Difference between revisions 16148340 and 23028987 on enwiki

< previous diff
next diff >
Cluster analysis (in marketing)
'''Cluster analysis''' is a class of [[statistics|statistical]] techniques that can be applied to data that exhibits &#8220;natural&#8221; groupings. Cluster analysis sorts through the raw data and groups them into clusters. A '''cluster''' is a group of relatively homogeneous cases or observations. Objects in a cluster are similar to each other. They are also dissimilar to objects outside the cluster, particularly objects in other clusters(contracted; show full)
*******'''Complete Linkage method''' - cluster objects based on the maximum distance between them (also called the furthest neighbour rule)
*******'''Average Linkage method''' - cluster objects based on the average distance between all pairs of objects (one member of the pair must be from a different cluster)



''== See aAlso : ==

*[[marketing]], ⏎
*[[marketing research]], ⏎
*[[factor analysis]], ⏎
*[[multi dimensional scaling (in marketing)|multi dimensional scaling]], ⏎
*[[quantitative marketing research]], ⏎
*[[positioning (marketing)|positioning]], ⏎
*[[perceptual mapping]]''

[[Category:Psychometrics]]
[[Category:Marketing]]
[[Category:Marketing research]]
[[category:Product management]]