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Business-to-consumer electronic commerce
'''Business-to-consumer [[electronic commerce]] (B2C)''' is a form of electronic commerce in which products or services are sold from a firm to a consumer.

==Five Classifications of B2C E-Commerce==
===Direct Sellers===
Companies that provide products or services directly to customers are called direct sellers.  These types of B2C companies are the most well-known.  There are two types of direct sellers: e-tailers and manufacturers.
====E-tailers:====
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*Example:  Yahoo! Groups
	
===Fee-Based Models===
In a fee-based system, a firm charges a subscription fee to view its content.  There are varying degrees of content restriction and subscription types ranging from flat-fees to pay-as-you-go.

==Advantages of B2C E-commerce==
*Shopping can be faster and more conv
ienient.
*Offerings and prices can change instantaneously.
*Call centers can be integrated with the website.
*Broadband telecommunications will enhance the buying experience.

==Challenges Faced by B2C E-Commerce==
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[[category:Electronic commerce]][[category:Marketing]][[category:Information technology management]]