Revision 8204601 of "Movable Ink" on simplewiki

{{Infobox Dotcom company
| company_name         = Movable Ink
| company_slogan       =
| owner                = 
| company_logo         =
| company_type         = [[Private company|Private]]
| foundation           = [[New York City]], [[New York]], USA
| founders              = [[Vivek Sharma]] <br /> [[Michael Nutt]]
| area_served          = [[World]]wide
| location_city        = [[New York City, New York]]
| location_country     = [[United States]]
| key_people           = Vivek Sharma<br />Michael Nutt
| revenue              =
| homepage             = [http://movableink.com http://movableink.com]
| screenshot           =
| caption              =
| num_employees        =
| url                  = [http://movableink.com http://movableink.com]
| registration         =
| launch_date          = October, 2010
| current_status       = Active
| language             = English
| advertising          = 
| alexa                =
| website_type         = Email technology
}}

'''Movable Ink''' is a [[technology]] company that allows marketers to change [[email]]s after they have been sent out. The technology can change emails based on the moment of engagement, the user's current location, [[social]] cues, fast-moving inventory, and it works across all email [[client]]s.<ref> Leena Rao (10 November 2011). [https://techcrunch.com/2011/11/10/movable-ink-launches-service-to-stream-live-content-in-emails/ “Movable Ink Launches Service To Stream Live Content In Emails”]. TechCrunch.</ref> Movable Ink has been called "The Harry Potter of Email" {{fact|date=January 2014}} because it includes parts of code into an email's [[HTML]] that makes the [[content]] come to life and update in real-time. <ref> Alyson Shontell (12 October 2013). [http://www.businessinsider.com/movable-ink-raises-1-million-2011-10 "Movable Ink, A Startup That Magically Updates Content In Sent Emails, Just Raised $1.3 Million"]. Business Insider.</ref>

== Overview ==

Movable Ink's technology allows email marketers to pull real-time content from their websites and embed that information into emails. When recipients open the emails, they contain the most up-to-date information as well as contextual data based on a person’s location, time of day, or the device they’re viewing the email on.<ref> Ryan Kim (9 September 2011). [http://gigaom.com/2011/09/09/movable-ink-breathes-life-into-e-mail/ “Movable Ink breathes life into e-mail”]. GigaOm.</ref> The company also offers advanced email tracking reports and real-time metrics.<ref>Joann Pann (2 August 2013). [http://mashable.com/2012/08/02/awesome-email-apps/#79401MovableInk “10 Email Extras You Should Be Using for Increased Productivity”]. Mashable.</ref> Companies using Movable Ink include Nordstrom, Bloomingdale's, American Eagle Outfitters and [[Verizon]],<ref>Mike Marshall (7 August 2012). [http://blog.al.com/huntsville-times-business/2012/08/michael_nutt_of_movable_ink_is.html “Michael Nutt of Movable Ink is helping make e-mail more current”]. The Huntsville Times.</ref>
Movable Ink was founded by Vivek Sharma and Michael Nutt in [[New York City]] in November 2010.<ref>Alyson Shontell (7 June 2011). [http://www.businessinsider.com/the-best-25-hidden-gems-of-nyc-startups-2011-5?op=1#ixzz2BZ8eQfmU “The 25 Hot New York City Startups You Need To Watch”]. Business Insider.</ref>
== Funding ==

In October 2011, Movable Ink received $1.3 million [[dollar]]s in funding, led by Contour Ventures, Metamorphic Ventures, ff Ventures, and Kima Ventures, as well as angels Joshua Baer, Bob Pittman, Andy Russell, and Alan Laifer.<ref>Alyson Shontell (13 October 2011). [http://articles.businessinsider.com/2011-10-13/tech/30274382_1_twitter-stream-daily-candy-harry-potter “Movable Ink, A Startup That Magically Updates Content In Sent Emails, Just Raised $1.3 Million”] {{Webarchive|url=https://web.archive.org/web/20130311150918/http://articles.businessinsider.com/2011-10-13/tech/30274382_1_twitter-stream-daily-candy-harry-potter |date=2013-03-11 }}. Business Insider.</ref> In May 2013, Movable Ink received $11 million in funding led by Intel Capital, with participation from its previous [[invest]]ors. <ref>Colleen Taylor  (8 May 2013). [https://techcrunch.com/2013/05/08/movable-ink-funding/  “Movable Ink Gets $11 Million Series B Led By Intel Capital For Real-Time Email Marketing Tech”]. TechCrunch.</ref>
== References ==

{{Reflist}}

[[Category:American technology companies]]
[[Category:2010 establishments in the United States]]
[[Category:Companies based in New York City]]