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{{otheruses4|a Neuro-linguistic programming method|reframing in cinematography|Reframing (filmmaking)}}
{{Neuro-linguistic programming}}
'''Reframing''' is a technique in [[Neuro-linguistic programming]] (NLP) where an undesirable behavior or trait is conferred a [[Positive and negative (NLP)#Positive intent|positive intention]]. Alternatives to satisfy the positive intent are found, followed by negotiations with (parts of) self to resolve conflict, check for ecology and to imp(contracted; show full)
{{Expand|date=January 2007}}

==Context reframing==

The meaning of any behaviour or event exists only in relationship to the context in which it occurs. 

Every behaviour is appropriate in some context. With a context reframe a person takes the disliked behaviour and asks, 
''"Where could this behaviour be useful?"'' or '' "In what other context would this particular behaviour be of value?"''

A context reframe leaves the meaning of a behaviour the same and shows how it could be a useful response in a different context.

For example:

A: ''"I procrastinate all the time; I just can't get things done."''<br>
B: ''"That's a great skill to have; especially when you apply it to overeating - just put off having that second helping. Lucky you."''<br>

==Value reframing==
In brand management and marketing terms value reframing means giving a new value to a product/service by finding a new market/context.

== Footnotes ==
<references/>

==See also==
*[[Framing (social sciences)|Frame]]
*[[Therapeutic metaphor]]
*[[Milton H. Erickson]]

==References==
*Bandler, Richard; ''Reframing: NLP And The Transformation Of Meaning'' 1983; Paperback
*Andreas, Steve & Faulkner, Charles; ''NLP: The New Technology of Achievement by NLP Comprehensive'' Feb 19, 1996; paperback
*Ellerton, Roger PhD CMC; ''Live Your Dreams... Let Reality Catch Up: NLP and Common Sense for Coaches, Managers and You'' Jul 6, 2006; paperback
 

[[Category:Neuro-Linguistic Programming concepts and methods]]

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