
<!--- Categories --->
[[:Category:American chief executives]]
[[:Category:Junípero Serra High School alumni]]
[[:Category:Kashi Company alumni]]

== Greg Fleishman (entrepreneur) ==

== requested edits/upgrades made ==