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Business-to-consumer electronic commerce
'''Business-to-consumer [[electronic commerce]] (B2C)''' is a form of electronic commerce in which products or services are sold from a firm to a consumer.

==Five Classifications of B2C E-Commerce==
===Direct Sellers===
Companies that provide products or services directly to customers are called direct sellers.  These types of B2C companies are the most well-known.  There are two types of direct sellers: e-tailers and manufacturers.
====E-tailers:====
Upon receiving an order, the e-tailer ships products directly to the consumer or to a wholesaler or manufacturer for delivery.
*Example: Amazon.com
====Manufacturers:====
The manufacturer sells directly to consumers via the internet.  The goal is to remove intermediaries, through a process called disintermediation, and to establish direct customer relationships.  Disintermediation is not a new idea as catalog companies have been utilizing this method for years.
*Example: Dell.com⏎
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===Online Intermediaries===
Online intermediaries are companies that facilitate transactions between buyers and sellers and receive a percentage of the transaction’s value.  These firms make up the largest group of B2C companies today.  There are two types of online intermediaries: brokers and infomediaries.
====Brokers====
A broker is a company that facilitates transactions between buyers and sellers.
=====Types of Brokers:=====
*'''Buy/Sell Fulfillment'''
(contracted; show full)[[category:Electronic commerce]][[category:Marketing]][[category:Information technology management]]

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[[uk:Бізнес для споживача]]