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Cluster analysis (in marketing)
'''Cluster analysis''' is a class of [[statistics|statistical]] techniques that can be applied to data that exhibits &#8220;natural&#8221; groupings. Cluster analysis sorts through the raw data and groups them into clusters. A '''cluster''' is a group of relatively homogeneous cases or observations. Objects in a cluster are similar to each other. They are also dissimilar to objects outside the cluster, particularly objects in other clusters(contracted; show full)
*******'''Complete Linkage method''' - cluster objects based on the maximum distance between them (also called the furthest neighbour rule)
*******'''Average Linkage method''' - cluster objects based on the average distance between all pairs of objects (one member of the pair must be from a different cluster)


==
  See Aalso  ==

*[[marketing]]
*[[marketing research]]
*[[factor analysis]], 
*[[multi dimensional scaling (in marketing)|multi dimensional scaling]]
*[[quantitative marketing research]]
*[[positioning (marketing)|positioning]]
*[[perceptual mapping]]''

[[Category:Psychometrics]]
[[Category:Marketing]]
[[Category:Marketing research]]
[[category:Product management]]