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{{Infobox person
| name = Shiv Shivakumar
| image = D Shivakumar, Member of the Board, Nokia, Finland, making a point on free and fair trade (8268146636).jpg
| image_size = 220px
| birth_date = 
| employer = Aditya Birla Group
| birth_place = [[Bangalore]], Karnataka, India
| occupation = {{unbulleted list| Group Executive President, Corporate Strategy at Aditya Birla Group}}
(contracted; show full)

He moved to [[Philips]], India as Chief Executive Officer of the consumer electronics division in 2003.<ref>{{cite news| url=https://www.iimcal.ac.in/d-shivakumar | work=IIM| title= D. SHIVAKUMAR, Alumni IIMC }}</ref>

=== Nokia (India and Worldwide) ===
Shiv joined Nokia in 2006 as the Managing Director, India. Under his management, Nokia built its entire services portfolio, including [[Nokia Life]] Tools. 
He was also instrumental in pushing low-cost mobile devices across rural India; making Nokia a dominant brand in India. He is credited for driving Nokia’s brand from No. 71 to No. 1 in the country <ref>{{cite news| url=http://knowledge.wharton.upenn.edu/article/how-did-nokia-succeed-in-the-indian-mobile-market-while-its-rivals-got-hung-up/ | work=Wharton| title= How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up?}}</ref>. He was instrumental in making Nokia one of the top most trusted brands. Shiv moved as Sr. Vice President, Emerging Markets (India, Middle East, Africa) in 2011. This market accounts for 40% of Nokia’s global business and comprises of around 90 countries. His contribution during this time have become case studies at [[Harvard University]], ISB and other Ivy League Institutes. <ref>{{cite news| url=http://www.livemint.com/Consumer/ZzsW8bDdBsdNlOlbnyQmOK/D-Shivakumar-Advertising-cannot-sell-a-bad-product.html | work=Livemint| title= D Shivakumar: Advertising cannot sell a bad product}}</ref>⏎
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He was also instrumental in pushing low-cost mobile devices across rural India; making Nokia a dominant brand in India. During this time, Shivakumar was working with leaders like [[:en:K._V._Kamath|KV Kamath]] (former chief of the [[:en:New_Development_Bank|New Development Bank]] of BRICS countries) and V Balaraman (ex-CEO, Ponds) who were part of the Nokia Advisory Board. With regards to Shivakumar’s success in driving Nokia’s rural market penetration, V Balaraman had this to say:

"He opened up the Indian market to mobile phones using the HUL style of ensuring good distribution, branding and making the product available at various price points for different sets of consumers." V Balaraman, ex-CEO, Ponds. <ref>{{Cite news|url=https://economictimes.indiatimes.com/news/company/corporate-trends/d-shivakumar-pepsi-gets-a-people-leader-with-fighters-instinct/articleshow/27200230.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst|title=D Shivakumar: Pepsi gets a people leader with ‘fighter’s instinct’|last=Vijayaraghavan|first=Kala|work=The Economic Times|access-date=2020-07-27|last2=Bhushan|first2=Ratna}}</ref> 

The robust supply chain Shivakumar had helped build was tested during the battery crisis of 2007, in which Nokia India had to recall millions of devices due to defective batteries. How the company handled this situation later became a case study covered by the Indian School of Business.<ref>{{Cite web|url=http://mba.teipir.gr/files/TEI%20Degree/Global%20Business%20Management/4__Nokia_India.pdf|title=ISB Case Study|last=Malvankar|first=Monali|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}</ref>

Apart from robust supply chains, Shivakumar also oversaw product innovation at Nokia. Under his management, Nokia India launched a range of services, from Music to Agriculture, under the banner of Nokia Life Tools. The introduction of the phone torch, which was a runaway success as users found it a handy solution in case of power cuts, was also a major milestone during his time.<ref>{{Cite web|url=https://knowledge.wharton.upenn.edu/article/how-did-nokia-succeed-in-the-indian-mobile-market-while-its-rivals-got-hung-up/|title=How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up?|last=Asia-Pacific|last2=India|website=Knowledge@Wharton|language=en|access-date=2020-07-27}}</ref>

During his time at Nokia, the brand also built a salience within the Indian households by repeatedly betting big on cricket.<ref>{{Cite web|url=https://www.businesswireindia.com/espn-star-sports-announces-shahrukh-khan-as-the-face-of-nokia-champions-league-twenty20-28169.html|title=ESPN STAR Sports, Aloke Malik, D Shivakumar, Shahrukh Khan|website=www.businesswireindia.com|access-date=2020-07-27}}</ref> The brand started its long-lasting tie-up with the [[:en:Kolkata_Knight_Riders|Kolkata Knight Riders]], owned by its brand ambassador [[Shahrukh Khan|Shah Rukh Khan]]. <ref>{{Cite web|url=https://www.adgully.com/nokia-to-continue-powering-kolkata-knight-riders-for-ipl-4-46254.html|title=https://www.adgully.com/nokia-to-continue-powering-kolkata-knight-riders-for-ipl-4-46254.html|last=Bureau|first=Adgully|website=www.adgully.com|language=en-US|access-date=2020-07-27}}</ref> Nokia also sponsored the 2011 [[:en:Champions_League_Twenty20|Champions League Twenty20]] and the 2009 T20 World Cup, under Shivakumar’s management.<ref>{{Cite web|url=https://www.businesswireindia.com/espn-star-sports-announces-shahrukh-khan-as-the-face-of-nokia-champions-league-twenty20-28169.html|title=ESPN STAR Sports, Aloke Malik, D Shivakumar, Shahrukh Khan|website=www.businesswireindia.com|access-date=2020-07-27}}</ref> In fact, Nokia India was one of the few brands willing to bet on Indian cricket and sponsor the first T20 World Cup hosted by South Africa in 2007, in which India defeated Pakistan in the finals.<ref>{{Cite web|url=https://www.afaqs.com/news/marketing/18909_icc-gets-three-new-global-sponsors-on-board|title=ICC gets three new global sponsors on board|website=afaqs!|access-date=2020-07-27}}</ref>

Shiv moved on to become Sr. Vice President, Emerging Markets (India, Middle East, Africa) in 2011, handling a market that accounted for 40% of Nokia’s global business and comprised of around 90 countries.

Shivakumar’s time at Nokia is both praised and criticised. He is credited for driving Nokia’s brand from No. 71 to No. 1 in the country. He also drove up Nokia’s market share in India from 46% to 56% by 2008. But he also saw it dip to 30% by 2011 and, towards the end of his time at Nokia, the brand was facing stiff competition in India from smartphone manufacturers like Apple and Samsung.<ref>{{Cite news|url=https://economictimes.indiatimes.com/news/company/corporate-trends/d-shivakumar-pepsi-gets-a-people-leader-with-fighters-instinct/articleshow/27200230.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst|title=D Shivakumar: Pepsi gets a people leader with ‘fighter’s instinct’|last=Vijayaraghavan|first=Kala|work=The Economic Times|access-date=2020-07-27|last2=Bhushan|first2=Ratna}}</ref>

Looking back at his time at Nokia, Shivakumar points out that Nokia fell behind as the mobile market shifted almost overnight from voice to content-driven open operating systems like Android. He acknowledges that while the strategy they pursued at the time delivered, it did not foresee this sudden shift.<ref>{{Cite news|url=https://www.business-standard.com/article/opinion/lunch-with-bs-d-shivakumar-chairman-ceo-pepsico-india-114082900969_1.html|title=Lunch with BS: D Shivakumar|last=Gupta|first=Surajeet Das|date=2014-08-29|work=Business Standard India|access-date=2020-07-27}}</ref>

However, he believes in the humble, honest, caring and empathetic culture of Nokia and is of the opinion that its brand equity is still intact.<ref>{{Cite news|url=https://economictimes.indiatimes.com/magazines/panache/with-the-coming-of-microsoft-lumia-it-is-the-end-of-an-era-for-nokia-smartphones/articleshow/45000794.cms|title=With the coming of Microsoft Lumia, it is the end of an era for Nokia smartphones|last=Aulakh|first=Gulveen|work=The Economic Times|access-date=2020-07-27}}</ref>

His contributions from this time have become case studies at Ivy League institutes like [[Harvard University]] and the [[:en:Indian_School_of_Business|Indian School of Business]].

=== PepsiCo India ===
In 2013, Shivakumar was appointed as the Chairperson & CEO of PepsiCo Holdings Private Limited, India where he managed brand portfolios across beverages, snacks and nutrition. <ref>{{cite news| url=
(contracted; show full)
* [http://www.livemint.com/Leisure/I2W8WOhKWaFlhcYJxHJ7GK/D-Shivakumar-The-management-thinker.html Reference for Leadership: Workspace design and working styles]
* [https://economictimes.indiatimes.com/news/company/corporate-trends/how-chairman-d-shivakumar-is-trying-to-charge-up-pepsico-by-energising-people-who-make-the-brand/articleshow/46615491.cms About D Shivakumar's leadership]

{{DEFAULTSORT:Shiv, D Shivakumar}}
[[Category:Living people]]
[[Category:Year of birth missing (living people)]]