Difference between revisions 209140 and 209141 on sawiki

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{{Infobox company
|name             = Dairy Queen
|logo             = [[File:Dairy Queen logo.svg]]
|type             = [[Wholly owned subsidiary]]
|genre            = [[Fast food]]
|foundation       = [[Joliet, Illinois]], [[United States]] ({{Start date|1940|06|22}})
|founder          = [[John Fremont McCullough]]<ref name="obit">{{Find a Grave|42555097|John Fremont "Grandpa" McCullough}}</ref>
|location_city    = [[Edina, Minnesota]]
|location_country = {{nowrap|[[United States]]}}
|locations        = 5,700 (2008)
|area_served      = Global
|key_people       = [[Warren Buffett]]<br/> John Gainor, <small>[[chief executive officer|CEO]]</small><br/> Charles J. Chapman III, <small>[[chief operating officer|COO]]</small><br/> Mark Vinton, <small>[[chief financial officer|CFO]]</small><br/> Michael Keller, <small>[[Chief Brand Officer|CBO]]</small>
|industry         = [[Restaurants]]
|products         = {{flatlist|
* [[Soft serve]]
* [[Fast Food]]
** [[ice cream]]
** [[milkshakes]]
** [[sundae]]s
** [[hamburgers]]
** [[hot dog]]s
** [[chicken]]
** [[french fries]]
** [[soft drinks]]
** [[salads]]
** [[breakfast]]
}}
|revenue          = {{USD|2.5}} billion (2008)<ref>{{cite news |url= http://www.bizjournals.com/twincities/stories/2009/04/13/daily18.html|title=DQ’s Q1 same-store sales up 5%|author=Niemela, Jennifer|date=14 April 2009|work=Minneapolis/St. Paul Business Journal|accessdate=21 February 2010}}</ref>
|num_employees    = 2,362 (2008)
|parent           = [[Berkshire Hathaway]]
|subsid           = [[Orange Julius]]<br />[[Karmelkorn]]
|homepage         = {{official|http://www.dairyqueen.com/|Dairy Queen}}
|footnotes        = <ref>{{cite web |url=http://www.berkshirehathaway.com/2008ar/2008ar.pdf|title=Berkshire Hathaway - 2008 Annual Report|year=2008|publisher=Berkshire Hathaway}}</ref>
}}

'''Dairy Queen''', often abbreviated '''DQ''', is a  [[chain store|chain]] of [[soft serve]] and [[fast food restaurant]]s owned by International Dairy Queen, Inc, which also owns [[Orange Julius]] and Karmelkorn.<ref>[http://www.karmelkorn.com/sec_history.html Karmelkorn history]</ref> The name "Dairy Queen" is taken from the name of their [[soft serve]] product, which the company refers to as "Dairy Queen" or "DQ". The first Dairy Queen store opened in 1940 in [[Joliet, Illinois]].<ref name="dqhist">DairyQueen.com page: "[http://www.dairyqueen.com/us-en/history/ History of Dairy Queen, IDQ]."</ref> The company's corporate offices are located in [[Edina, Minnesota]].<ref>"[http://www.dairyqueen.com/us-en/locations/ Corporate Offices]." Dairy Queen. Retrieved on May 12, 2010. "International Dairy Queen Corporation 7505 Metro Blvd. Minneapolis, MN 55439-0286"</ref><ref>"[http://www.ci.edina.mn.us/PDFs/L3-05_Map%20Edina_01.pdf Street Map]." City of Edina. Retrieved on May 12, 2010.</ref>

==History==
[[File:Dairy Queen History at a Restaurant.JPG|thumb|Company history as posted on the wall of a Dairy Queen restaurant.]] The soft serve formula was first developed in 1938 by John Fremont "Grandpa" McCullough, (1871‒1963), and his son Bradley.<ref name="obit"/> They convinced friend and customer Sheb Noble to offer the product in his ice cream store in [[Kankakee, Illinois]]. On the first day of sales, Noble dished out more than 1,600 servings of the new dessert within two hours.<ref name="The DQ Team History of Dairy Queen">[http://www.thedqteam.com/ The DQ Team History of Dairy Queen]</ref>  Noble and the McCulloughs went on to open the first Dairy Queen store in 1940 in [[Joliet, Illinois]]. While this Dairy Queen has not been in operation since the 1950s, the building still stands at 501 N Chicago St. as a city-designated landmark.<ref>{{cite news|url=http://articles.chicagotribune.com/2010-11-21/news/ct-met-joliet-dairy-queen-1121-20101121_1_ice-cream-soft-serve-dean-peters |title=From Queen of Dairies to King of Kings |publisher=Chicago Tribune |date=2010-11-21 |accessdate=2012-09-24}}</ref> Since 1940, DQ has used a [[Franchising|franchise]] system to expand its operations globally. The state with the most Dairy Queen restaurants is Texas. The Texas Dairy Queen Operators' Council facilitates marketing and the food system in Texas. Dairy Queen International is the parent company of Dairy Queen. In the US, it operates under American Dairy Queen.<ref name="idq">{{cite web |url=http://www.hoovers.com/dairy-queen/--ID__13811--/free-co-factsheet.xhtml |title=International Dairy Queen |author=Hoovers.com |publisher=Hoovers.com |date= |accessdate=2007-09-26 }}</ref><ref name="adq">{{cite web |url=http://www.hoovers.com/american-dairy-queen/--ID__121544--/free-co-factsheet.xhtml |title=American Dairy Queen |author=Hoovers.com |publisher=Hoovers.com |date= |accessdate=2007-09-26 }}</ref> It is a wholly owned subsidiary of [[Berkshire Hathaway]]. At the end of its fiscal year 2006, Dairy Queen reported over 5,600 stores in more than a dozen countries; about 4,600 of its stores (approximately 85%) were located in the [[United States]].<ref name="idq"/><ref name="adq"/><ref name="bh">{{cite web |url=http://www.hoovers.com/berkshire-hathaway/--ID__10206--/free-co-factsheet.xhtml |title=Berkshire Hathaway |author=Hoovers.com |publisher=Hoovers.com |date= |accessdate=2007-09-26 }}</ref>

DQ was an early pioneer of food [[franchising]], expanding its 10 stores in 1941 to 100 by 1947, 1,446 in 1950, and 2,600 in 1955. The first store in Canada opened in Estevan, Saskatchewan, in 1953.<ref>[http://www.dairyqueen.com/ca-en/faq/ Dairy Queen FAQs] dairyqueen.com. Retrieved July 30, 2011</ref> The red Dairy Queen symbol was introduced in 1959. The company became International Dairy Queen, Inc. (IDQ) in 1962. In 1987, IDQ bought the [[Orange Julius]] chain. It was acquired by [[Berkshire Hathaway]] in 1998. Dairy Queens were a fixture of social life in small towns of the Midwestern and Southern United States during the 1950s and 1960s. In that role, they have often come to be referenced as a symbol of life in small-town America, as in ''Walter Benjamin at the Dairy Queen: Reflections at Sixty and Beyond'' by [[Larry McMurtry]], ''Dairy Queen Days'' by [[Robert Inman]], and ''Chevrolet Summers, Dairy Queen Nights'' by [[Bob Greene]].

As of 2010, Dairy Queen had more than 5,700 stores in 19 countries, including 652 locations outside the United States and Canada.<ref>{{cite news|url= http://uk.reuters.com/article/idUKTRE6183JG20100209|title=Buffett's Dairy Queen to expand into Egypt, Macau|author=Stempel, Jonathan|date=9 February 2010|agency=Reuters|accessdate=21 February 2010}}</ref> With Dairy Queen being one of the largest soft serve franchises in the world, their main competition includes: [[Baskin-Robbins]], [[Ben & Jerry's]], [[Braum's]], [[Carvel (restaurant)|Carvel]], [[Culver's]], [[Foster's Freeze]], [[Good Times Burgers & Frozen Custard]], [[McDonald's]], [[Sonic Drive-In]], [[Tastee-Freez|Tastee Freez]], and [[TCBY]]. 

The largest Dairy Queen in the United States is located in [[Bloomington, Illinois]].<ref>{{cite news|last=Hansen |first=Karen |url=http://www.pantagraph.com/business/article_766dcc72-ee81-11de-92c8-001cc4c002e0.html |title=Nation's largest Dairy Queen Grill & Chill set for B-N |publisher=Bloomington Pantagraph |date=2009-12-21 |accessdate=2012-09-24}}</ref> The busiest store in the US is in [[Rosedale, Maryland]].<ref name="dailyfinance1">{{cite news|url=http://www.dailyfinance.com/photos/worlds-busiest-store-in-a-chain/#photo-3 |title=Popular Chains' Busiest Locations |publisher=Dailyfinance.com |date= |accessdate=2012-09-24}}</ref> The largest store in the world was built in [[Riyadh]], [[Saudi Arabia]].<ref>{{cite web|url=http://www.us-sabc.org/custom/news/details.cfm?id=1085 |title=World’s Largest Dairy Queen Opens in Riyadh |publisher=U.S.-Saudi Arabian Business Council |date= |accessdate=2012-09-24}}</ref> The busiest store in the world is located in [[Charlottetown]], [[Prince Edward Island]], [[Canada]].<ref name="dailyfinance1"/>

== Stores ==
The company's stores are operated under several brands, all bearing the distinctive Dairy Queen logo and carrying the company's signature soft-serve ice cream (along with the trademark "curl"). In the 1970s, most Dairy Queen restaurants were "Brazier" locations with a second floor for storage, recognizable for their red [[gambrel]]-shaped roofs.

=== Standard stores ===
[[File:Dairy Queen, Moncton, NB.jpg|thumb|A Dairy Queen store in [[Moncton]], [[New Brunswick]], [[Canada]]]]
Stores which serve a very abbreviated menu primarily feature DQ frozen treats. These locations may be open only during spring and summer; many year-round locations are located in shopping malls.

So-called "Limited Brazier" locations may additionally offer hot dogs, barbecue beef (or pork) sandwiches, and in some cases [[french fries]] and chicken, but not hamburgers.

=== DQ / Orange Julius ===
Also known as the "Treat Center" concept, an enhanced version of the original DQ also serves drinks and foods from the [[Orange Julius]] menu. This is the company's preferred concept for new, small-scale locations, primarily in [[shopping mall]] [[food courts]]. Some early Treat Center also included [[Karmelkorn]].<ref>{{cite book|url=http://books.google.com/books?id=ChxnKxtYbEoC&pg=PA15 |title=Opportunities in Fast Food Careers |author=Marjorie Eberts |date= |accessdate=2012-09-24}}</ref>

=== Dairy Queen Brazier ===
Stores serve a normal fast-food menu featuring burgers, french fries, and processed fried chicken products in addition to frozen treats and hot dogs. Due to the protracted rollout of the Grill & Chill concept, Brazier restaurants have been allowed to sell certain products originally restricted to G&C, including GrillBurgers.

The name "Brazier" originated in 1957, when one of the company's franchisees worked to develop a food system that would work for all Dairy Queen restaurants.  A [[brazier]] is a cooking device consisting of a charcoal or electric heating source over which food is grilled.  The term "Brazier" was the result of a brainstorming session with the franchisee's advertising agency.{{Citation needed|date=December 2009}}

The "Brazier" name has been slowly phased out of signage and advertising since 1993, although it had not been removed from all existing signage. Since the early 2000s, new or renovated locations which are similar to Brazier restaurants in terms of size and menu selection, but have been updated with the current DQ logo and/or exterior, usually carry the name "DQ Restaurant", although the DQ website's Store Locator still lists the non-G&C stores as "Dairy Queen Brazier" and the smaller stores "Dairy Queen Ltd Brazier".

However, the DQ website still considers their burger and hot dog lines as "Brazier Foods", according to the History section of the DQ website and some FAQ listed topics in the DQ website.

=== DQ Grill & Chill ===
This is DQ's preferred concept for new and renovated full-service restaurants. Stores are larger than older-style DQ Brazier locations and feature a completely new store design. In most cases, they offer an expanded menu including breakfast, GrillBurgers, and grilled sandwiches, as well as limited [[table service]] (customers still place orders at the counter). They also contain self-serve soft drink fountains. Some of the DQ Brazier stores have upgraded to the DQ G&C stores. However, there are still DQ Brazier stores and DQ Ltd.-Brazier stores that have not upgraded to the DQ G&C stores. In December 2001, [[Chattanooga, Tennessee]] was the site of the first two [[Dairy Queen]] Grill and Chill restaurants in the United States. <ref>{{cite web| url=http://www.dairyqueen.com/us-en/history/| work=Dairy Queen | title=History of Dairy Queen | accessdate=June 11, 2012}} </ref><ref>{{cite web| url=http://www.enquirer.com/editions/2002/07/14/fin_dairy_queen_trying.html| work=Cincinnati Enquirer Online | title=Dairy Queen trying improved restaurants |first=Karren| last=Mills | date=July 14, 2002 |accessdate=June 11, 2012}} </ref><ref>{{cite web| url=http://www.bizjournals.com/louisville/stories/2006/12/18/newscolumn2.html| work=Business First | title=Dairy Queen opens new Grill & Chill concept in Simpsonville (Ky.) | date=December 18, 2006 |accessdate=June 11, 2012}} </ref> The nation's largest Grill & Chill is located in [[Bloomington, Illinois]].

=== Texas Country Foods ===
Most locations in Texas, including those which otherwise resemble the Brazier or Grill & Chill formats, use a separate hot food menu branded as ''Texas Country Foods''. Among other differences, "Hungr-Buster"  burgers are available in place of the Brazier and GrillBurger offerings. Other food offerings not found outside Texas include the "Dude" chicken fried steak sandwich, grilled chicken sandwich, country Baskets (steak fingers and chicken strips), T-Brand tacos, and a one-half pound double meat hamburger, the "BeltBuster.".

[[File:Dairy Queen, Burnet, TX IMG_2000.JPG|200px|right|thumb|A Dairy Queen outlet in [[Burnet, Texas|Burnet]] in the [[Texas Hill Country]]]]

Texas is home to the largest number of Dairy Queens in the U.S. All Texas Dairy Queen restaurants are owned and operated by franchisees. The Texas Dairy Queen Operators' Council (TDQOC) runs a separate marketing website from the national website, located at [http://www.dqtexas.com www.dqtexas.com]. [[Bob Phillips]], host of the popular Texas [[broadcast syndication|syndicated]] [[television program|television series]] ''[[Texas Country Reporter]]'', was for many years the DQ spokesman in Texas, as the restaurant was a co-sponsor of the program at the time.

== Products ==
The company's products expanded to include [[malt]]s and [[milkshake]]s in 1949, [[banana split]]s in 1951, ''Dilly Bars'' in 1955, ''Mr. Misty'' slush treats in 1961 (later renamed ''Misty Slush'', then again to ''Arctic Rush''), and a range of [[hamburger]]s and other cooked foods under the ''Brazier'' banner in 1958. In 1967 the Peanut Buster Parfait, consisting of peanuts, hot fudge, and vanilla soft serve, was introduced. Other items include [[sundae]]s and the blended [[coffee]] drink, the MooLatte, controversial because of its resemblance to the racial descriptor Mulatto.<ref name="ci-moolatte">{{cite web |url=http://www.aurorawdc.com/ci/000185.html|title=Dairy Queen’s "MooLatte" Product Moniker Controversy |last=Johnson |first=Arik |date=August 19, 2004 |publisher=Competitive Intelligence |accessdate=2009-09-04}}</ref>

Dairy Queen's one hundred (as of 1997) Japanese stores offered hamburgers, but competition from [[McDonald's]] made the chain switch to [[pita]] sandwiches.

The majority of Dairy Queen locations serve [[Coca-Cola]] products, but unlike most other restaurants such contracts are not mandated onto the franchisee, and as a result some locations serve [[Pepsi]] products instead. [[Subway (restaurant)|Subway]] (until 2003), [[Arby's]] (until 2006), [[IHOP]] (until 2012) and [[Applebee's]] (until 2012)  also allowed such leniency on beverage choice before signing exclusive soft drink deals with Coca-Cola and Pepsi, respectively, making Dairy Queen the last major restaurant chain without an exclusive soft drink contract.

{{anchor|blizzard}}
=== Blizzard ===
A popular Dairy Queen item is the ''Blizzard'', which is soft-serve mechanically blended with [[mix-in]] ingredients such as sundae toppings and/or pieces of cookies, brownies, or candy. It has been a staple on the menu since its introduction in 1985, a year in which Dairy Queen sold 100 million Blizzards.<ref name="dqhistory">{{cite web |url=http://www.dairyqueen.com/us-en/history/|title=A Story of Sweet Success |author=DQ publication |publisher=Dairy Queen International |date= |accessdate=2007-07-17}}</ref> Popular Blizzard flavors include: [[Oreo]] [[Cookies]], [[Spearmint (flavour)|mint]] [[Oreo]], [[chocolate chip]] [[cookie dough]], [[M&M's]], [[Reese's Peanut Butter Cups|Reese's Peanut Butter Cup]], [[Heath bar]], and [[Butterfinger]]. Seasonal flavors are also available such as October's [[pumpkin pie|Pumpkin Pie]].<ref>{{cite web |url=http://www.dairyqueen.com/us-en/eats-and-treats/blizzard-of-the-month/ |title=Blizzard of the Month |author=DQ Advertisement |publisher=Dairy Queen of America |date=2007-11-01 |accessdate=2007-11-11}}</ref> It has been argued that Dairy Queen drew its inspiration from the ''concrete'' served by the [[St. Louis, Missouri|St. Louis]] based [[Ted Drewes]].<ref>{{cite news| url=http://findarticles.com/p/articles/mi_qn4191/is_20050415/ai_n13618385 | work=The Gazette | title=Blizzard approximates St. Louis original concrete | first=Bill | last=Reed | date=2005-04-15}}</ref> On July 26, 2010, Dairy Queen introduced a new "mini" size Blizzard, served in 6 oz. cups. 

Prior to the introduction of the Blizzard in 1985, Dairy Queen served conventional "thick" milk shakes, in traditional flavors such as vanilla, chocolate, and strawberry, with or without added malt, also used the name "Blizzard" as the name of the product.

In addition, Dairy Queen is marketing its new Blizzard Cake which includes flavors such as [[garden strawberry|strawberry]] [[cheesecake]] and Reese's. Much like the restaurant's conventional [[ice cream cake]], this variation is aimed toward celebrations and birthdays.<ref>{{cite web |url=http://www.blizzardfanclub.com/contest/history.cfm |title=DQ Blizzard Fan Club: History of the Blizzard |author=The Blizzard Fan Club |publisher=Dairy Queen International |date= |accessdate=2006-05-19 |archiveurl = http://web.archive.org/web/20060509013802/http://www.blizzardfanclub.com/contest/history.cfm |archivedate = May 9, 2006}}</ref>

=== Frozen yogurt ===
In 1990, Dairy Queen began offering [[frozen yogurt]] as a lower-calorie alternative to its soft serve ice cream.  According to a company representative, Dairy Queen's regular soft serve has 35 calories per ounce and is 95% fat free, whereas the frozen yogurt was 25 calories per ounce.  However, in 2001, the company phased out the frozen yogurt option in all its stores citing a lack of demand, the low sales of which made it difficult to keep the product fresh.<ref>[http://www.dairyqueen.com/us-en/faq/#question_10 Dairy Queen FAQ: "Why have you discontinued frozen yogurt?"]</ref><ref>[http://www.allbusiness.com/technology/technology-services/805906-1.html AllBusiness.com: "Dairy Queen phasing out frozen yogurt"]</ref>

In 2010, International Dairy Queen Inc filed a request for a preliminary injunction to stop Yogubliz Inc, a small California-based frozen yogurt chain, from selling "Blizzberry" and "Blizz Frozen Yogurt", alleging that the names could confuse consumers due to their similarity to Dairy Queen's Blizzard.  U.S. District Judge [[R. Gary Klausner]] denied Dairy Queen's request.<ref>[http://www.reuters.com/article/idUSTRE68D2SS20100914 Reuters: "Buffett's Dairy Queen loses frozen yogurt ruling"]</ref>

==Advertising==
For many years the franchise's slogan was "We treat you right." During the early and mid 1990s, the slogan "Hot Eats, Cool Treats" came into use and preceded the aforementioned line in the Dairy Queen [[jingle]]. In recent years, it has been changed to "DQ: Something Different."  The new slogan, featured in early 2011, is "So Good It's RiDQulous,"<ref>{{cite news| url=http://www.nytimes.com/2011/03/04/business/media/04adco.html | work=The New York Times | first=Stuart | last=Elliott | title=Concerns Remain for Dining Chains - Advertising | date=2011-03-03}}</ref> with Dairy Queen's current logo infused in the word 'ridiculous'.

In Texas, at the end of the advertisement, there is a Texas flag waving, and the Texas state with the new DQ logo and slogan below saying, "That's What I Like About Texas."

[[Dennis the Menace (U.S.)|Dennis the Menace]] appeared in Dairy Queen marketing as a [[spokestoon]] from 1971 until 2001, when he was dropped because Dairy Queen felt children could no longer relate to him.<ref name=Kummer2003>{{cite book
|last       = Kirbyson
|first      = Geoff
|year       = 2004
|title      = DQ Blended
|url        = http://www.brandchannel.com/features_profile.asp?pr_id=199
|accessdate = 2010-07-06
}}</ref>

The advertising recently focused on a mouth licking its large lips, which later transforms into the present Dairy Queen logo.

In 2011, the outlandish new spots feature a dapper man played by [[John Behlmann]], sporting a moustache, performing crazy feats for Dairy Queen. After announcing tasty menu offers, he would do something outrageous, like blow bubbles with kittens in them, water ski while boxing, and break a [[piñata]] where Olympic gymnastics great [[Mary Lou Retton]] tumbles out.

===Logos===
[[File: Ottawa neon Dairy Queen sign.jpg|thumb|right|150px|The original retro-style [[neon light|neon]] sign with a cone, in [[Ottawa]], [[Ontario]], [[Canada]]]]
The original Dairy Queen logo was simply a stylized text sign with a soft serve cone at one end. In the late 1950s, the widely recognized red ovoid design was adopted.  The initial shape was asymmetrical, with one of the side points having a greater extension than the other, especially when matched with the Brazier sign—a similarly sized yellow ovoid, tucked diagonally below its companion.  By the 1970s, both sides were more closely matched, becoming symmetrical with the 2006 update [see Yahoo! images for comparison].  Some of the new 1950s signs continued to display a soft serve cone jutting from the right side.  "Little Miss Dairy Queen" began appearing in Pennsylvania signage in 1961.<ref>[http://blog.dairyqueen.com/2009/09/11/the-memorabilia-photos/ Dairy Queen Blog - The Memorabilia Photos]</ref>  She had a Dutch bonnet, resembling the ovoid logo, with a pinafore apron over her dress and wooden shoes.  A yellow trapezoid Brazier sign, placed below the red Dairy Queen logo, was developed in the late 1960s.  It matched the roofline of the new store design of the era.

Although it had been used interchangeably with the Dairy Queen name for many decades, "DQ" became the company's official name in 2001. The font remained the same as the original signage introduced 60 years prior. Throughout this period, the company placed the [[trademark|registered mark]] symbol immediately to the right, on the bottom side of the logo. When the company modernized its signage and logos in late 2006, it modified the font and italicized the letters, as well as adding arced lines, an [[Orange (color)|orange]] to represent its hot foods above and a [[blue]] one below to represent its ice cream products.<ref name=nrn-logo/> Additionally, in the new design the [[trademark|registered mark]] symbol was moved to be adjacent to the letter "Q".<ref name="bn">{{cite web|url=http://www.underconsideration.com/brandnew/archives/dreary_queen.php|title=Dreary Queen|date=2007-03-27|work=Brand New|publisher=UnderConsideration.com|accessdate=2009-09-04}}</ref> The first overhaul of its logo in almost 70 years, the company claimed that the new logo would show brand growth and reflect the "fun and enjoyment" associated with its products.<ref name="nrn-logo">{{cite news|url=http://findarticles.com/p/articles/mi_m3190/is_9_41/ai_n18645973/|title=Dairy Queen overhauls logo for more modern look|date=2007-02-26|work=[[Nations Restaurant News]]|publisher=BNet.com|accessdate=2009-09-04}}</ref> Advertising industry observers have noted that the new logo was an unneeded update of known and trusted industry brand and that its new features were distracting.<ref name=bn/><ref name="id5">{{cite web|url=http://www.attentionscan.com/2007/03/doritos-queen-dairy-queen-disaster.html|title=Doritos Queen - a dairy queen disaster |last=Cohen|first=David|date=2007-03-01|publisher=idfive.com|accessdate=2009-09-04}}</ref>

The original signage is still in use in older locations or in locations that use a "retro" design motif in the property's design. One example is the sign used at the Dairy Queen in [[Ottawa]], [[Ontario]], [[Canada]].
<center><gallery>
File:DQ 1950s logo.png|The very first Dairy Queen logo from 1940–1960, still in use at a small number of locations
File:DairyQueen1961.jpg|1960–2007, still in use on some signs; the red yam was introduced as this logo was first used
File:DairyQueen2001.jpg|2001–2007, used as a secondary logo, still in use on some signs; notice that the name is shortened into the initials, "DQ"
File:Dairy Queen logo.svg|2007–present, notice that the curved lines are surrounding the name's initials (italicized)
</gallery></center>

===Removal of advertising from ''The Secret Life of the American Teenager''===
In August, 2009, "[[One Million Moms]]", a project of the conservative Christian [[American Family Association]] announced on its website that Dairy Queen Director of Communications and Public Relations [[Dean Peters]] had contacted the project and said that Dairy Queen had removed its advertisement from the popular TV show ''[[The Secret Life of the American Teenager]]'' and would not advertise on the show again in the future.<ref name=OMM>{{cite web|url=http://www.onemillionmoms.com/victories.asp|date=11-Aug-2009|title=Successful Campaigns: Dairy Queen supports families and pulls ad from "Secret Life of the American Teenager"|accessdate=15-Feb-2011}}</ref> One Million Moms also stated that Dairy Queen had added ''Secret Life'' to its "Do Not Air List" and its "Restricted List".<ref name=OMM/>  One of the concerns of One Million Moms was that "New character on the show is a gay, male high school freshman".<ref name=OMM2>{{cite web|url=http://www.onemillionmoms.com/IssueDetail.asp?id=336|date=undated|title=Issue Details: Dairy Queen supports families and has children's best interest in mind|publisher=One Million Moms|accessdate=15-Feb-2011}}</ref>

== Global locations ==
[[File:DairyQueenMap.png|right|thumb|300px|Dairy Queen locations]]
'''Countries currently with Dairy Queen locations:'''
{{multicol|70%}}
* {{CHN}}
* {{BAH}}
* {{BHR}}
* {{BRU}}
* {{CAM}}
* {{CAN}}
* {{CAY}}
* {{MAC}}
* {{CYP}}
* {{EGY}}
{{Multicol-break}}
* {{GAB}}
* {{GUA}}
* {{IDN}}
* {{JAM}}
* {{KWT}}
* {{MYS}}
* {{MEX}}
* {{OMA}}
* {{PAN}}
* {{PHI}}
* {{KSA}}
* {{SIN}}
* {{THA}}
* {{UAE}}
* {{UKR}}
* {{USA}}

{{Multicol-end}}

'''Countries formerly with Dairy Queen locations:'''
* {{GUM}} (Withdrew in the 2000s)
* {{JPN}} (Withdrew around 2000)
* {{AUT}} (Withdrew around 1999)
* {{HUN}} (Withdrew in the 1990s)
* {{SLO}} (Withdrew in the 1990s)
* {{TUR}} (Withdrew in the 1990s)
* {{DOM}} (Withdrew in the 2000s)
* {{MAR}} (Withdrew in the 2000s)

==Notes==
{{reflist|colwidth=30em}}

==References==
* {{cite book |title=The Outsiders|last=Hinton|first=S. E.|authorlink=S. E. Hinton|coauthors= |year=1967|publisher= Viking Press|location=New York|isbn=978-0-14-038572-4|oclc=228138926}}
* {{cite book |title=The Cone with the Curl on Top: Celebrating Fifty Years, 1940-1990: the Dairy Queen Story|last1=Otis|first1=Caroline Hall|last2=Mundale|first2=Susan|year=1990|publisher=International Dairy Queen, Inc|location=Minneapolis, Minn|isbn=0-9629040-0-7|oclc=22993919}}

==Further reading==
* {{cite book |title=Treat Your Customers: Thirty Lessons on Service and Sales That I Learned at My Family's Dairy Queen Store|last=Miglani|first=Bob|year=2006|publisher=Hyperion|location=New York|isbn=1-4013-8434-X|oclc=76878287}}

==External links==
{{Portal box|Minnesota|Companies|Food}}
{{Commons category|Dairy Queen}}
* [http://www.dairyqueen.com/ Dairy Queen Consumer website]
** [http://www.dairyqueen.com/us-en/history/ History of Dairy Queen]
** [http://blog.dairyqueen.com/ Official blog]
*[http://twitter.com/dairyqueen Official Twitter]
*[http://www.facebook.com/dairyqueen Official Facebook page]
*[http://www.dqtexas.com/ Texas Dairy Queen Operators Council]
*[http://www.dairyqueen.com/ca-en/ Dairy Queen Canada website]
*[http://www.dairyqueen.com.ph/ Dairy Queen Philippine website]

{{Fast food restaurants}}
{{Berkshire Hathaway}}
{{Minnesota Corporations}}

[[Category:Berkshire Hathaway]]
[[Category:Companies based in Edina, Minnesota]]
[[Category:Restaurants established in 1940]]
[[Category:Fast-food chains of Canada]]
[[Category:Fast-food chains of the United States]]
[[Category:Fast-food franchises]]
[[Category:Fast-food hamburger restaurants]]
[[Category:Hot dog restaurants]]
[[Category:Ice cream parlors]]
[[Category:Restaurant chains in the United States]]
[[Category:Fast-food chains of Ireland]]

[[ar:ديري كوين]]
[[de:Dairy Queen]]
[[es:Dairy Queen]]
[[id:Dairy Queen]]
[[he:דיירי קווין]]
[[lt:Dairy Queen]]
[[arz:ديرى كوين]]
[[ja:デイリークイーン]]
[[no:Dairy Queen]]
[[simple:Dairy Queen]]
[[tr:Dairy Queen]]
[[zh:冰雪皇后]]