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{{Infobox person
| name = Shiv Shivakumar
| image = D Shivakumar, Member of the Board, Nokia, Finland, making a point on free and fair trade (8268146636).jpg
| image_size = 220px
| birth_date = 
| employer = Aditya Birla Group
| birth_place = [[Bangalore]], Karnataka, India
| occupation = {{unbulleted list| Group Executive President, Corporate Strategy at Aditya Birla Group}}
| spouse = Hamsini
| nationality = Indian
| awards = 
| residence = [[Mumbai]], India
| alma_mater = Indian Institute of Management Calcutta, IIT Madras
| website = 
}}

'''D. Shivakumar''', or '''Shiv''' as he is popularly known as a Bangalore born leader and a management thinker.

He is currently the Group Executive President, Corporate Strategy at [[:en:Aditya_Birla_Group|Aditya Birla Group]]. Previously, Shiv was the Chairperson & Chief Executive Officer at [[PepsiCo]] Holdings Private Limited, India. <ref>{{cite news| url=http://www.livemint.com/Companies/8ikKoORC4zkLS1mXsKkDbP/PepsiCo-India-CEO-D-Shivakumar-resigns-to-join-Aditya-Birla.html | work=Livemint| title=PepsiCo India CEO D Shivakumar resigns, to join Aditya Birla Group
}}</ref> Prior to that, Shivakumar was Senior Vice President for Emerging Markets at [[Nokia]] Telecommunications<ref>{{Cite web|url=https://www.thehindubusinessline.com/info-tech/shivakumar-resigns-from-nokia/article23093392.ece|title=Shivakumar resigns from Nokia|last=Thomas|first=Thomas K.|website=@businessline|language=en|access-date=2020-07-15}}</ref>.

==Early Life and Education==
Shiv was born and raised in Bangalore, India. <br />
He graduated from IIT, Madras in 1982 and from IIM, Calcutta in 1984. In 2005, he went on to study at The Wharton School. <ref>{{cite news| url=https://www.linkedin.com/in/shiv-shivakumar-01012018/ | work=Shivakumar| title=LinkedIn}}</ref> 

==Career==

=== Pre-Nokia ===
Shiv started his career as a management trainee in the Consumer Products Division at Hindustan Ciba Geigy before shifting to[[:en:Hindustan_Unilever|Hindustan Unilever]] Limited where he spent 19 years in sales, marketing and general management positions. He handled consumer major Hindustan Unilever’s foods business between 1989-97, leading brands like Lipton tea, Tree Top fruit juices and Waffles wafers in the snacks segment, before moving to handle shampoos, feminine hygiene and baby products.<ref>{{Cite news|url=https://economictimes.indiatimes.com/news/company/corporate-trends/d-shivakumar-pepsi-gets-a-people-leader-with-fighters-instinct/articleshow/27200230.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst|title=D Shivakumar: Pepsi gets a people leader with ‘fighter’s instinct’|last=Vijayaraghavan|first=Kala|work=The Economic Times|access-date=2020-07-27|last2=Bhushan|first2=Ratna}}</ref>

He moved to [[Philips]], India as Chief Executive Officer of the consumer electronics division in 2003.<ref>{{cite news| url=https://www.iimcal.ac.in/d-shivakumar | work=IIM| title= D. SHIVAKUMAR, Alumni IIMC }}</ref>

=== Nokia (India and Worldwide) ===
Shiv joined Nokia in 2006 as the Managing Director, India. Under his management, Nokia built its entire services portfolio, including [[Nokia Life]] Tools. 

He was also instrumental in pushing low-cost mobile devices across rural India; making Nokia a dominant brand in India. During this time, Shivakumar was working with leaders like [[:en:K._V._Kamath|KV Kamath]] (former chief of the [[:en:New_Development_Bank|New Development Bank]] of BRICS countries) and V Balaraman (ex-CEO, Ponds) who were part of the Nokia Advisory Board. With regards to Shivakumar’s success in driving Nokia’s rural market penetration, V Balaraman had this to say:

"He opened up the Indian market to mobile phones using the HUL style of ensuring good distribution, branding and making the product available at various price points for different sets of consumers." V Balaraman, ex-CEO, Ponds. <ref>{{Cite news|url=https://economictimes.indiatimes.com/news/company/corporate-trends/d-shivakumar-pepsi-gets-a-people-leader-with-fighters-instinct/articleshow/27200230.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst|title=D Shivakumar: Pepsi gets a people leader with ‘fighter’s instinct’|last=Vijayaraghavan|first=Kala|work=The Economic Times|access-date=2020-07-27|last2=Bhushan|first2=Ratna}}</ref> 

The robust supply chain Shivakumar had helped build was tested during the battery crisis of 2007, in which Nokia India had to recall millions of devices due to defective batteries. How the company handled this situation later became a case study covered by the Indian School of Business.<ref>{{Cite web|url=http://mba.teipir.gr/files/TEI%20Degree/Global%20Business%20Management/4__Nokia_India.pdf|title=ISB Case Study|last=Malvankar|first=Monali|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}</ref>

Apart from robust supply chains, Shivakumar also oversaw product innovation at Nokia. Under his management, Nokia India launched a range of services, from Music to Agriculture, under the banner of Nokia Life Tools. The introduction of the phone torch, which was a runaway success as users found it a handy solution in case of power cuts, was also a major milestone during his time.<ref>{{Cite web|url=https://knowledge.wharton.upenn.edu/article/how-did-nokia-succeed-in-the-indian-mobile-market-while-its-rivals-got-hung-up/|title=How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up?|last=Asia-Pacific|last2=India|website=Knowledge@Wharton|language=en|access-date=2020-07-27}}</ref>

During his time at Nokia, the brand also built a salience within the Indian households by repeatedly betting big on cricket.<ref>{{Cite web|url=https://www.businesswireindia.com/espn-star-sports-announces-shahrukh-khan-as-the-face-of-nokia-champions-league-twenty20-28169.html|title=ESPN STAR Sports, Aloke Malik, D Shivakumar, Shahrukh Khan|website=www.businesswireindia.com|access-date=2020-07-27}}</ref> The brand started its long-lasting tie-up with the [[:en:Kolkata_Knight_Riders|Kolkata Knight Riders]], owned by its brand ambassador [[Shahrukh Khan|Shah Rukh Khan]]. <ref>{{Cite web|url=https://www.adgully.com/nokia-to-continue-powering-kolkata-knight-riders-for-ipl-4-46254.html|title=https://www.adgully.com/nokia-to-continue-powering-kolkata-knight-riders-for-ipl-4-46254.html|last=Bureau|first=Adgully|website=www.adgully.com|language=en-US|access-date=2020-07-27}}</ref> Nokia also sponsored the 2011 [[:en:Champions_League_Twenty20|Champions League Twenty20]] and the 2009 T20 World Cup, under Shivakumar’s management.<ref>{{Cite web|url=https://www.businesswireindia.com/espn-star-sports-announces-shahrukh-khan-as-the-face-of-nokia-champions-league-twenty20-28169.html|title=ESPN STAR Sports, Aloke Malik, D Shivakumar, Shahrukh Khan|website=www.businesswireindia.com|access-date=2020-07-27}}</ref> In fact, Nokia India was one of the few brands willing to bet on Indian cricket and sponsor the first T20 World Cup hosted by South Africa in 2007, in which India defeated Pakistan in the finals.<ref>{{Cite web|url=https://www.afaqs.com/news/marketing/18909_icc-gets-three-new-global-sponsors-on-board|title=ICC gets three new global sponsors on board|website=afaqs!|access-date=2020-07-27}}</ref>

[[File:Mr D. Shivakumar, Vice President and Managing Director Nokia with Bolloywood actor Shahrukh Khan during the launch of Nokia E7 smart phone.jpg|thumb|Shivakumar and, then Nokia brand ambassador, Shah Rukh Khan at the India launch of the Nokia E1 smartphone. <ref name="hissite">{{Cite web |url=https://www.thehindubusinessline.com/info-tech/nokias-e7-smartphone-debuts-in-india/article23051603.ece |title=Nokia's E7 smartphone debuts in India
|website=thehindubusinessline.com|date=March 14, 2011 }}</ref>]]

Shiv moved on to become Sr. Vice President, Emerging Markets (India, Middle East, Africa) in 2011, handling a market that accounted for 40% of Nokia’s global business and comprised of around 90 countries.

Shivakumar’s time at Nokia is both praised and criticised. He is credited for driving Nokia’s brand from No. 71 to No. 1 in the country. He also drove up Nokia’s market share in India from 46% to 56% by 2008. But he also saw it dip to 30% by 2011 and, towards the end of his time at Nokia, the brand was facing stiff competition in India from smartphone manufacturers like Apple and Samsung.<ref>{{Cite news|url=https://economictimes.indiatimes.com/news/company/corporate-trends/d-shivakumar-pepsi-gets-a-people-leader-with-fighters-instinct/articleshow/27200230.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst|title=D Shivakumar: Pepsi gets a people leader with ‘fighter’s instinct’|last=Vijayaraghavan|first=Kala|work=The Economic Times|access-date=2020-07-27|last2=Bhushan|first2=Ratna}}</ref>

Looking back at his time at Nokia, Shivakumar points out that Nokia fell behind as the mobile market shifted almost overnight from voice to content-driven open operating systems like Android. He acknowledges that while the strategy they pursued at the time delivered, it did not foresee this sudden shift.<ref>{{Cite news|url=https://www.business-standard.com/article/opinion/lunch-with-bs-d-shivakumar-chairman-ceo-pepsico-india-114082900969_1.html|title=Lunch with BS: D Shivakumar|last=Gupta|first=Surajeet Das|date=2014-08-29|work=Business Standard India|access-date=2020-07-27}}</ref>

However, he believes in the humble, honest, caring and empathetic culture of Nokia and is of the opinion that its brand equity is still intact.<ref>{{Cite news|url=https://economictimes.indiatimes.com/magazines/panache/with-the-coming-of-microsoft-lumia-it-is-the-end-of-an-era-for-nokia-smartphones/articleshow/45000794.cms|title=With the coming of Microsoft Lumia, it is the end of an era for Nokia smartphones|last=Aulakh|first=Gulveen|work=The Economic Times|access-date=2020-07-27}}</ref>

His contributions from this time have become case studies at Ivy League institutes like [[Harvard University]] and the [[:en:Indian_School_of_Business|Indian School of Business]].

In fact, the Harvard Case Study titled ‘Emerging Nokia?’ looks at the successful strategies that Nokia adopted globally during Shivakumar’s time as the Managing Director of the Indian market. It examines how Nokia tapped into the emerging markets like China, India and the MEA while turning its back towards markets like Europe, Japan and the USA. The study looks at Shivakumar and his counterparts Colin Giles (heading the Chinese market) and Chris Braam (heading the MEA market).<ref>{{Cite journal|last=Alcacer|first=Juan|last2=Khanna|first2=Tarun|last3=Furey|first3=Mary|last4=Mabud|first4=Rakeen|date=2010-04-23|title=Emerging Nokia?|url=https://www.hbs.edu/faculty/Pages/item.aspx?num=38703|language=en-us}}</ref>⏎
⏎
=== PepsiCo India ===
In 2013, Shivakumar was appointed as the Chairperson & CEO of PepsiCo Holdings Private Limited, India where he managed brand portfolios across beverages, snacks and nutrition. <ref>{{cite news| url=
https://economictimes.indiatimes.com/markets/stocks/announcements/pepsico-names-former-nokia-md-d-shivakumar-as-its-ceo-india-region/articleshow/27129000.cms | work=ET| title= PepsiCo names former Nokia MD D Shivakumar as its CEO, India region}}</ref> He has been the driving force in bringing PepsiCo’s nutrition portfolio to the forefront with new launches under the Quaker and Tropicana brands. <ref>{{cite news| url=
http://www.everythingonaplate.com/2017/05/pepsico-india-sachin-tendulkar-team-up.html | work=everythingonaplate| title= PepsiCo India & Sachin Tendulkar Team Up For A Masterstroke}}</ref> He is known for being the key driver for portfolio transformation and depended consumer engagement with flagship brands. <ref>{{cite news| url=
http://www.thehindubusinessline.com/companies/shivakumar-led-the-nutrition-business-charge-at-pepsi/article9895734.ece | work=HT | title= Shivakumar led the nutrition business charge at Pepsi}}</ref> Apart from overseeing India operations, he also managed PepsiCo’s franchise business across Bangladesh, Nepal, Bhutan, Sri Lanka and the Maldives. 

=== Aditya Birla Group ===
As of January 2018, Shivakumar has joined Aditya Birla Group as the Group Executive President, Corporate Strategy. Aditya Birla Group is one of the largest Indian conglomerates with businesses spread across telecommunications, cement, chemicals, mining, textiles, financial services, retail and e-commerce, among others, in 36 countries. <ref>{{cite news| url=
http://www.afaqs.com/news/story/51539_Pepsico-Indias-D-Shivakumar-to-join-Aditya-Birla-Group-soon | work=Afaqs | title= Pepsico India's D Shivakumar to join Aditya Birla Group soon}}</ref>

==Personal Life==
Shiv resides in Mumbai, and is married to Hamsini Shivakumar, a semiotics’ entrepreneur and founder of Leapfrog Strategy Consulting. <ref>{{cite news| url=
https://www.linkedin.com/in/hamsini-shivkumar-35b27510/ | work=Linkedin | title= Hamsini Shivkumar}}</ref>

Shivakumar is an avid reader who regularly puts out his reading list and book reviews. He looks up to management gurus and leaders like [[:en:Peter_Drucker|Peter Drucker]], [[Jack Welch]], [[Robert McNamara]] and [[:en:Harold_Geneen|Harold Geneen]] as role models.<ref>{{Cite web|url=https://www.foundingfuel.com/contributor/d-shivakumar/|title=Founding Fuel|website=Founding Fuel|access-date=2020-07-17}}</ref>

==Notable Associations==
* The Advertising Standards Council Of India (ASCI), 2017, Vice Chairman <ref>{{cite news| url=
https://ascionline.org/index.php/asci-board-members.html | work=ASCI | title= BOARD MEMBERS}}</ref> <br />
* Mobile Marketing Association, India, 2015 <ref>{{cite news| url=
http://www.mmaglobal.com/local-councils/india | work=MMA | title= Mobile Marketing Association's India Local Council }}</ref> <br />
* Godrej Consumer Product, 2009 – 2017, Independent Director <ref>{{cite news| url=
http://www.moneycontrol.com/news/business/announcements/godrej-consumer-resignation-of-director-2406167.html| work= Moneycontrol | title= Godrej Consumer director D Shivakumar resigns}}</ref> <br />
* Indian Institute of Management – Ahmedabad, 2012 – 2017, Board of Governors <ref>{{cite news| url=
http://ahmedabadmirror.indiatimes.com/ahmedabad/education/iima-launches-hunt-for-director/articleshow/58862328.cms| work= Ahmedabadmirror | title= IIMA LAUNCHES HUNT FOR DIRECTOR}}</ref> <br />
* All India Management Association, 2012-2013, President <ref>{{cite news| url=
https://www.aima.in/discover-aima/management-team/mr.-d-shivakumar.html | work= AIMA | title= PAST PRESIDENT AIMA}}</ref> <br />

==Awards & Recognition==
# Distinguished Alumnus, IIT Madras, 2016 Indian Institute of Technology, Madras <ref>{{cite news| url= https://www.iitmaa.org/news/d-shivakumar-distinguished-alumnus-iit-madras-global-local | work= IIT Madras| title= D Shivakumar, Distinguished Alumnus, IIT Madras - From Global To Local}}</ref> <ref>{{cite news| url= http://alumni.iitm.ac.in/daa/list.php | work= Alumni IIT Madras | title= The Distinguished Alumnus Awards}}</ref> 
# Most Distinguished Alumnus Award, 2011 Indian Institute of Management, Calcutta <ref>{{cite news| url= https://www.iimcal.ac.in/alumni/distinguished-alumnus-award/2011 | work= IIM Calcutta| title= D Shivakumar, Distinguished Alumnus}}</ref>
# One of the top five Indian marketers by the Economic Times 
# The Chief Marketing Officers` Council named him the Brand Builder of the Year in 2008  and the following year selected him as the CEO of the year <ref>{{cite news| url= https://techstory.in/pepsico-chief-d-shivakumar-resigns-2017/ | work= Techstory| title= PepsiCo India Chief D Shivakumar Resigns, Set to Join Aditya Birla Group}}</ref>
# He was awarded Foods Innovation award for novel teas in 1988
# The Unilever Innovation award for Sunsilk shampoo across Asia in 1999
# The Asia Pacific Philips leadership award for turning the Philips consumer Electronics business profitable and competitive
# The Hindu Business Line marked him as one of the future leaders in 2000

== References ==
{{Reflist}}

==Other websites==
* [http://www.livemint.com/Specials/Xk3tLt53QsnCDHKKRiwUhK/Make-in-India-Challenge-is-to-make-manufacturing-fashionabl.html Shiv part of a discussion organized by Mint about Make in India initiative]
* [https://www.youtube.com/watch?v=7bGWVT18EjM&t=562s D.Shivakumar speaks about the future of mobile marketing with CNBC TV18.]
* [http://www.thehindubusinessline.com/companies/health-and-wellness-will-be-key-growth-driver-for-pepsico/article10006972.ece Interview with D Shivakumar about his last day as CEO of PepsiCo India]
* [http://www.livemint.com/Leisure/I2W8WOhKWaFlhcYJxHJ7GK/D-Shivakumar-The-management-thinker.html Reference for Leadership: Workspace design and working styles]
* [https://economictimes.indiatimes.com/news/company/corporate-trends/how-chairman-d-shivakumar-is-trying-to-charge-up-pepsico-by-energising-people-who-make-the-brand/articleshow/46615491.cms About D Shivakumar's leadership]

{{DEFAULTSORT:Shiv, D Shivakumar}}
[[Category:Living people]]
[[Category:Year of birth missing (living people)]]